LinkedIn offers numerous options for recruiters, hiring managers, and small businesses to locate and recruit top talent.
On LinkedIn, you can
• Pay $195 to post a job that’s searchable by LinkedIn’s more than 40 million members
• Purchase job credits for discounted job postings
• Post a job on a group’s Jobs Discussion Board at no cost
• Search for candidates using LinkedIn’s advanced search features
• Perform reference searches on potential candidates
• Upgrade to a premium account to send more InMails to potential candidates
• Sign up for LinkedIn Talent Advantage, a corporate recruiting solution for larger companies
Which option is right for you depends on your budget, the size of your company, and the type of candidates you want to attract.
LinkedIn charges $195 for a 30-day job posting. If you plan to post multiple jobs, you’ll save money by purchasing discount job credits. See the “Purchasing Job Credits” section later in this lesson.
To post a job on LinkedIn, follow these steps:
Although you need to complete only the required fields highlighted with an orange square, you’ll get better results with a job posting that contains as much detail as possible. In addition to basic job duties, emphasize the perks and benefits of the position to attract quality candidates.
You can also enter pay details in the Pay Range and Pay Description fields. Although this information is optional, pay range data can help ensure that candidates in the right pay range apply to your position.
Another option for posting jobs on LinkedIn is to post on a relevant group’s Jobs Discussion Board. Although there is no cost to post on this board and you might attract targeted applicants, this type of posting doesn’t offer the same level of visibility of a traditional job posting.
Your posted job appears on LinkedIn for 30 days. To manage your open jobs, click the down arrow to the right of the Jobs link on the top navigation menu and select Manage Jobs from the drop-down list. The Manage Jobs page opens, shown in Figure W1.4, where you can
• Complete and post a draft job posting
• View open and closed (past) job postings
• Inform your network about your job postings
• Search for potential candidates
• Review job applicants’ resumes and cover letters
• Perform reference searches
Purchasing job credits can save you money if you post jobs on LinkedIn frequently, yet don’t want to upgrade to LinkedIn Talent Advantage. A job credit is a prepaid credit for posting a single job. Job credits come in packages of five or ten credits with discounts off the $195 fee for a single, full-price job posting.
To purchase job credits, follow these steps:
To track your job credits, click the Job Credits tab to see the Job Credits Summary page.
At times, you might want to search for passive job candidates in addition to considering the candidates who apply directly for your open positions. Here are some search strategies for finding qualified passive candidates:
• Perform an advanced search for LinkedIn members who meet specific criteria. See Lesson 7, “Searching on LinkedIn,” for more information.
• View the people connecting to your connections who perform a similar job.
• Search LinkedIn Answers for members who provide intelligent answers to questions in your field. See Lesson 12, “Using LinkedIn Answers,” for more information.
• Search groups for members whose participation enhances the goals of the group. See Lesson 11, “Working with LinkedIn Groups,” for more information.
If you plan to contact potential job or reference candidates by InMail, consider upgrading to a premium account that includes a specified number of InMails per month. For more information, click the Upgrade Your Account link on the bottom navigation menu.
LinkedIn reference searches are a premium feature that let you search for LinkedIn members who worked at the same company at the same time as a candidate you’re considering for a job.
If you’re a premium member or if you paid for a job posting, you can click the Search for References link on a member’s profile or click the Find References link next to a specific applicant on the Manage Jobs page.
To perform a reference search, follow these steps:
If you don’t have a premium account and haven’t posted a job, the returned results will show only the number of people who meet the criteria. To see more details, you need to have a Business or Pro account. Click the Upgrade Now button to view upgrade options.
LinkedIn offers two other ways to search for similar reference information at no cost. You can
• Click the name of a company on a candidate’s profile and view the list of current and former employees on the company profile.
• Perform an advanced people search, specifying the candidate’s company and location. See Lesson 7, “Searching on LinkedIn,” for more information on advanced searches.
LinkedIn Talent Advantage is LinkedIn’s corporate recruiting solution. Major companies (such as Kaiser Permanente, Logitech, Juniper Networks, and Adaptec) use LinkedIn Talent Advantage.
LinkedIn Talent Advantage includes the following components:
• LinkedIn Recruiter. Enables a team of recruiters to collaborate, manage the recruitment process, source passive job candidates, and share 50 InMails per month per recruiter.
• LinkedIn Jobs Network. Posts jobs with precision targeting, candidate match recommendation, and viral distribution.
• LinkedIn Talent Direct. Creates targeted direct InMail campaigns.
• LinkedIn Custom Company Profiles. Enhances company profiles with custom content, including employee spotlights and video.
• LinkedIn Employer Advertising. Positions your company as an employer of choice through targeted ads.
To learn more about LinkedIn Talent Advantage, click the Recruiting Solutions link on the bottom navigation menu.
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