This book is aimed at content creators and distributors who want to "up their game" to a full e-mail distribution engine.

Further, more it will certainly appeal to you if you are technically inclined and would rather "roll your own" system than use an off-the-shelf product.

It is assumed that you are familiar with the basic concepts of e-mail, editing text files, and managing remote files with FTP / SFTP.

The more advanced topics will teach you how to get your "hands dirty" in some of phpList's open source code.