VALUES IN ACTION

Perhaps there's no greater benefit of becoming a values-based leader than setting the standard for the rest of the organization so that it, too, focuses on what matters most. In a values-based organization, people at every level come together for a higher purpose. Expectations for everything from ethical behavior to performance objectives are clearly communicated. Values define the culture of the organization, setting the tone for every interaction. No matter how productive or financially healthy a company is, without clearly defined values it will have difficulty fostering alignment to tackle problems, surmount challenges, and generate creativity. When values are lacking, companies also run a higher risk of ethical breaches because boundaries are not clearly defined between what is and is not acceptable. In Part Two, I will present the foundational elements of a values-based organization: leading with values, leadership development and talent management, setting a clear direction for the organization, effective communication, motivation and team engagement, and execution and implementation.

In Part Three, I'll bring it all together to show you how to lead a values-based organization. I will discuss how to lead with courage during change, controversy, and crisis, which you should not only prepare for but also expect to arise on a regular basis. I'll also explore why leaders must shift their focus from success to significance. Rather than being concerned about only themselves and their organizations, values-based leaders seek to make a positive impact on the world beyond the boundaries of their companies.

Making a global impact may seem to be at odds with what many leaders focus on the most: increasing shareholder value. In pursuit of generating return for shareholders, some leaders may place less importance on other priorities, such as their teammates, customers, and suppliers, or being socially responsible. I'll show how leaders who attract and develop the best team, who have strong relationships with customers and suppliers, and who operate in a socially responsible manner will create shareholder value.