Index

Page numbers in italics refer to illustration captions.

A

add-on sales 160, 161

Adel Rootstein Mannequins 6, 77, 92, 171, 182–3, 184, 186, 189, 190, 192, 194, 196, 197

adjacencies 114, 115, 204

Alexander McQueen 75; Milan 30;

New York 143

ambience 172

anatomical merchandising 148, 148

Anthropologie, London 172

Arpino, Kevin 184, 186, 190, 197

B

backlit transparencies 168, 169, 169

Banana Republic 24

Banchet, Franck 50, 74–7

banners 165, 204

Barneys, New York 50, 74, 76, 158

Bathing Ape, A, Japan 34

Belstaff, London 122

Bergdorf Goodman, New York 62, 91, 102

Bershka, San Sebastian; Spain 46;

Tel Aviv 169

Bisazza, Berlin 28–9

Bon Marché, Paris 11, 13, 74

branded shop fits 134

Briggs, Mark 20, 21

bronze areas 116, 117

budgeting 61, 103, 174

Burton, Tim 75

bust forms 27, 194, 204

C

cabinets 132

CAD (computer-aided design) 68, 69, 69

capacity fixtures 204

capacity rails 138, 138

carpenters 22

cash desks 112, 122, 174

ceiling grids 47, 204

checkered merchandising 148, 148

chevroning 118, 118, 119, 204

Christmas 60, 60, 61, 74, 76, 76, 100, 101, 102, 103, 157, 171

clearance merchandise 162

Coco Maya, London 91

Colette, Paris 27, 74, 130, 132, 155

color

basic principles 78–83

effect on lighting 90

sequence for hanging rails 139

and window display themes 58

color blocking 144, 144, 145

concept shop fits 134

concessions 134, 204

coordinated merchandising 149, 149

Corso Como, Milan 34, 34, 117

Cotugno, Joe 6

cross-merchandising 204

customer flow 204

D

Debenhams 159

Dixon, Tom 34

Dover Street Market, London 74, 127, 132, 139, 149

dressers 21, 22

E

Empire of the Sun 72

F

fabric, covering boards with 86–7

face outs 204

Farrar-Hockley, Rebecca 36–9

Field, John 36–39

Flight 001 150–1, 150, 151,

floor layouts 116–21

floor panels 47

flowers, fresh 66, 66, 104, 136, 171

Florence + the Machine 51

focal points 70, 70–1, 73, 73, 113, 120, 167, 169, 204

folding boards 152, 152, 204

Foley, David 124–5

footfalls 120, 204

Fortnum & Mason, London 60, 66, 84, 100, 106, 106–9, 107, 108, 109, 171

found objects 128, 132, 132, 133

freelancers 26, 103

French Connection, London 73, 98

G

Gap 24, 166, 176

Gerhardt, John 20, 112, 156

Globus Food Hall, Zurich 154

gobos 204

gold areas 118, 119

gondolas 128, 128, 130, 204

graphic designers 22

graphics 50, 51, 54, 94, 98, 98, 167, 167–9, 168, 169, 181, 204

grid walls 140, 204

H

Habitat 14, 34, 34, 128

Halfords 165

hanging rails 138–9, 140

Harrods, London 20, 21, 30, 113

Harvey Nichols, London 8–9, 10, 11, 14, 50, 54, 55, 92, 101, 191

Heal’s, London 165

health and safety 202

Hewson, Linda 105

horizontal merchandising 144, 145, 155

I

IKEA 116

J

Jaluzot, Jules 74

K

Kane, Christopher 75

kimble guns 166, 166, 204

Kirna Zabête, New York 165

Kokon To Zai 127

Kurt Geiger, London 36, 36–9, 38, 39

L

LaChapelle, David 53

l.a.Eyeworks, Los Angeles 137

Lagerfeld, Karl 74

Lane Crawford, Hong Kong 18, 21, 103, 113, 158, 163, 167, 168

Lanvin 91

Last Forever, Brighton 26

Liberty, London 14, 64, 76, 86, 90

lighting

chart 203

in-store displays 170, 170

mannequins 171

shelves 143

window displays 48, 75, 87, 88, 92, 93, 104, 109

linears 113, 121, 128, 140, 204

see also wall fixtures

Louis Vuitton 85, 90–1, 90, 91, 181

M

Macy’s, New York 13, 15, 54, 64, 195

maintenance of displays 104, 109, 158, 174

Maison Baccarat, Paris 32, 32, 131

Maison Martin Margiela 75

Mandarina Duck, London 56

mannequins 6, 184–8

dressing 190, 190–94, 191, 192

grouping 184, 196, 196

lighting 171

maintenance 197

purchasing 77, 188, 189

securing 195

Marks & Spencer 31, 166

Marshall Field’s, Chicago 13, 13

Matthew Williamson 124–7, 124, 125, 126, 127

Max Studio, Los Angeles 46

McCartney, Stella see Stella McCartney

Mcleod, Faye 90–1

McQueen, Alexander see Alexander McQueen

Miss Selfridge 178

MockShop 175, 176, 176, 177

Moschino 91

multiple chain stores 24, 56, 112, 176–7

multiple sales 204

music 172

O

Orange store, Paris 136

optical balance 71, 71, 204

optical weight 204

P

painters 22

Peter Jones, London 166

plants 60, 66, 66, 104, 172

platinum areas 118, 119

point of sale 160

positioning products 121

Prada 30, 163

prepping 84, 152–4, 204

Pret à Manger, London 161

price points 204

price tickets 88, 94, 97, 153, 166

Primark, Bristol 116

Printemps 13, 14, 15, 51, 62, 74–7, 74, 75, 76, 77, 78

product blocking 146, 147

product collections 149

props 50, 62–6, 204

pyramid groupings 68, 69, 70, 72, 72

Q

Quant, Mary 12, 14

R

Rei Kawakubo 127

reno (mannequins) 197, 204

repetition grouping 73, 73

Rheims, Bettina 74

role of visual merchandisers 18–19, 22

Rootstein, Adel see Adel Rootstein Mannequins

S

Sainsbury’s 165

Saks Fifth Avenue, New York 34, 87,

scents 172

schemes 54, 204

Selfridges, Birmingham 31, 31

Selfridges, London 2, 11, 13, 15, 15, 16–17, 40–1, 42, 45, 46, 48, 51, 52, 52, 53, 54, 58, 58, 59, 60, 72, 80, 83, 88, 90, 94, 95, 100, 105, 121, 131, 134, 153, 156, 162, 171, 194

Selfridges, Manchester 137

Selfridges, visual merchandising studio 198–9

shelves, fixed 143, 143

sight-lines 120–1, 204

signage 204

clearance merchandise 162

in-store 162–9

window displays 94–7, 96

silver areas 118, 119

slatwalls 140, 204

Sproule, Rachel 194

Starck, Philippe 32, 32, 133

Stella McCartney, London 122

Stella McCartney, New York 45

store design 30–4, 76

store guides 163, 166

striking (mannequins) 195, 195, 204

studios 200, 200

success, measuring 27

Supreme, Los Angeles 135

Symes, Paul 92, 106–9

symmetrical merchandising 146, 147

T

tables 121, 122, 128, 131

Ted Muehling, New York 91

themes 54, 56, 56–60, 57, 59, 61, 204

Thompson, Erin 153

tools 201

Topman, London 57, 138

Topshop, London 25, 50, 64, 66, 89, 90, 95, 96, 141, 157, 164, 178–81, 178, 179, 180

training 20–1

trend areas 159, 159, 204

U

Uniqlo, Tokyo 99, 144

Urban Outfitters, London 61

V

vendor fixtures 134

vertical merchandising 146, 146

Villa Moda, Bahrain 172

virtual stores 175–7

W

walkways 116, 116, 119, 120–1, 122, 120, 121

wall fixtures 140–43, 204

Wallis 178

Warehouse 178

Weston, Alannah 18, 42, 52, 58, 100, 105

Whitmore, Tim 178–81

Williamson, Matthew see Matthew Williamson

window calendars 100–3

window displays 42

designing 68–73

installing 86–8

maintenance 104

planning 50–2

prepping 84

schemes 54, 204

setup 47–8, 49

themes 54, 56, 56–60, 57, 59, 61, 204

windows closed 44, 45, 47, 64, 204

layout of 70–3

open-back 44, 45, 87, 204

size and style 44–6

Z

Zara 15, 25