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by Clara Shih
Facebook Era, The: Tapping Online Social Networks to Market, Sell, and Innovate, 2/e
Title Page
Copyright Page
Dedication
Contents
Foreword
Acknowledgments
About the Author
Introduction
I. Why Social Networking Matters for Business
1. The Fourth Revolution
2. The New Social Norms
3. How Relationships and Social Capital Are Changing
II. Social Networking Across Your Organization
4. Sales in the Facebook Era
5. Customer Service in the Facebook Era
6. Marketing in the Facebook Era
7. Innovation and Collaboration in the Facebook Era
8. Recruiting in the Facebook Era
III. Step-by-Step Guide to Social Networking for Business
9. How To: Develop Your Facebook Era Plan and Metrics
10. How To: Build and Manage Relationships on the Social Web
11. How To: Engage Customers with Facebook Pages and Twitter
12. How To: Advertise and Promote on the Social Web
IV. Social Networking Strategy
13. Advice for Small Business
14. Advice for Nonprofits, Healthcare, Education, and Political Campaigns
15. Corporate Governance, Strategy, and Implementation
16. The Future of Social Business
Index
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The Facebook Era
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Copyright Page
The Facebook Era
Tapping Online Social Networks
to Market, Sell, and Innovate
Clara Shih
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