1. Click the down arrow to the right of the Jobs link on the top navigation menu.
2. Select Post a Job from the drop-down list. The Step 1: Compose Job page opens, shown in Figure W1.1.

   Figure W1.1. Post a job that could reach more than 40 million LinkedIn members.

   

   Tip: Create a Detailed Job Posting for Better Results

   Although you need to complete only the required fields highlighted with an orange square, you’ll get better results with a job posting that contains as much detail as possible. In addition to basic job duties, emphasize the perks and benefits of the position to attract quality candidates.

3. Select the Language of your job posting from the drop-down list.
4. In the Company Information section, enter the name of your company and an optional company URL and a description of up to 4,000 characters. If your company isn’t well known, a solid description can encourage quality candidates to apply.
5. In the Job Information section, enter a Job Title and select a job function, industry, type (such as full-time or part-time), and experience level. You can select up to five job functions and industries. To do so, hold down the Control (Ctrl) key to make multiple selections. Complete this section with a job description and a list of required or preferred skills.

   Note: Consider Entering Optional Pay Data

   You can also enter pay details in the Pay Range and Pay Description fields. Although this information is optional, pay range data can help ensure that candidates in the right pay range apply to your position.

   Tip: Use the Keywords That Attract the Right Candidates

   Candidates search for jobs using keywords. Be sure your post contains the right keywords to attract top candidates. Job skills, certifications, and degrees—such as Java, PMP, CPA, or MBA—are good keywords.

6. In the Referral Bonus section, enter the amount you pay for referrals. You can create referral bonuses for employees, for non-employees such as temporary workers or contractors, and for the general public (anyone), each with a different bonus amount.
7. Enter your company’s Location Information, including a Country and a Postal Code, if applicable.
8. Specify any Additional Information about the job, such as

   • Applicants with Recommendations Preferred

   • Referrals Through My Network Preferred

   • Local Candidates Only, No Relocation

   • Third Party Applicants Not Accepted

9. If you’re interested in recruiting candidates who have worked for a specific employer, enter that company’s name in the Relevant Company Experience field. You can add more than one company if multiple companies are relevant.
10. If you’re posting your job exclusively on LinkedIn, click the check box in the Promote Your Job section. These jobs receive special promotion on LinkedIn at no additional cost.

    Tip: Save Your Posting as a Draft

    If you want to save your data and complete your posting at another time, click the Save Draft button. To return to your saved draft, select Manage Jobs from the Jobs drop-down list on the top navigation menu.

11. Click the Next button to continue to the step 2: Contact Information page, shown in Figure W1.2.

    Figure W1.2. Specify your contact information in step 2.

    
12. In the Profile Information section, specify whether you want to display your profile on the job posting. Also select your job role. Unless you have a specific need for privacy, displaying your profile information can help interest quality candidates by allowing them to find their own connections to you.
13. In the Contact Information section, specify the email address for receiving applications or direct candidates to an external web-site URL.
14. Click the Next button to continue to the step 3: Confirmation page (see Figure W1.3).

    Figure W1.3. Confirm your job posting’s accuracy and then post it, at the bottom of step 3.

    
15. Review carefully all the information on the Confirmation page. If you find an error, click the Edit link to return to a previous step where you can make changes.

    Caution: Proofread Your Posting Carefully

    Before posting your job, check it carefully for spelling, grammar, and content errors.

16. Click the Post This Job button to continue to the step 4: Payment page where you can pay by credit card (unless you have available job credits).

1. Click the down arrow to the right of the Jobs link on the top navigation menu.
2. Select Job Credits from the drop-down list to open the Job Credits Summary page.
3. Click the Purchase Credits button. The Purchase: Job Credits page opens, shown in Figure W1.5.

   Figure W1.5. Save money by purchasing LinkedIn job credits.

   
4. Select the number of job credits you want to purchase: five job credits for $145 per job ($725 total) or 10 job credits for $115 per job ($1,150 total).
5. Click the Continue button.
6. Enter your contact and credit card information on the Purchase: Billing Information page.
7. Click the Buy Now button to purchase your credits, which are available the next time you post a job.

1. Select the Search People option on the search box that appears on the top navigation menu.
2. Click the Advanced link to the right of the search box. The Advanced Search page opens.
3. Click the Reference Search tab, shown in Figure W1.6.

   Figure W1.6. Perform reference searches on potential job candidates.

   
4. Enter the Company Name and Years of employment in the text boxes. You can search for up to five companies at one time.
5. Click the Search button. The Reference Search Results page displays information about people in your network who meet the criteria you specified.

• Click the name of a company on a candidate’s profile and view the list of current and former employees on the company profile.

• Perform an advanced people search, specifying the candidate’s company and location. See Lesson 7, “Searching on LinkedIn,” for more information on advanced searches.