ENDNOTES

Step 2: Branding

1. Alina Wheeler. Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands, p. 1. New York: Wiley, 2006.

2. Scott Bedbury. A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century, p. 15. New York: Penguin Books, 2003.

3. David Ogilvy. Ogilvy on Advertising, 1st Vintage Books edition, p. 14. New York: Vintage, 1985.

4. Doug Menuez. “On Chaos, Fear, Survival and Luck: Longevity Is the Answer,” Editorial Photographers, retrieved on October, 10, 2008; August 1, 2009, from http://www.editorialphoto.com/articles/doug_menuez/.

5. Alina Wheeler. Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands, p. 6. New York: Wiley, 2006.

Step 3A: Cover Design

1. Steven Heller and Seymour Chwast. Graphic Style: From Victorian to Digital. New York: Harry N. Abrams, 2001, p. 9.

2. Ibid., p. 12.

3. Fernando Lins. “Typography Tips and Advice for Graphic Design Students,” David Airey.com, retrieved on August 1, 2009, from http://www.davidairey.com/typography-tips-and-advice-for-graphic-design-students/.

Step 4: Interior Page Design and Layout

1. Steven Snell. “Clear and Effective Communication in Web Design,” Smashing Magazine, retrieved on August 1, 2009, from http://www.smashingmagazine.com/2009/02/03/clear-and-effective-communication-in-web-design/.

2. Ellen Lupton. Thinking with Type: A Critical Guide for Designers, Writers, Editors, and Students, p. 67. Princeton, NJ: Princeton Architectural Press, 2004.

3. Keith Smith. The Structure of the Visual Book, p. 16, 1st ed. Rochester, NY: Keith Smith Books, 1984.

4. Ibid., p. 46.

5. Ibid., p. 45.

Step 5: Book Construction

1. Keith Smith. The Structure of the Visual Book, p. 10, 1st ed. Rochester, NY: Keith Smith Books, 1984.

Step 6: Digital and Online Portfolios

1. “Timing: Easing In and Out,” Cartoon Solutions, retrieved on August 1, 2009, from http://www.cartoonsolutions.com/store/catalog/Timing-for-Animation-sp-7.html.

2. Nathan Shedroff. Experience Design, p. 109. Indianapolis, IN: Waite Group Press, 2001.

3. Joshua David McClurg-Genevese. “Designing for the Web,” Digital Web Magazine, retrieved on August 1, 2009, from http://www.digitalweb.com/articles/designing_for_the_web/.

4. Christian Darkin. “Stunning Showreels,” Computer Arts, retrieved on August 1, 2009, from http://www.computerarts.co.uk/tutorials/new_media/stunning_showreels.

Step 7: Promotional Materials

1. Rob Haggart. “Photographer Promo Cards,” A Photo Editor Web, retrieved on August 1, 2009, from http://www.aphotoeditor.com/2008/01/09/photographer-promo-cards/.

Step 8: Professional Materials

1. Robert Irwin (conversation with Jan Butterfield). “The State of the Real, Part 1,” Arts 46(10) (June 1972): p. 49.