Intersection is an aptly named book, both in its content and the evolving world of leading innovation that it describes. This book explains why new programs like ours are changing the form, content, and purposes for business education. Businesses need to challenge and rethink nearly everything about their processes, procedures, strategies, and cultures in order to successfully lead into the future.
Nathan shedroff, program chair, MBA in Design strategy, Oalifornia college of Art
Intersection is a landmark book on how to design enterprises in today’s hyper-connected world. Founded on the relationships between identity, architecture and experiences, Milan Guenther’s work explains both the change in mindset and practical approaches that are needed for success. If you are still designing your enterprise from the inside outwards, Intersection will convince you to think again. If you are already designing your enterprise outside-in, use this wonderful book to validate your work.
Chris Potts, author of FruITion and RecrEAtion
If you think that words like cross-channel, ecosystem, or bridge experience have no place in the world of large-scale corporate strategies, this is the book for you.
Intersection reframes enterprise-level design challenges through the lens of complexity, and provides us with a thorough interdisciplinary framework and a holistic approach to Enterprise Information Architecture that bridges business, technology and people into one seamless, dynamic design process. A must read.
Andrea Resmini & Luca Rosati, authors of Pervasive Information Architecture
This innovative book will give you a clear vision of organizations as interaction-driven businesses. Reading Intersection will enlighten you with deep insights into how to manage design in our contemporary world. First, you will understand that all large-scale design projects have an impact on organizational design and need to be managed as such: as Enterprise Design projects.
Second, this book conveys—what most business people avoid to see—that any enterprise starts as an abstract intangible concept, but will only come to life through tangible signs, things, and places.
Third, you will understand better how designers think in systems, what is holistic thinking, and how design skills are useful for managing the interaction between all stakeholders by aligning identity, architecture, and experience of your enterprise.
Dr. Brigitte Borja de Mozota, Design Management institute Life Fellow / Université Paris i / Ecole Parsons
Sustainable enterprises increasingly depend on a process incorporating inter-disciplinary knowledge on both strategic and operative levels. This book merges valuable insights from various perspectives into a holistic framework.
Marc Stickdorn & Jakob Schneider, Editors of This is Service Design Thinking