Brief Contents

PART 1 Business in a Global Environment

  1 The Changing Face of Business

  2 Business Ethics and Social Responsibility

  3 Economic Challenges Facing Contemporary Business

  4 Competing in World Markets

PART 2 Starting and Growing Your Business

  5 Small Business and Forms of Business Ownership

  6 Starting Your Own Business

PART 3 Management: Building Organizational Capability for Superior Performance

  7 Management, Leadership, and the Internal Organization

  8 Human Resource Management: From Recruitment to Labor Relations

  9 Top Performance through Empowerment, Teamwork, and Communication

10 Production and Operations Management

PART 4 Marketing Management

11 Customer-Driven Marketing

12 Product and Distribution Strategies

13 Promotion and Pricing Strategies

PART 5 Managing Technology and Information

14 Using Technology to Manage Information

PART 6 Managing Financial Resources

15 Understanding Accounting and Financial Statements

16 The Financial System

17 Financial Management

Glossary

Notes

Name Index

Subject Index

International Index

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