As of April 2018, Cloud AutoML is in alpha and is only available on request, subject to GCP terms and conditions.

AutoML helps us develop custom machine learning models with minimal ML knowledge and experience, using the power of Google's transfer learning and Neural Architecture Search technology.

Under this service, the first custom service that Google is releasing is named AutoML Vision. This service will help users to train custom vision models for their own use cases.

There are other services that will follow.

Some of the key AutoML features are the following:

• Integration with human labeling
• Powered by Google's Transfer Learning and AutoML
• Fully integrated with other services of Google Cloud

You can read more about AutoML here: https://cloud.google.com/automl/.