References

Aaker, D. A. (1996). Building strong brands. New York, NY: Free Press.

Bronson, P., & Merryman, A. (2010). The creativity crisis. Retrieved May 21, 2012, from Newsweek, The Daily Beast: http://www.thedailybeast.com/newsweek/2010/07/10/the-creativity-crisis.html

Clifford, S. (2012, March 27). Knowing cost, the customer sets the price. Retrieved May 21, 2012, from The New York Times: http://www.nytimes.com/2012/03/28/business/retailers-rush-to-adjust-to-price-smart-shoppers.html

Gold, C. (2012, January 5). Getting sophisticated: What B2B tech marketers must learn from B2C. Retrieved May 21, 2012, from MENGonline: http://www.mengonline.com/community/newsroom/meng_blend/blog/2012/01/05/getting-sophisticated-what-b2b-tech-marketers-must-learn-from-b2c

IBM Global Chief Marketing Officer Study. (2010). From stretched to strengthened. Retrieved May 21, 2012, from IBM: http://www-935.ibm.com/services/us/cmo/cmostudy2011/cmo-registration.html

Konrath, J. (2005). Selling to big companies. Chicago, IL: Dearborn Trade Pub.

Lehrer, J. (2012). Imagine: How creativity works. Boston, MA: Houghton Mifflin Harcourt.

Michalko, M. (2011, October 22). Creative thinking: The seven deadly sins that prevent creative thinking. Retrieved May 21, 2012, from Psychology Today: http://www.psychologytoday.com/blog/creative-thinkering/201110/the-seven-deadly-sins-prevent-creative-thinking

Shapiro, A. (2012, April 16). Stop blabbing about innovation and start actually doing it. Retrieved May 21, 2012, from Fast Company: http://www.fastcompany.com/1833190/stop-blabbing-about-innovation-and-start-actually-doing-it

Sinek, S. (2010, May). How great leaders inspire action. Retrieved May 24, 2012, from TEDxPugetSound: http://www.ted.com/talks/lang/en/simon_sinek_how_great_leaders_inspire_action.html

Wikipedia. (2012, May 21). Value-based pricing. Retrieved May 24, 2012, from Wikipedia: http://en.wikipedia.org/wiki/Value-based_pricing

Bibliography

Aaker, D. (1991). Managing brand equity. New York, NY: The Free Press.

Aaker, D. (1992). Developing business strategies. New York, NY: John Wiley & Sons.

Aaker, D., & Joachimsthaler, E. (2000). Brand leadership. New York, NY: The Free Press.

Arnold, D. (1992). The handbook of brand management. Reading, MA: Addison-Wesley.

Bedbury, S. (2002). A new brand world. New York, NY: The Penguin Group.

Begley, S (2002, August 26). New ABC’s of branding. Wall Street Journal.

Bianco, A. (2004, July 11). The vanishing mass market. Businessweek.

Blackett, T., & Robins, R. (2001). Brand medicine. New York, NY: Palgrave.

Botelho, G. (2003, December). Selling to the world. Retrieved from CNN.com

Czerniawski, R., & Maloney, M. (1999). Creating brand loyalty. New York, NY: AMACOM.

Davis, S. (2002). Brand asset management. San Francisco, CA: Jossey-Bass (John Wiley & Sons).

Gregory, J. (1997). Leveraging the corporate brand. Lincolnwood, IL: NTC Business Books.

Khalap, K. (2004, April). Maintaining brand loyalty when crisis strikes. Strategic Marketing.

Laitin, J. (2004, May). Does branding work in pharmaceutical marketing? Ingenta OTC Branding.

Lasswell, M. (2004, August). Lost in translation. Business 2.0.

Levine, M. (2003). A branded world. New York, NY: John Wiley & Sons.

Nedobity, W. (2002, September). A name to license. Retrieved from Knowledge-Finder.com

Pmlive.com (2004, September). Building brands.

Pmlive.com (2004, September 22). Looking for the perfect relationship?

Prahalad, D. (2011, December 8). Why trust matters more than ever for brands. Harvard Business Review.

Ribbink, K. (2003, July). Corporate branding. Pharma Voice.

Ries, A. (1996). Focus. New York, NY: Harper Business.

Roll, M. (2004). Perspectives on corporate branding strategy. VentureRepublic.

Surowiecki, J. (2004, November). The decline of brands. Wired Magazine.

Travis, D. (2000). Emotional branding. Roseville, CA: Prima Venture.

Treistman, J. (2004, September). Branding the product. RoperASW.

Upshaw, L. (1995). Building brand identity. New York, NY: John Wiley & Sons.

..................Content has been hidden....................

You can't read the all page of ebook, please click here login for view all page.
Reset
18.225.56.194