References

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Cody, Ron. 2008. Cody’s Data Cleaning Techniques Using SAS, 2nd ed. Cary, NC: SAS Institute Inc.

Delwiche, Lora D., and Susan J. Slaughter. 2010. The Little SAS Book for Enterprise Guide 4.2. Cary, NC: SAS Institute Inc.

DeVille, Barry, and Padraic Neville. 2013. Decision Trees for Analytics Using SAS Enterprise Miner. Cary, NC: SAS Institute Inc.

Parr-Rud, Olivia. 2001. Data Mining Cookbook: Modeling Data for Marketing, Risk, and Customer Relationship Management. New York: Wiley.

SAS Institute Inc. 2014. “Big Data: What It Is and Why It Matters.” SAS Insights Center. http://www.sas.com/en_us/insights/big-data/what-is-big-data.html.

Siegel, Eric, and Thomas H. Davenport. 2013. Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die. New York: Wiley.

Wielenga, Doug. 2007. Identifying and Overcoming Common Data Mining Mistakes. SAS Global Forum Paper 073-2007. Cary, NC: SAS Institute Inc. http://www2.sas.com/proceedings/forum2007/073-2007.pdf.

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