Essentials of Contemporary Business first edition represents a fresh, new approach to an introductory college business text. Like the popular Contemporary Business, this new book covers all the major business topics but does so in a more concise fashion. The Essentials version of Contemporary Business maintains key elements that readers have come to value, including the opening vignettes, insightful examples, charts, graphs, and figures, along with relevant photographs and current references. Adding to the concise text, Essentials of Contemporary Business offers readers a new look, printed in an easy-to-read, two-column format.
However, it is the content that really allows a text to connect with students and instructors, and once again Essentials of Contemporary Business is spot on. During the editing process, each chapter was reviewed for critical business concepts, and those parts that contributed to the understanding of the chapter concepts were retained; where appropriate, new material was incorporated into the text. Chapter 6, for instance, was updated to include examples of new ways that entrepreneurs can raise money for their ventures, including crowd funding. Other areas were expanded, such as those in Chapter 3 dealing with comparative advantage and Chapter 10 on 3D printing. Along the way, the manuscript of these newly condensed chapters were sent to our dedicated team of reviewers, and we were pleased to see from their comments that we were on the right track. The result of our collective efforts is a text that covers all the critical business concepts in a concise fashion while retaining the great traditions of Contemporary Business.
ACKNOWLEDGMENTS
Contemporary Business has long benefited from the instructors who have offered their time as reviewers. Comprehensive reviews of Essentials of Contemporary Business 1e were provided by the following colleagues:
REVIEWERS
Brenda | Anthony | Tallahassee Community College |
Donna | Armelino | Red Rocks Community College |
Sherrie | Bell | Monroe College |
Connie | Belden | Butler Community College |
Melanie | Blakely | Tidewater Community College |
Ellen | Benowitz | Mercer County Community College |
Patricia | Bernson | County College of Morris |
Harry V | Bernstein | Essex County College |
Thierry | Brusselle | Chaffey College |
Thomas | Byrnes | Wake Tech Community College |
Ronald | Cereola | James Madison University |
Lisa | Cherivtch | Oakton Community College |
David | Chittenden | Bluegrass Community & Technical College |
Katherine | Clyde | Pitt Community College |
Mary | Cooke | Surry Community College |
Kerry | Couet | MacEwan University |
Loris | Crawford | Monroe College |
Dan | Creed | Normandale Community College |
Helen | Davis | Jefferson Community and Technical College |
Mary | Demarest | Carroll Community College |
Karen | Edwards | Chemeketa Community College |
Leatrice | Freer | Pitt Community College |
Patrick | Greek | Macomb Community College |
Mark | Gius | Quinnipiac University |
Mary | Gorman | University of Cincinnati |
Karen | Halpern | South Puget Sound Community College |
Nathan | Himelstein | New Jersey Institute of Technology |
Barbara | Hoffman | Chippewa Valley Technical College |
Kimberly | Hurns | Washtenaw Community College |
Steve | Janisse | St. Clair College |
Martin | Karamian | Los Angeles Pierce College |
Susan | Kendall | Arapahoe Community College |
Joseph | Leonard | Miami University |
Monty | Lynn | Abilene Christian University |
Valerie | Miceli | Seneca College |
Douglas | Micklich | Illinois State University |
Jeanette | Milius | Iowa Western Community College |
Victoria | Montanaro | Carthage College |
Patrick | Nance | Butler Community College |
Susan | Nealy | Baton Rouge Community College |
Daniel | Nehring | Morehead State University |
Lauren | Paisley | Genesee Community College |
Barry | Palatnik | Burlington County College |
Raymond | Paquin | JMSB-Concordia University |
Sharon | Peck | Capital University |
Anthony | Racka | Oakland Community College |
Julie | Ranson | John Tyler Community College |
Tim | Rogers | Ozarks Technical College |
Michael | Rose | Butler Community College |
Carol | Rowey | Community College of Rhode Island |
Mark | Ryan | Hawkeye Community College |
Lance | Shoemaker | West Valley College |
Karl | Smart | Central Michigan University |
Gail | South | Montgomery College |
Yvette | Swint-Blakely | Lansing Community College |
Ronald | Thomas | Oakton Community College |
Valerie | Wallingford | Bemidji State University |
Harold | Williamson | University of South Alabama |
Doug | Wilson | University of Oregon |
Kathy | Winsted | Pace University |
William | Wresch | University of Wisconsin–Oshkosh |
Monica | Yang | Adelphi University |
Nancy | Zimmerman | Community College of Baltimore County |
IN CONCLUSION
I would like to thank Ingrid Benson for her editorial efforts on behalf of Essentials of Contemporary Business.
Let me conclude by noting that this new edition would never have become a reality without the outstanding efforts of the Wiley editorial, production, and marketing teams. Special thanks to George Hoffman, Lisé Johnson, Franny Kelly, Kelly Simmons, Brian Kamins, Jackie Hughes, and Valerie Vargas.
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