Contents
Join the League of Adventurers
Follow the four brainstorming guidelines
When you have a good idea – keep going!
Apply your why, who, what, where and when questions
Imagine someone else’s solution
Summon your Originator alter ego
Match your interests and your skills
Summon your Action Man or Woman alter ego
They became successful writers
His little lessons changed his life – and many others’, too
The real experts led them to success
Word of mouth took it from free to famous
A change of location made dinner profitable
They’re winning breakthrough ideas
He combined two trends and created a third
They found customers who weren’t being served
He deals with dirt – and cleans up
They keep your memory alive after you’re not
He’s playing by the (biggest) book
She changed the medium and they got the message