Index
A
- additive (RGB) color model, So What Is Color?, What Is Color Theory?-What Is Color Theory?, Selecting Key Colors in a Palette
- Adelson's check shadow illusion, Adelson’s Checker Shadow Illusion
- alerting color palette, Three Types of Colors
- (see also red)
- analogous colors, What Is Color Theory?
- analogous complementary harmony, Analogous Complementary for One Main Series and Its Three Components
- analogous harmony, Analogous Harmony, Analogous/Triadic Harmony for Highlighting Three Series
- associations with colors (see psychology of color)
- audience, knowing, Know Your Audience
B
- background colors, Background Colors-Background Colors, Avoid Bright Backgrounds, Not Using Contrasting Colors to Contrast Information, Colorful Dogs-Summary
- background noise
- color as, How Do We See Color?
- removing, Power of Visualizing Data
- big data, Power of Visualizing Data
- black
- as background color, Background Colors
- black and white palette, Suggested Color Schemes, Know Your Devices, Best Practices
- cultural associations for, Black
- psychology of, Black
- in subtractive color model, What Is Color Theory?-What Is Color Theory?
- blue
- in additive color model, So What Is Color?, What Is Color Theory?-What Is Color Theory?
- blue and orange color palette, Color Associations, Best Practices
- color blindness and, Color Combinations to Avoid
- combining with warm colors, Suggested Color Schemes
- cultural associations for, Blue
- industry associations for, Consider Industry Associations
- psychology of, Blue
- brain, how color is perceived by, How Do We See Color?-How Do We See Color?
- branding, Brand Colors-Brand Colors
- brown
- color blindness and, Color Combinations to Avoid
- industry associations for, Consider Industry Associations
- psychology of, Brown
- business communication
- branding, Brand Colors-Brand Colors
- common language for, Speaking the Same Language, Power of Visualizing Data
- deriving meaning from data, Deriving Meaning from Data-Deriving Meaning from Data
- (see also data storytelling; data visualization)
- industry associations of colors, Consider Industry Associations-Consider Industry Associations
C
- Canva tool, Using Colors Found in Nature, Using Colors Found in Nature, Helpful Resources
- categorical color palette, Three Types of Colors, Categorical-Categorical, Not Using Contrasting Colors to Contrast Information-Not Using Contrasting Colors to Contrast Information
- changes over time, visualization for, Changes over Time
- characters, in data storytelling, Data Story Components
- charts
- for changes over time, Changes over Time
- choosing type of, Chart Selector Guide
- for finding relationships, Determining Relationships
- (see also comparisons)
- for frequency determinations, Determining Frequency
- for networks and marketing, Examining Networks and Marketing
- for scheduling, Scheduling
- CMYK (cyan, magenta, yellow, and black) color model, What Is Color Theory?-What Is Color Theory?
- Coblis tool, Designing for a Color Vision Deficiency Audience, Helpful Resources
- color associations (see psychology of color)
- color blindness (color vision deficiency), Accessibility and Addressing Color Blindness-Why It Matters, Failure to Design for Color Vision Deficiency-Failure to Design for Color Vision Deficiency, Designing for a Color Vision Deficiency Audience-Designing for a Color Vision Deficiency Audience
- causes of, Potential Causes of Color Blindness-Potential Causes of Color Blindness
- color combinations to avoid, Color Combinations to Avoid-Best Practices
- color palettes for, Best Practices
- filter showing effects of, Why It Matters, Potential Causes of Color Blindness, Designing for a Color Vision Deficiency Audience
- testing yourself for, Potential Causes of Color Blindness
- color cube illusion, Color Cube Illusion
- color illusions, Color Illusions-Colorful Dogs
- Adelson's check shadow illusion, Adelson’s Checker Shadow Illusion
- color cube illusion, Color Cube Illusion
- colorful dogs illusion, Colorful Dogs-Summary
- colorful spheres illusion, Colorful Spheres (Or Are They?)-Colorful Dogs
- white and gray illusion, White and Gray? Maybe Not!
- color palettes, Three Types of Colors-Categorical
- alerting, Three Types of Colors
- (see also red)
- analogous complementary harmony, Analogous Complementary for One Main Series and Its Three Components
- analogous harmony, Analogous Harmony, Analogous/Triadic Harmony for Highlighting Three Series
- to avoid, for color blindness, Color Combinations to Avoid-Best Practices
- black and white, as starting point, Suggested Color Schemes, Know Your Devices, Best Practices
- blue and orange, Color Associations, Best Practices
- categorical, Three Types of Colors, Categorical-Categorical, Not Using Contrasting Colors to Contrast Information-Not Using Contrasting Colors to Contrast Information
- for comparing four, Color Palettes for Comparing Four Things-Rectangular or Square Complementary for Four Series of Equal Emphasis
- for comparing three, Color Palettes for Comparing Three Things-Highlighting One Series Against Two Related Series
- for comparing two, Color Associations, Color Palettes for Comparing Two Things-Near Complementary Harmony for Highlighting Two Series Where One Is the Primary Focus
- complementary, What Is Color Theory?
- complementary harmony, Complementary Harmony with a Positive/Negative Connotation-Near Complementary Harmony for Highlighting Two Series Where One Is the Primary Focus
- consistency in, Color Consistencies-Color Consistencies, Not Creating Associations with Color-Not Creating Associations with Color
- contrasting, What Is Color Theory?, Use Contrasting Color, Not Using Contrasting Colors to Contrast Information-Not Using Contrasting Colors to Contrast Information
- diverging, Three Types of Colors, Diverging, Use Gradients
- double complementary harmony, Double Complementary for Two Pairs Where One Pair Is Dominant
- gradients for, Sequential, Diverging, Use Gradients, Using Nonmonotonic Colors for Data Values
- highlighting, Three Types of Colors, Color for Highlighting, Power of Gray-Power of Gray, Use Contrasting Color, Encoding Too Much Information or Irrelevant Information, Not Making the Important Information Stand Out-Not Making the Important Information Stand Out, Using Color to Focus Your Audience-Designing for a Color Vision Deficiency Audience
- key colors, selecting, Selecting Key Colors in a Palette-Selecting Key Colors in a Palette
- nature, colors from, Using Colors Found in Nature-Using Colors Found in Nature, Using Colors Found in Nature-Using Colors Found in Nature
- near complementary harmony, Near Complementary Harmony for Highlighting Two Series Where One Is the Primary Focus-Near Complementary Harmony for Highlighting Two Series Where One Is the Primary Focus
- rectangular complementary harmony, Rectangular or Square Complementary for Four Series of Equal Emphasis
- sequential, Three Types of Colors, Use Gradients, Using Nonmonotonic Colors for Data Values-Using Nonmonotonic Colors for Data Values
- square complementary harmony, Rectangular or Square Complementary for Four Series of Equal Emphasis
- suggested palettes, Suggested Color Schemes-Suggested Color Schemes
- triadic harmony, Analogous/Triadic Harmony for Highlighting Three Series
- alerting, Three Types of Colors
- color picker tool, Using Colors Found in Nature
- color psychology, The Psychology of Color-Gray
- color theory, What Is Color Theory?-What Is Color Theory?
- Color Thief tool, Using Colors Found in Nature, Helpful Resources
- color wheel, What Is Color Theory?-What Is Color Theory?, Suggested Color Schemes, Color Palettes for Comparing Two Things-Color Palettes for Comparing Two Things
- colorful dogs illusion, Colorful Dogs-Summary
- colorful spheres illusion, Colorful Spheres (Or Are They?)-Colorful Dogs
- Colormind tool, Helpful Resources
- colors, So What Is Color?-So What Is Color?
- (see also specific colors)
- additive (RGB) model, So What Is Color?, What Is Color Theory?-What Is Color Theory?, Selecting Key Colors in a Palette
- amount of information to convey with, Encoding Too Much Information or Irrelevant Information-Encoding Too Much Information or Irrelevant Information
- analogous, What Is Color Theory?
- for background, Background Colors-Background Colors, Avoid Bright Backgrounds, Colorful Dogs-Summary
- in branding, Brand Colors-Brand Colors
- combining (see color palettes)
- cool, What Is Color Theory?, Near Complementary Harmony for Highlighting Two Series Where One Is the Primary Focus
- differences in perception of, Why People Don’t Always See the Same Color-Why People Don’t Always See the Same Color
- (see also color blindness)
- how human brains perceive, How Do We See Color?-How Do We See Color?
- hues (pure colors), Hues, Suggested Color Schemes, Selecting Key Colors in a Palette, Encoding Too Much Information or Irrelevant Information
- importance of, Preface-Why I Wrote This Book, What Is Color Theory?, Importance of Choosing Colors, Conclusion-Conclusion
- lightness of, Selecting Key Colors in a Palette, Using Nonmonotonic Colors for Data Values
- neon, Suggested Color Schemes-Suggested Color Schemes
- as noise, How Do We See Color?, Power of Visualizing Data
- opacity of, Reduce Color Saturation
- overuse of, Encoding Too Much Information or Irrelevant Information-Encoding Too Much Information or Irrelevant Information, Using Too Many Colors
- poor use of, Preface
- primary, What Is Color Theory?
- saturation of, Reduce Color Saturation-Reduce Color Saturation, Selecting Key Colors in a Palette, Encoding Too Much Information or Irrelevant Information
- secondary, What Is Color Theory?
- shades of, Shades, Suggested Color Schemes
- as signal, How Do We See Color?
- subtractive (CMYK) model, What Is Color Theory?-What Is Color Theory?
- tertiary, What Is Color Theory?
- tints of, Tints, Suggested Color Schemes
- tones of, Tones, Suggested Color Schemes
- triadic, What Is Color Theory?
- variations of, Hues, Shades, Tints, and Tones-Tones
- warm, What Is Color Theory?, Near Complementary Harmony for Highlighting Two Series Where One Is the Primary Focus
- comparisons
- analogous complementary harmony, Analogous Complementary for One Main Series and Its Three Components
- analogous harmony, Analogous Harmony, Analogous/Triadic Harmony for Highlighting Three Series
- comparing four things, Color Palettes for Comparing Four Things-Rectangular or Square Complementary for Four Series of Equal Emphasis
- comparing three things, Color Palettes for Comparing Three Things-Highlighting One Series Against Two Related Series
- comparing two things, Color Associations, Color Palettes for Comparing Two Things-Near Complementary Harmony for Highlighting Two Series Where One Is the Primary Focus
- complementary harmony, Complementary Harmony with a Positive/Negative Connotation-Near Complementary Harmony for Highlighting Two Series Where One Is the Primary Focus
- data visualizations for, Determining Relationships
- double complementary harmony, Double Complementary for Two Pairs Where One Pair Is Dominant
- near complementary harmony, Near Complementary Harmony for Highlighting Two Series Where One Is the Primary Focus-Near Complementary Harmony for Highlighting Two Series Where One Is the Primary Focus
- rectangular complementary harmony, Rectangular or Square Complementary for Four Series of Equal Emphasis
- square complementary harmony, Rectangular or Square Complementary for Four Series of Equal Emphasis
- triadic harmony, Analogous/Triadic Harmony for Highlighting Three Series
- complementary colors, What Is Color Theory?
- complementary harmony, Complementary Harmony with a Positive/Negative Connotation-Near Complementary Harmony for Highlighting Two Series Where One Is the Primary Focus
- cones, How Do We See Color?, How Do We See Color?
- consistency in color palettes, Color Consistencies-Color Consistencies, Not Creating Associations with Color-Not Creating Associations with Color
- contrast ratio, Not Using Contrasting Colors to Contrast Information
- contrasting colors, What Is Color Theory?, Use Contrasting Color, Not Using Contrasting Colors to Contrast Information-Not Using Contrasting Colors to Contrast Information
- cool colors, What Is Color Theory?, Near Complementary Harmony for Highlighting Two Series Where One Is the Primary Focus
- Coolors tool, Helpful Resources
- correlations (see comparisons)
- cultural associations with colors (see psychology of color)
- cyan
- in subtractive color model, What Is Color Theory?-What Is Color Theory?
D
- data, Data Visualization and Data Storytelling
- big data, Power of Visualizing Data
- as common language, Speaking the Same Language, Power of Visualizing Data
- deriving meaning from, Deriving Meaning from Data-Deriving Meaning from Data
- role in storytelling, What Is Data Storytelling?, Data Story Components
- data analysis, Deriving Meaning from Data-Deriving Meaning from Data
- data storytelling, Data Visualization and Data Storytelling, What Is Data Storytelling?-What Is Data Storytelling?
- amount of information to convey in, Encoding Too Much Information or Irrelevant Information-Encoding Too Much Information or Irrelevant Information
- color associations in (see psychology of color)
- color consistencies in, Color Consistencies-Color Consistencies
- color saturation in, Reduce Color Saturation-Reduce Color Saturation
- components of, What Is Data Storytelling?, Data Story Components
- highlighting in, Color for Highlighting
- resources for, Helpful Resources-Helpful Resources
- simplicity versus complexity in, Power of Visualizing Data, Keep It Simple-Keep It Simple
- data visualization, What Is Data Visualization?-What Is Data Visualization?
- audience for, knowing, Know Your Audience
- background colors for, Background Colors-Background Colors
- for categorical data (see categorical color palette)
- for changes over time, Changes over Time
- color choices, importance of, Preface-Why I Wrote This Book, What Is Color Theory?, Importance of Choosing Colors, Conclusion
- (see also colors)
- color palettes for (see color palettes)
- as common language, Speaking the Same Language, Power of Visualizing Data
- dividers in, The Power of Dividers in a Data Visualization-Summary
- for finding relationships, Determining Relationships
- (see also comparisons)
- for frequency determinations, Determining Frequency
- for highlighting one set of data (see alerting color palette; highlighting color palette)
- importance of, Deriving Meaning from Data-Power of Visualizing Data
- for networks and marketing, Examining Networks and Marketing
- for numerical sequences (see diverging color palette; sequential color palette)
- resources for, Helpful Resources-Helpful Resources
- for scheduling, Scheduling
- types of, Types of Data Visualizations-Chart Selector Guide
- devices, color differences across, Know Your Devices
- digital rendering, additive (RGB) model for, What Is Color Theory?-What Is Color Theory?, Selecting Key Colors in a Palette
- diverging color palette, Three Types of Colors, Diverging, Use Gradients
- dividers, The Power of Dividers in a Data Visualization-Summary
- double complementary harmony, Double Complementary for Two Pairs Where One Pair Is Dominant
E
- electromagnetic spectrum, So What Is Color?-So What Is Color?
- emotional associations with colors (see psychology of color)
- eyes, how light is processed by, How Do We See Color?-How Do We See Color?
F
- focusing on important information (see highlighting color palette)
- font colors, Not Using Contrasting Colors to Contrast Information
- frequency determinations, visualization for, Determining Frequency
G
- gamma rays, So What Is Color?
- gradients, Sequential, Diverging, Use Gradients, Using Nonmonotonic Colors for Data Values
- gray
- as background color, Background Colors
- color blindness and, Color Combinations to Avoid
- psychology of, Gray
- for supporting details, Power of Gray-Power of Gray
- gray and white illusion, White and Gray? Maybe Not!
- grayscale (black and white) palette, Suggested Color Schemes, Know Your Devices, Best Practices
- green
- in additive color model, So What Is Color?, What Is Color Theory?-What Is Color Theory?
- color blindness and, Why It Matters-Why It Matters, Color Combinations to Avoid
- combining with warm colors, Suggested Color Schemes
- cultural associations for, Green
- industry associations for, Consider Industry Associations
- psychology of, Green, Color Associations
H
- HEX (hexadecimal) values for colors, Selecting Key Colors in a Palette
- highlighting color palette, Three Types of Colors, Color for Highlighting, Power of Gray-Power of Gray, Use Contrasting Color, Encoding Too Much Information or Irrelevant Information, Not Making the Important Information Stand Out-Not Making the Important Information Stand Out, Using Color to Focus Your Audience-Designing for a Color Vision Deficiency Audience
- hues (pure colors), Hues, Suggested Color Schemes, Selecting Key Colors in a Palette
I
- i want hue tool, Helpful Resources
- industry associations for colors, Consider Industry Associations-Consider Industry Associations
- (see also branding)
- infrared, So What Is Color?
L
- light
- how eyes process, How Do We See Color?-How Do We See Color?
- visible spectrum of, So What Is Color?-So What Is Color?
- lightness of colors, Selecting Key Colors in a Palette, Using Nonmonotonic Colors for Data Values
M
- magenta
- in subtractive color model, What Is Color Theory?-What Is Color Theory?
- marketing, visualization for, Examining Networks and Marketing
- microwaves, So What Is Color?
N
- narrative component of storytelling, What Is Data Storytelling?, Data Story Components
- nature, colors from, Using Colors Found in Nature-Using Colors Found in Nature, Using Colors Found in Nature-Using Colors Found in Nature
- near complementary harmony, Near Complementary Harmony for Highlighting Two Series Where One Is the Primary Focus-Near Complementary Harmony for Highlighting Two Series Where One Is the Primary Focus
- neon colors, avoiding, Suggested Color Schemes-Suggested Color Schemes
- networks, visualization for, Examining Networks and Marketing
- Newton, Sir Isaac, So What Is Color?-So What Is Color?, So What Is Color?, What Is Color Theory?
- noise
- color as, How Do We See Color?
- removing, Power of Visualizing Data
O
- opacity of colors, Reduce Color Saturation
- optic nerve, How Do We See Color?
- Opticks (Newton), So What Is Color?
- orange
- blue and orange color palette, Color Associations, Best Practices
- cultural associations for, Orange
- psychology of, Orange
P
- Palette Generator tool, Helpful Resources
- pink
- color blindness and, Color Combinations to Avoid
- cultural associations for, Pink
- industry associations for, Consider Industry Associations
- psychology of, Pink
- plot, in data storytelling, Data Story Components
- prefrontal cortex, How Do We See Color?
- primary colors, What Is Color Theory?
- print, subtractive (CMYK) model for, What Is Color Theory?-What Is Color Theory?
- prism colors, So What Is Color?
- psychology of color
- color temperature and, What Is Color Theory?, Near Complementary Harmony for Highlighting Two Series Where One Is the Primary Focus
- consistency in, Color Consistencies-Color Consistencies, Not Creating Associations with Color-Not Creating Associations with Color
- cultural and emotional associations, The Psychology of Color-Gray, Color Associations-Color Associations, Know Your Audience, Data Visualization Color Tips, Color and Cultural Design Considerations-Summary
- industry associations, Consider Industry Associations-Consider Industry Associations
- (see also branding)
- pure colors (hues), Hues, Suggested Color Schemes, Selecting Key Colors in a Palette
- purple
- color blindness and, Color Combinations to Avoid
- cultural associations for, Purple
- psychology of, Purple
Q
- qualitative color palette (see categorical color palette)
R
- radio waves, So What Is Color?
- rectangular complementary harmony, Rectangular or Square Complementary for Four Series of Equal Emphasis
- red
- in additive color model, So What Is Color?, What Is Color Theory?-What Is Color Theory?
- color blindness and, Why It Matters-Why It Matters, Color Combinations to Avoid
- cultural associations for, Red
- industry associations for, Consider Industry Associations
- psychology of, What Is Color Theory?, Red, Color Associations
- red/green color blindness, Why It Matters
- relationships (see comparisons)
- resources, Helpful Resources-Helpful Resources
- retina, How Do We See Color?-How Do We See Color?
- RGB (red, green, and blue) color model, So What Is Color?, What Is Color Theory?-What Is Color Theory?, Selecting Key Colors in a Palette
- rods, How Do We See Color?
- ROY G BIV (red, orange, yellow, green, blue, indigo, violet), So What Is Color?
S
- saturation of colors, Reduce Color Saturation-Reduce Color Saturation, Selecting Key Colors in a Palette
- scheduling, visualization for, Scheduling
- secondary colors, What Is Color Theory?
- sequential color palette, Three Types of Colors, Use Gradients, Using Nonmonotonic Colors for Data Values-Using Nonmonotonic Colors for Data Values
- shades, Shades, Suggested Color Schemes
- signal, color as, How Do We See Color?
- square complementary harmony, Rectangular or Square Complementary for Four Series of Equal Emphasis
- storytelling
- history of, What Is Data Storytelling?
- with data (see data storytelling)
- subtractive (CMYK) color model, What Is Color Theory?-What Is Color Theory?
T
- temperature of colors, What Is Color Theory?, Near Complementary Harmony for Highlighting Two Series Where One Is the Primary Focus
- tertiary colors, What Is Color Theory?
- thalamus, How Do We See Color?
- tints, Tints, Suggested Color Schemes
- tones, Tones, Suggested Color Schemes
- triadic colors, What Is Color Theory?
- triadic harmony, Analogous/Triadic Harmony for Highlighting Three Series
- turquoise
- color blindness and, Color Combinations to Avoid
U
- ultraviolet, So What Is Color?
V
- visible light, So What Is Color?
- visible spectrum, So What Is Color?-So What Is Color?
- visual component of storytelling, What Is Data Storytelling?
- visual cortex, How Do We See Color?
- visualization of data (see data visualization)
- Viz Palette tool, Helpful Resources
W
- warm colors, What Is Color Theory?, Near Complementary Harmony for Highlighting Two Series Where One Is the Primary Focus
- white
- as background color, Background Colors-Background Colors
- black and white palette, Suggested Color Schemes, Know Your Devices, Best Practices
- cultural associations for, White
- psychology of, White
- white and gray illusion, White and Gray? Maybe Not!
X
- X-rays, So What Is Color?
Y
- yellow
- cultural associations for, Know Your Audience, Yellow
- psychology of, Yellow
- in subtractive color model, What Is Color Theory?-What Is Color Theory?
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