Contents
The History of Visual Merchandising
The Role of a Visual Merchandiser
The day-to-day role of a visual merchandiser
Visual merchandising in a department store
Visual merchandising of multiple chain stores
Visual merchandising of small retail outlets
Why is store design important?
Window standards and maintenance, and budget
Store study: Matthew Williamson
In-store displays and trend areas
Point of purhase and add-on sales
Retail standards and maintenance, and budget
The Visual Merchandiser’s Studio
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