Table of Contents

Cover image

Title page

Copyright

In Praise of Understanding Your Users, Second Edition

Preface

What Is New in This Edition: Ten Years of Progress

How to Use This Book

Targeted Readers

About the Authors

Acknowledgments

Part 1: What You Need to Know Before Choosing an Activity

Chapter 1: Introduction to User Experience

What Is User Experience?

User-Centered Design

A Variety of Requirements

Getting Stakeholder Buy-In for Your Activity

What Is Next?

Chapter 2: Before You Choose an Activity: Learning About Your Product Users

Introduction

Existing Research

Learn About Your Product

Learn About Your Users

Special Populations

Pulling It All Together

Chapter 3: Ethical and Legal Considerations

Introduction

Policies vs. Laws vs. Ethics

Ethical Considerations

Legal Considerations

Pulling It All Together

Chapter 4: Setting Up Research Facilities

Introduction

Using Your Company’s Existing Facilities

Renting a Marketing or Hotel Facility

Building a Permanent Facility

Pulling It All Together

Chapter 5: Choosing a User Experience Research Activity

Introduction

What It Takes to Choose a Method

The Methods

Differences Among the Methods

Choosing the Right Method

Part 2: Get up and Running

Chapter 6: Preparing for Your User Research Activity

Introduction

Creating a Proposal

Deciding the Duration and Timing of Your Session

Recruiting Participants

Tracking Participants

Creating a Protocol

Piloting Your Activity

Pulling It All Together

Chapter 7: During Your User Research Activity

Introduction

Inviting Observers

Welcoming Your Participants

Moderating Your Activity

Recording and Notetaking

Dealing with Late and Absent Participants

Dealing with Awkward Situations

Concluding Your Activity

Pulling It All Together

Part 3: The Methods

Chapter 8: Diary Studies

Introduction

Things to Be Aware of When Conducting Diary Studies

Diary Study Formats to Choose from

Sampling Frequency

Preparing to Conduct a Diary Study

Conducting a Diary Study

Data Analysis and Interpretation

Communicating the Findings

Pulling It All Together

The DIN Method

Procedure

Findings

Lessons Learned

Conclusion

Chapter 9: Interviews

Introduction

Preparing to Conduct an Interview

Conducting an Interview

Data Analysis and Interpretation

Communicating the Findings

Pulling It All Together

Interview Tips

Chapter 10: Surveys

Introduction

When Should You Use a Survey?

Things to Be Aware of When Using a Survey

Creating and Distributing Your Survey

Data Analysis and Interpretation

Communicating the Findings

Pulling It All Together

Sampling and Invitation

Questionnaire Instrument

Applications and Insights

Conclusion

Chapter 11: Card Sorting

Introduction

Things to Be Aware of When Conducting a Card Sort

Preparing to Conduct a Card Sort

Conducting a Card Sort

Data Analysis and Interpretation

Communicating the Findings

Pulling It All Together

Appendix

Chapter 12: Focus Groups

Introduction

Preparing to Conduct a Focus Group

Conducting a Focus Group

Modifications

Data Analysis and Interpretation

Communicating the Findings

Lessons Learned

Pulling It All Together

Background

Initial Planning

Participant Recruiting

Discussion Guide Development

Housekeeping

Incorporating UX into the Focus Group

Logistics

Analysis and Report

Key Takeaways When Running Focus Groups

Recruiting and Logistics

Facilitation

Analysis and Reporting

General

Chapter 13: Field Studies

Introduction

Things to Be Aware of When Conducting Field Research

Field Study Methods

Preparing for a Field Study

Conducting a Field Study

Data Analysis and Interpretation

Communicating the Findings

Lessons Learned

Pulling It All Together

Research Objectives and Methodology

How AnswerLab Met the Research Objectives

What Worked Well

Challenges and Strategies

How the Research Was Used for Decision Making

Lessons Learned

In Summary

Chapter 14: Evaluation Methods

Introduction

Things to Be Aware of When Conducting Evaluations

Evaluation Methods to Choose From

Data Analysis and Interpretation

Communicating the Findings

Pulling It All Together

Part 4: Wrapping up

Chapter 15: Concluding Final

Introduction

Prioritization of Findings

Presenting Your Findings

Reporting Your Findings

Ensuring the Incorporation of Your Findings

Pulling It All Together

Appendix A: Requirements for Creating a Participant Recruitment Database

Develop a Questionnaire for Potential Participants

Distribute Your Questionnaire

Technical Requirements for a Participant Database

Appendix B: Report Template

Card Sort

Executive Summary

Background

Method

Materials

Results

Travel Card Sort Table of Recommendations

Conclusion

Appendix B1

Appendix B2

Appendix B3

Appendix B4

Appendix C: Glossary

Appendix D: References

Index

..................Content has been hidden....................

You can't read the all page of ebook, please click here login for view all page.
Reset
18.227.79.253