Table of Contents

Cover image

Title page

Front-matter

Copyright

Introduction

Why Did We Call this Book Intersection?

The Story Behind this Book

Design, Strategy, and The Enterprise

Who Intersection is For

How Intersection is Structured

How To Use Intersection

Part 1: Thoughts on Enterprise Design

Introduction

1. The Relationship Challenge

Example

Designing Enterprises

Humanizing Technology

Modular and Co-Created Systems

Open and Interconnected Systems

Ubiquitous and Mobile Systems

Intelligent and Adaptive Systems

Case Study _ AEG

Design Challenges

The Role of Technology

2. Blurring Boundaries

Disruptive Change

Relationship Complexity

Business Relevance

Example

Innovating Across Domains and Disciplines

Example

Example

Connecting the Dots

Diversity

Ownership

Respect

Integration

Socio-Economic Innovation

Techno-Economic Innovation

Socio-Technical Innovation

Enterprise Innovation

Case Study _ La 27e Région

Design Residencies

Getting There

3. The Design-Minded Enterprise

About Strategic Design

Example

The Design Of Signs

The Design Of Objects

The Design Of Interaction

The Design Of Systems

The Design Competency

Example

Holistic Understanding

Systemic Modeling

Enterprise Vision

Design in The Enterprise

Case Study _ Apple

Designing An End-To-End System

Design as a Culture

Design As An Organization

Part 2: The Enterprise Design Framework

Introduction

Framework Overview

En-Ter-Prise (Plural Enterprises)

4. Big Picture

Example

#1 Identity

Example

#2 Architecture

Example

Example

#3 Experience

Example

Example

Example

Designing With Big Picture Aspects

Case Study _ Ikea

Identity

Architecture

Experience

5. Anatomy

Example

#4 Actors

Example

#5 Touchpoints

Example

#6 Services

Example

#7 Content

Example

Designing with relationship elements

Case Study _ Vda

Actors

Touchpoints

Services

Content

6. Frames

#8 Business

Example

#9 People

Example

#10 Function

Example

#11 Structure

Example

Example

Designing with Frames

Case Study _ Jeppesen

Business

People

Function

Structure

7. Design Space

#12 Communication

Example

Communication In The Enterprise

#13 Information

Example

Information In The Enterprise

#14 Interaction

Example

Interaction In The Enterprise

Example

#15 Operation

Example

Operation In The Enterprise

#16 Organization

Organization In The Enterprise

Example

#17 Technology

Technology In The Enterprise

Designing The Enterprise As A System

Example

Case Study_ Sap

Communication

Information

Interaction

Operations

Organization

Technology

8. Rendering

#18 Signs

Example

Signs In The Enterprise

Example

#19 Things

Example

Things In The Enterprise

#20 Places

Example

Places in the Enterprise

Rendering The Enterprise Across Channels

Example

Case Study _ Bbva

Signs

Things

Places

Part 3: Enterprise Design Approach

Introduction

9. Design Process

Prepare

Big Picture

Anatomy

Discover

Anatomy

Frames

Define

Frames

Design Space

Ideate

Design Space

Rendering

Validate

Rendering

Frames

Implement

Rendering

Anatomy

Deliver

Rendering

Big Picture

Case Study_Instagram

1 Prepare

2 Discover

3 Define

4 Ideate

5 Validate

6 Implement

7 Deliver

10. Design Program

Strategy

Themes

Practice

Framework

Outlook

The Enterprise as A Program

The Social Enterprise

Enterprise — The Next Generation

Index

References

Image Credits

The Team

Acknowledgements