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by Wim Biemans Viemans, Avinash Malshe
Improving Sales and Marketing Collaboration
Cover
Title Page
Copyright
Abstract
Contents
Preface
Introduction
Chapter 1 Working Together to Create Value for Customers
Chapter 2 Sales and Marketing Don’t Always Get Along
Chapter 3 Taking a Look Under the Hood of the Interface
Chapter 4 Mending the Rift Between Sales and Marketing
Chapter 5 Assessing Your Sales-Marketing Interface
Chapter 6 Challenges to Your Sales-Marketing Interface
Appendix The Sales-Marketing Huddle: Workshop Template
About the Authors
Notes
References
Index
Adpage
Backcover
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