CONTENTS
2. How Can We Beat Our Most Powerful Competitors?
3. What Products Will Customers Want to Buy?
4. Who Are The Best Customers for Our Products?
5. Getting The Scope of the Business Right
6. How to Avoid Commoditization
7. Is Your Organization Capable of Disruptive Growth?
8. Managing the Strategy Development Process
9. There Is Good Money and There Is Bad Money
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