Introduction

The first part of this book discusses the nature of enterprise-people relationships, as well as some of the challenges with which an enterprise is confronted in considering and managing these relationships. Their strategic significance is what sparks the need for a holistic design approach, to reshape the enterprise and make it meaningful to people.

To benefit from those relationships, enterprises must take into account insights from multiple disciplines to envision a way to integrate them into their long-term visions, daily operations and communications.

They must leverage the contributions and interrelationships of different sciences, disciplines and practices from engineering and technology, the human condition and society, and bridge these silos to tackle complex challenges.

This part portrays strategic design as a way to synthesize new solutions in a space of constraints and rapidly evolving opportunities, and to foster innovation starting with human relationships.