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Hey Whipple, Squeeze This, 6th Edition
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Hey Whipple, Squeeze This, 6th Edition
by Luke Sullivan, Anselmo Ramos
Hey Whipple, Squeeze This, 6th Edition
COVER
TITLE PAGE
COPYRIGHT
DEDICATION
FOREWORD
PREFACE
1 A BRIEF HISTORYOF WHY EVERYBODYHATES ADVERTISING
2 THE CREATIVE PROCESS
3 TELL THE TRUTH AND RUN
4 A CONTROLLED DAYDREAM
5 BREVITY IS THE SOUL OF WIT
6 THE VIRTUES OF SIMPLICITY
7 WHY IS THE BAD GUY ALWAYS MORE INTERESTING?
8 REWIRING YOUR BRAIN
9 VIRAL, NAUGHTY, AND RONG®
10 ADVERTISING 2.0
11 MAKE THE IDEA BIGGER, NOT THE LOGO
12 CONCEPTING FOR THE HIVE MIND
13 EVERYTHING THAT CAN BE DIGITAL, WILL BE
14 STOPPING PEOPLE FROM GOING TO THE BATHROOM
15 CREATIVE MIND VERSUS MONKEY MIND
16 PECKED TO DEATH BY DUCKS
17 JUST START WORLD WAR III
18 ADVERTISING: THE MOST FUN YOU CAN HAVE WITH YOUR CLOTHES ON
SUGGESTED READING
BIBLIOGRAPHY
ACKNOWLEDGMENTS
ABOUT THE AUTHOR
ALSO BY LUKE SULLIVAN
INDEX
END USER LICENSE AGREEMENT
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11 MAKE THE IDEA BIGGER, NOT THE LOGO
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12 CONCEPTING FOR THE HIVE MIND
Figure 12.1
Memes as DVDs, courtesy of TBWA/RAAD, Dubai.
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