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by SUZANNE S. HARRISON, JULIE L. DAVIS
Edison in the Boardroom: How Leading Companies Realize Value from Their Intellectual Assets
Cover Page
Title Page
Copyright
Dedication
FOREWORD
ACKNOWLEDGMENTS
Contents
INTRODUCTION: THE EDISON PROPHECY
A BRIEF HISTORY
WHY INTELLECTUAL PROPERTY IS IMPORTANT
THE EDISON MINDSET
THE VALUE HIERARCHY
THE INTELLECTUAL PROPERTY MANAGEMENT SYSTEM
CONCLUSION
CHAPTER 1: LEVEL ONE—DEFENSIVE
WHAT LEVEL ONE COMPANIES ARE TRYING TO ACCOMPLISH
BEST PRACTICES FOR THE DEFENSIVE LEVEL
CONCLUSION: BUILDING BEYOND THE DEFENSIVE LEVEL
CHAPTER 2: LEVEL TWO—COST CONTROL
WHAT LEVEL TWO COMPANIES ARE TRYING TO ACCOMPLISH
BEST PRACTICES FOR THE COST CONTROL LEVEL
CONCLUSION
CHAPTER 3: LEVEL THREE—PROFIT CENTER
WHAT LEVEL THREE COMPANIES ARE TRYING TO ACCOMPLISH
BEST PRACTICES FOR THE IP PROFIT CENTER LEVEL
CONCLUSION: BUILDING BEYOND PROFITS
CHAPTER 4: LEVEL FOUR—INTEGRATED
WHAT LEVEL FOUR COMPANIES ARE TRYING TO ACCOMPLISH
BEST PRACTICES FOR THE INTEGRATED LEVEL
CONCLUSION: ON THE BRINK OF VISION
CHAPTER 5: LEVEL FIVE—VISIONARY
WHAT LEVEL FIVE COMPANIES ARE TRYING TO ACCOMPLISH
BEST PRACTICES FOR THE VISIONARY LEVEL
CONCLUSION
CHAPTER 6: THE DOW CHEMICAL COMPANY: A CASE STUDY
THE DOW CHEMICAL COMPANY: BUILT ON INVENTIONS
THE JOURNEY FROM PATENTS TO INTELLECTUAL ASSETS
THE JOURNEY CONTINUES: INTELLECTUAL CAPITAL MANAGEMENT FOR THE 21ST CENTURY
THE ICM PILOT PROGRAM
KEY LEARNINGS FROM THE DOW ICM PILOT IN POLYURETHANES
THE FUTURE AT DOW IS INTELLECTUAL CAPITAL MANAGEMENT
APPENDIX A: MINING A PORTFOLIO FOR VALUE
UNDERSTANDING YOUR CLAIM: PORTFOLIO CATEGORIZATION
WHAT TO LOOK FOR: MINING STRATEGIES
VALUE EXTRACTION OBJECTIVES
HOW TO MINE
THE PORTFOLIO MINING PROCESS
APPENDIX B: COMPETITIVE ASSESSMENT
INTRODUCTION
WHY PERFORM A COMPETITIVE ASSESSMENT
COMPANY POSITION
KEY INDICATORS OF NEED
GENERAL APPROACH
CONCLUSION
APPENDIX C: INTEGRATED PERFORMANCE REPORTING
1. BACKGROUND AND OVERVIEW
2. A FRAMEWORK FOR EVALUATING INTEGRATED PERFORMANCE REPORTING PRACTICES AND CAPABILITIES
3. FINANCIAL PERFORMANCE REPORTING
4. OPERATIONAL PERFORMANCE REPORTING
5. INTEGRATED INDICATORS REPORTING
6. COMPARATIVE PERFORMANCE REPORTING
7. VALUE CREATION REPORTING
8. INTEGRATED PERFORMANCE REPORTING EVALUATION MATRIX: A CPRI SELF-ASSESSMENT GUIDE
NOTES
INDEX
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