Chapter 1
1.Biemans olkjlkfv kdvjkvjd ksjlkdvjdk lkjlkzjkv lkjzvkjv (2010).
2.Drucker (1954).
3.Dawar (2013).
4.Wiersema (1996).
6.Christensen, Cook, and Hall (2005).
7.Anderson, Narus, and van Rossum (2006).
8.Moncrief, Marshall, and Lassk (2006).
9.McLellan (2011).
10.Rackham and DeVincentis (1999).
11.Rackham, (2014).
12.Storbacka, Ryals, Davies, and Nenonen (2009).
13.Blattberg, Getz, and Thomas (2001); Peppers and Rogers (2005).
14.Kotler and Keller (2006).
15.Day (2002).
16.Bettencourt and Ulwick (2008)
17.Rackham, (2014).
18.Dawar (2013).
19.Ostrow (2011).
20.Blattberg, Getz and Thomas (2001); Peppers and Rogers (2005).
21.Urbany and Davis (2010).
22.Kotler, Rackham, and Krishnaswamy (2006).
23.Aberdeen Group (2002); Proceedings of the Customer Message Management Forums, published by the American Marketing Association (2002 and 2003).
24.Malshe (2009); Malshe (2010); Malshe (2011).
25.Biemans, Brenčič, and Malshe (2010).
26.Harris and Ogbonna (2003).
27.Piercy and Rich (2009).
Chapter 2
1.Malshe and Sohi (2009).
1.Griffin and Hauser (1996).
2.Anderson (1996).
3.Beverland, Steel, and Dapiran (2006).
4.Donath (2004).
5.Homburg and Jensen (2007).
6.Kotler, Rackham, and Krishnaswamy (2006).
7.Hofstede (1980).
8.KPN (2007).
9.Isaacson (2011).
10.Fayard and Weeks (2011).
11.Thompson (2000).
13.Kotler, Rackham, and Krishnaswamy (2006).
Chapter 4
1.Rouziès et al. (2005).
2.Frei and Morriss (2012).
3.Jackson (2013).
4.Adamson, Dixon, and Toman (2012).
5.Ramsey and Sohi (1997).
6.Pryor, Malshe, and Paradise (2013).
7.Oliva (2006).
8.Frei and Morriss (2012).
9.Cespedes (2011).
10.Pentland (2012).
11.Klein (2007).
12.Lafley (2008).
13.Kaplan and Norton (2000).
14.Gratton and Erickson (2007).
15.Klein (2007).
Chapter 5
1.Malshe (2009).
2.Malshe (2010).
3.Malshe (2011).
4.Malshe and Sohi (2009a).
5.Malshe and Sohi (2009b).
6.Malshe and Biemans (2014).
7.Dewsnap and Jobber (2002).
8.Homburg, Jensen, and Krohmer (2008).
9.Massey and Dawes (2007).
10.LeMeuneir-FitzHugh and Piercy (2011).
11.Beverland, Steele, and Dapiran (2006).
12.Biemans, Makovec-Brenčič, and Malshe (2010).
Chapter 6
1.Outram (2014).
2.Beverland, Steel, and Dapiran (2006).
3.Bass, Bernard, and Bruce (1990).
4.Marshall et al. (2012).
5.Michaelidou, Siamagka, and Christodoulides (2011).
6.Katona and Sarvary (2014).
7.Krohmer, Homburg, and Workman (2002).
8.Stewart (2009).