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Case Studies in Corporate Strategies
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Case Studies in Corporate Strategies
by Jairaj Kochavara, Dileep Saptarshi
Cases in Corporate Strategy
Cover
Title Page
Contents
Foreword
Preface
About the Authors
Acknowledgments
1. Mastek: Consistently Riding ‘The Third Wave’
Synopsis
Introduction to the Information Technology Industry
Introduction to Mastek
Values, Ideals and Obligations
Business Model and Strategy
Some of Mastek’s Success Stories: The Third Wave Solutions
Mastek’s Financial Performance
Global Slowdown, Strategies and Future Plans
Employee Initiatives
Corporate Social Responsibility and Corporate Governance
Questions for Discussion
End Notes
2. Karuturi Global Ltd.: Rosy Roti
Synopsis
Global Cut Flower Industry
Karuturi Global Limited: An Introduction
Karturi’s Rose Production
Karuturi’s Innovative Strategies
Karuturi: How It All Began
Karuturi Global’s Marketing Strategy
Corporate Social Responsibility
Case Update
Questions for Discussion
3. Essel Propack: The Packaging King
Synopsis
Essel Propack’s Vision
Indian Packaging Industry
EP’s History and DEvelopment
EP Products
New Product Innovation
EP’s Strategic Front
EP’s Innovative and Creative Strategy
EP and the Human Touch
Financial Performance
Inorganic and Organic Expansion
How has the Slowdown Affected the Company
Case Update
Summary
Questions for Discussion
End Notes
4 JSW’s Sajjan Jindal: Steel King Racing to the Top
Synopsis
Profile of the Steel Industry in India
Introduction to the Company: History and Development
The Products
The Company: Vision and Mission
Domestic / Exports Markets
Strategy
Competitors—Comparative Analysis
Financial Performance of the Company
Acquisitions and Collaborations
Human Capital—Number and Breakup
Human Capital Development
CSR Initiative
How the Global Slowdown has Affected the Company and the Strategies Implemented
Big Challenges Before JSW Steel
Future Plans
JSW Group—Forging Ahead
Financial Performance
Case Update
Questions for Discussion
End Notes
5 Glenmark’s Unique R D Strategy
Synopsis
Vision
Human Capital: Number and Development
Corporate Social Responsibility
Business Strategies: Driving Sustained Growth
Questions for Discussion
6 Emami: The homegrown FMCG warrior
Synopsis
Indian FMCG Industry: An Introduction
Indian FMCG Industry: Driving Factors
Emami Group
Emami Limited: The way the Company Works
Emami’s Unique Brand Ambassador Strategy
Zandu Takeover Battle: The Inside Story
Emami’s CSR Strategy
Questions for Discussion
End Notes
7 Tulsi Tanti: Reviving Suzlon Energy Ltd.
Synopsis
Vision
Global Wind Markets and Outlook
Suzlon Group Profile
Alternative Solutions: Wind Energy
Suzlon’s Turnkey Solutions
The Hansen Story: Soft Touch Integration
The REpower Acquistion
The Final Events: How It Went Down
Suzlon’s Competition: Troubled Times
Long Term Solution: Restructuring of Loans
Wind in Suzlon Sails: The Corporate Debt Restructuring Solution
Case Update
Questions for Discussion
End Notes
8 Rasna’s Piruz Khambatta: The Homegrown Powdered Beverage King
Synopsis
Indian Beverage Industry
Rasna’s Philosophy
Introducing Piruz Khambatta
The Story Behind Rasna
Rasna’s Corporate Orgnisation Structure
Rasna’s Successful First Mover Strategy to Ward-off the Multinationals
Rasna’s Focus on the Bottom of the Pyramid
Rasna’s Unique Branding Strategy
Launch of Rasna Ju-C in the Ready to Drink Beverage Segment
Rasna’s International Operations
Case Update
Questions for Discussion
9 Shree Renuka Sugars Ltd.: Narendra Murukambi the Turnaround Wizard
Synopsis
Company’s Vision
Introducing Narendra Murkumbi
Indian Sugar Industry: A View From the Top
SRSL’s Strategies: How It All Began
SRSL: Staying Ahead of Competition
SRSL’s Venture into Ethanol
Renuka Sugars: The Brazil Chapter
The Brazil Foray
The Secret Behind the Brazilian Acquisitions
SRSL: Case Update
Further Issues in Brazil: Subdued Performance
Change of Events: Srsl’s Turnaround Strategies
The Wilmar International Deal
Structure of the Wilmar Deal
Food for Thought
Questions for Discussion
End Notes
10 Marico: Growth Through Strategic Innovation and Diversification
Synopsis
Profile of the FMCG Industry
Growth Prospects
Company Background
The Company: Vision, Mission and Values
SWOT Analysis of the Company
Domestic/Exports markets
Financial Performance
Human Capital—Number and Development
Corporate Social Responsibility
Business Strategy
Recent Developments and Future Plans
Questions for Discussion
Copyright
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