Index
191 Tower, 82
A
Adams, Sean, 182
AdamsMorioka Posters, 182–183
agility, 25
Allen, Chad, 74–75
Alliance for Climate Protection, 38–39
And Partners, 190–193
Aspen Leaf Soap Factory, 181
asset management, 87
Asylum, 18–21
At Random, 195–199
AtelierWorks, 54–57
autocratic leadership style, 139
B
Back Label, 47
balance, 25
ballpark estimates, 105
Barendse, Jeroen, 195
Bates, 142–144
BBC2, 156–157
Behind Closed Doors (PBS), 72–73
Ben & Jerry’s, 150
benchmarking, 88–89
Benjamin Moore, 152
Bierut, Michael, 180
BIG/Ogilvy & Mather, 34–39
blended hourly rate, 102
BP Helios House, 34–36
budget, 9
budget worksheets, 103
budgetary estimates, 105
budgeting
for design, 92
project profiles in, 98–101, 108, 110–111
Butcher, Nick, 117
C
Carslake, Scott, 42
case studies
in client management, 168–171, 173–176, 178–179
in design teams, 120–124
in organizing and persuading, 42–47
in people management, 140–145, 148–152
in profitability, 190–193
in project setup, 34–39, 54–57
Castro, Thomas, 195
change orders, 40
Chase, Margo, 162–163
Chase Design Group, 162–163
Church, Stanley, 120
clarity, lack of, 16
Clément, René, 22
clients
Bierut on, 180
Bucher on, 177
collaboration with, 7, 155, 166, 177
getting approval from, 167
management of, 166–183
money and, 104–105
relationships with, 194
time management and, 78
collaboration
with clients, 7, 155, 166, 177
problems with, 154–155
collective hourly rate, 102
COLLINS:, 34–39
Collins, Brian, 34
commitment, lack of, 16
compensation, 109. See also pricing
copyright, 109
cost management, 15
creative assets, 87
creative leadership, 89
creative meetings, 172
creatives
giving feedback to, 153
hiring, 130
managing, 136–163
creativity, 22
crisis management, 161
culture, 89
D
David Hockney Catalog, 173–176
De Leo, Anthony, 42
deadlines, 68
decisiveness, 25
Decker, Amy, 181
deferred payment, 107
definitive estimates, 105
delivery media, 9
Dell, 122
democratic leadership style, 139
design, critique of, 147
design leadership, 6
design managers, 153
design process
constraints on, 9
outlining, 41
steps in, 10–11
design projects. See projects
design teams. See also teamwork
assembling, 116–117
case study, 120–124
characteristics of successful, 126–127
composition of, 114–115
giving feedback to, 153
interviewing for, 130
motivating, 59
project profiles, 117, 131–133
responsibilities, 118–119, 146
roles, 146
technology tools for, 128
virtual, 128–129
work flow, 116
designer-client agreements, 31–33, 66
designer-client collaboration, 7, 155, 166, 177
designers, work flow of, 30
development phase, 11
Dig Design, 181
digital asset management, 87
disorganization, 16
Dunkin’ Donuts, 123
E
ego, 154
Elavia, Farhad F., 140
employees. See also creatives
evaluating, 136
managing, 136–163
employment agreements, 137
estimates, 105
exit interviews, 187
expenses, 97
exploration phase, 10
F
feedback, 153
fees, 97
Fibonacci Design Group, 108
file management, 87
Finn Creative, 131–133
Finsbury Green Report, 42–43
firm hierarchy, 119
fixed fees, 106
focus, 24
forecasting work, 51
FreedomWig 2, 76–77
Frolick Frozen Yogurt, 18–21
G
Gagnon, Louis, 22
Gantt charts, 69
Garaz, 88
Good Design Company, 62–63
The Graphic Eye, 178–179
Greektown Casino, 83
Green Dahlia, 122
A Guide to the Project Management Body of Knowledge (PMI), 14
H
Hallmark Channel, 169
Haus Design Communications, 70–75
Helios House, 34–36
hiring decisions, 130
Hockney, David, 173–176
Honda, 110–111
House Styling magazine, 62–63
I
Il Milano, 82
Illumivision, 26–27
intellectual property rights, 109
interview questions, 130
Iris, 195–199
Isaora, 72
J
Jaikisshan, Pallavi, 140
job numbers, 53
K
Kama Sutra Company, 162–163
Karjakuoto, Eric, 26–27
King’s College London, 56
L
LA Louver Gallery, 173–176
laissez-faire leadership style, 139
Larsen, 98–101
Larsen, Tim, 98
launch phase, 11
leadership styles, 138–139
Lean Cuisine, 120–121
Lefebvre, Joanne, 22
Les Allusifs, 23
Lewin, Kurt, 138
licensing options, 109
Longview Vineyard, 46
Lorenc + Yoo Design, 80–85
Los Angeles magazine, 70
LUST, 195–199
M
Magabala Diary, 131–133
Mally, 151
Mann, Greg, 108
manufacture/launch phase, 11
Marcnondes, Guilherme, 156–157
Marriott U magazine, 141
meetings, 172
Metropolis, 37
Mine, 145
Mizuno, Manabu, 62
modular payments, 106
money
attitudes about, 102
clients and, 104–105
Morioka, Noreen, 182
motivation, 89
N
Nakanishi, Nadine, 117
Neenah Paper, 190–193
Newark, Quentin, 54
Nieuwenhuizen, Dimitri, 195
O
Objects of Affection, 117
Old Republic Title Company, 98–101
open jobs list, 51
organization skills, 30
organizational tools, 50–53
orientation/research phase, 10
P
Paige Black Label, 71
Paprika, 22–23
Parry, Bruce, 156–157
payment strategies, 106–107
PBS, 72–73
PBS Kids, 170
people management, 136–163
Pepperidge Farm, 150
perfectionism, 158–159
personnel management, 136–163
planning
asset management and, 87
basics of, 66–67
project profiles in, 76–77, 88
time management and, 78–79
PMBOK Guide (PMI), 14
Polar, 44–45
postmortems, 187
potential jobs list, 51
Powner, John, 54
Primal Screen, 168–171
problem management, 161
problem solving skills, 24
product scope, 15
production phase, 11
productivity, 136
profit and loss (P&L) statements, 193
profit participation, 107
profitability
case study, 190–193
client relationships and, 194
factors impacting, 186–187
in graphic design, 186–187
increasing, 188–189
project profile in, 195–199
progress payment, 106
project completion, 11
project fee, 93
project hierarchy, 119
project initiation, 10
project management, 6
affects of, 14
common mistakes in, 16
constraints on, 14–15
creativity and, 22
history of, 14
overview of, 16
persuasion and, 58–59
project profiles in, 18–21, 23, 26–27
steps in process, 17
traits for success in, 24–25
Project Management Institute (PMI), 14
project management software, 53, 78–79, 87, 187
persuasion skills and, 58–59
tips for, 60–61
project phase descriptions, 41
project profiles
in budgeting, 98–101, 108, 110–111
in client management, 181–183
in creatives management, 156–157, 162–163
in profitability, 195–199
in project management, 18–21, 23, 26–27
in project setup, 62–63
project scope, 15
project setup, 30–63
contracts and, 31–33
initial questions, 30
organizational tools, 50–53
project profile in, 62–63
scoping the work, 40–41
projects
constraints on, 14
coordinating multiple, 79
Q
quality assurance (QA), 160–161
quality control (QC), 160–161
RACI matrix, 125
Rake, Marshall, 155
rate determination, 92–97
refinement phase, 11
research phase, 10
responsibility assignment matrix (RAM), 125
retainers, 106
revisions, 105
Rich, Martha, 76–77
rights, 109
risk taking, 25
Roncal, Mally, 151
Royal Geographical Society (RGS), 57
royalty-based licensing, 109
S
Samsung Electronics, 84
Sansare, Deven, 140
scheduling software, 78–79
scope of work (SOW), 9, 15, 40–41
Shelkie, Eric, 26
Siedemzero, 88
Simply Enjoy brand, 148–149
smashLAB, 26–27
Sonnenzimmer, 117
status reports, 52
Sterling Brands, 148–152
Stop and Shop, 148–149
storytelling, 85
strategy phase, 10
Sun Microsystems, 108
Suntory Iyemon Cha, 124
supplemental staff, 118
suppliers, 129
T
TCM Prime Time Movie Open, 171
teamwork. See also design teams
basics of, 114–115
responsibilities, 118–119
virtual, 128–129
Think Ink, 190–193
time management, 15, 16, 78–79
timing, 9
tracking documents, 51
trade, 107
Turner Classic Movies (TCM), 171
U
Umbrella Design, 140–145
UPS, 80–81
urgency, 24
use-based licensing, 109
V
virtual teams, 128–129
Voice, 42–47
Volkswagen (VW), 54–55
W
Wallace Church, 120–124
Wieden + Kennedy Tokyo, 110–111
work breakdown structure (WBS), 66–67
work habits, 155
work-for-hire contracts, 109
Y
Yoo, Chung Youl, 80