The Visual Merchandiser’s Studio
To some visual merchandisers, a studio can be a luxury; to others, it is a necessity. Large established department stores have always allocated a space, either in the flagship store or away from the retail environment, where visual merchandisers can plan and create their windows and in-store displays. Depending on the needs of the visual merchandiser, this valuable accommodation can include complete workshops and even dummy windows that can be used to test future window schemes and displays.
Costly to run and maintain, many of these in-house studios, unfortunately, have been converted into selling or storage space. Much of the work that they used to produce is now contracted out to props specialists. However, a visual merchandiser lucky enough to have the space and staff to run a studio will benefit from having the equipment listed below.
Office space
For organizing and designing and the storage of files and drawings.
Product preparation space
A clean and dust-free area where products can be stored before or after they go into a window. Running rails should also be installed for garments and shelves for fashion accessories.
Ironing and steaming
A professional iron and ironing board and an industrial steamer are necessities for prepping fashion items.
Workbench
This should be large enough to take a 8 x 4 ft (2.4 x 1.2 m) sheet of wood. The bench should be sturdy with a fixed wooden top.
Spray booth
A designated area should be allocated for a spray booth that has adequate ventilation; most spray paint is extremely toxic.
Sink
A large sink with hot and cold water.
Tool cabinet
A metal storage cabinet that can be locked will protect valuable tools.
Plan chest
A large plan chest is the most efficient way to store plans and visuals.
Storage
Separate storage is needed for spare light fixtures and lamps, to hold cleaning equipment, and for paints, brushes, and cleaners.
Sign-holder shelf or cupboard
Perspex sign-holders will scratch if not cared for. A designated shelf or cabinet will help keep them in good condition.
Ample electric sockets
Rather than running the risk of causing an accident by trailing extension cords across the studio, electric sockets should be housed near the areas where power tools will be used.
Industrial vacuum cleaner
A domestic cleaner will not be sufficient.
Overhead lighting
Efficient lighting that gives a good overall light.
Fans