- Cover Page
- Title Page
- Copyright
- About the Author
- Preface
- Brief Contents
- Contents
- Part 1: Business in a Global Environment
- Part 2: Starting and Growing Your Business
- Chapter 5: Small Business and Forms of Business Ownership
- Snagajob's Success Hooks Investors
- Most Businesses Are Small Businesses
- Contributions of Small Business to the Economy
- Why Small Businesses Fail
- Available Assistance for Small Businesses
- Forms of Private Business Ownership
- Public and Collective Ownership of Business
- Organizing a Corporation
- When Businesses Join Forces
- What's Ahead?
- Chapter 6: Starting Your Own Business
- The Marketing Zen Group: From $1,500 to Millions in Five Years
- What Is an Entrepreneur?
- The Environment for Entrepreneurs
- The Process of Starting a New Venture
- Financing Your Venture
- Reasons to Choose Entrepreneurship
- Categories of Entrepreneurs
- The Franchising Alternative
- Promoting Intrapreneurship
- What's Ahead?
- Chapter 5: Small Business and Forms of Business Ownership
- Part 3: Management: Building Organizational Capability for Superior Performance
- Part 4: Marketing Management
- Part 5: Managing Technology and Information
- Chapter 14: Using Technology to Manage Information
- Evernote Raises Note Taking to a Profitable Art
- Data, Information, and Information Systems
- Components and Types of Information Systems
- Computer Hardware and Software
- Computer Networks
- Security and Ethical Issues Affecting Information Systems
- Disaster Recovery and Backup
- Information System Trends
- What's Ahead?
- Chapter 14: Using Technology to Manage Information
- Part 6: Managing Financial Resources
- Chapter 15: Understanding Accounting and Financial Statements
- Chapter 16: The Financial System
- Community Banks Team Up to Fight the Megabanks
- Understanding the Financial System
- Types of Securities
- Financial Markets
- Understanding Stock Markets
- Financial Institutions
- The Role of the Federal Reserve System
- Regulation of the Financial System
- The Financial System: A Global Perspective
- What's Ahead?
- Chapter 17: Financial Management
- Glossary
- Notes
- Name Index
- Subject Index
- International Index
-
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