What You’ll Learn

Do you dread giving presentations? Maybe your mind goes blank when you sit down to generate ideas, or you struggle to organize your fragmented thoughts and data into a coherent, persuasive message. Is it tough to connect with customers you’re wooing, senior executives you’re hitting up for funding, or employees you’re training? Do you fumble for the right words, get lost in your slide deck, run out of time before you’ve hit your main points—and leave the room uncertain you’ve gotten through to anyone?

This guide will give you the confidence and tools you need to engage your audience, sell your ideas, and inspire people to act. You’ll get better at:

• Showing people why your ideas matter to them
• Winning over tough crowds
• Balancing analytical and emotional appeal
• Crafting memorable messages
• Creating powerful visuals
• Striking the right tone
• Holding your audience’s attention
• Measuring your impact