Summary

In this chapter, you've learned to use built-in placeholders and user attributes to personalize the e-mails you send to your subscribers. You've learned about using built-in placeholders and custom attributes, selecting criteria when sending messages, and taking advantage of templates to provide a consistent look to your messages.

In this chapter, we have covered:

  • Enhancing messages with built-in placeholders
  • Personalizing messages using member attributes
  • Sending messages to subsets of lists based on attributes
  • Using message templates for consistent layout and styling

In the next chapter, we'll talk about measuring the effectiveness of your

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