Acknowledgments

I am indebted to my editor, Trina MacDonald, who found me on Facebook, of all places; took a big chance on an unknown author; and then worked tirelessly to make the first edition a great success.

I thank the many tens of thousands of you from around the world who read the first edition of this book and engage in dialogue on social media business topics every day with me and one another. Special thanks to the most active contributors on our Facebook Page: Nadine Gerber, Samir Pandit, Todd Chaffee, Ernesto Bruscia, and Rich Liao. Though we have never met, your stories, questions, and comments inspired this second edition.

I would also like to thank:

Steve Garrity, my good friend and programming partner from college and, most recently, cofounder of Hearsay Labs. We started our company in summer 2009 to bring to life many of the concepts from this book.

The Hearsay Labs team, some of the most innovative and inspiring people (and best ping-pong players) I have ever known.

Sheryl Sandberg, Elliot Schrage, David Swain, and the Facebook team for their wonderful ongoing help and support.

The loving and gracious support of my family, especially Chiu Wu, Susan K. L. Mok, Patrick Mok, Peter Mok, Rich Mok, Otto Chan, and my grandmother, Lau Kim Ping, who has spent her life breaking glass ceilings, inventing her own rules, and making sure that I do the same.

My reviewers, Steve Sieck, Derek Overbey, and Ben Schupak, for keeping this manuscript honest and well balanced.

The individuals acknowledged in the first edition of this book, too numerous to list again here. The book’s success has been a testament to your support, inspiration, and friendship.