- Cover image
- Title page
- Table of Contents
- Copyright
- In Praise of Understanding Your Users, Second Edition
- Preface
- About the Authors
- Acknowledgments
- Part 1: What You Need to Know Before Choosing an Activity
- Part 2: Get up and Running
- Part 3: The Methods
- Chapter 8: Diary Studies
- Abstract
- Introduction
- Things to Be Aware of When Conducting Diary Studies
- Diary Study Formats to Choose from
- Sampling Frequency
- Preparing to Conduct a Diary Study
- Conducting a Diary Study
- Data Analysis and Interpretation
- Communicating the Findings
- Pulling It All Together
- The DIN Method
- Procedure
- Findings
- Lessons Learned
- Conclusion
- Chapter 9: Interviews
- Chapter 10: Surveys
- Abstract
- Introduction
- When Should You Use a Survey?
- Things to Be Aware of When Using a Survey
- Creating and Distributing Your Survey
- Data Analysis and Interpretation
- Communicating the Findings
- Pulling It All Together
- Sampling and Invitation
- Questionnaire Instrument
- Applications and Insights
- Conclusion
- Chapter 11: Card Sorting
- Chapter 12: Focus Groups
- Abstract
- Introduction
- Preparing to Conduct a Focus Group
- Conducting a Focus Group
- Modifications
- Data Analysis and Interpretation
- Communicating the Findings
- Lessons Learned
- Pulling It All Together
- Background
- Initial Planning
- Participant Recruiting
- Discussion Guide Development
- Housekeeping
- Incorporating UX into the Focus Group
- Logistics
- Analysis and Report
- Key Takeaways When Running Focus Groups
- Recruiting and Logistics
- Facilitation
- Analysis and Reporting
- General
- Chapter 13: Field Studies
- Abstract
- Introduction
- Things to Be Aware of When Conducting Field Research
- Field Study Methods
- Preparing for a Field Study
- Conducting a Field Study
- Data Analysis and Interpretation
- Communicating the Findings
- Lessons Learned
- Pulling It All Together
- Research Objectives and Methodology
- How AnswerLab Met the Research Objectives
- What Worked Well
- Challenges and Strategies
- How the Research Was Used for Decision Making
- Lessons Learned
- In Summary
- Chapter 14: Evaluation Methods
- Chapter 8: Diary Studies
- Chapter 15: Concluding Final
- Appendix A: Requirements for Creating a Participant Recruitment Database
- Appendix B: Report Template
- Appendix C: Glossary
- Appendix D: References
- Index
Understanding Your Users
A Practical Guide to User Research Methods
Second Edition
Kathy Baxter
Catherine Courage
Kelly Caine
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