Appendix 4 Example Items from Peer Evaluations and 360-Degree Performance Evaluations

Chapter 3 went into detail about the purpose and implementation of 360-degree evaluations. Some people however may be unfamiliar with 360-degree evaluations. In this appendix, we present examples of two 360-degree evaluation tools. The first one is a peer evaluation system; it is brief and designed for students enrolled in MBA programs. The second one is much more extensive and designed to provide senior managers with confidential feedback about their leadership abilities and potential.

LeadNet is the Kellogg School of Management’s Web-based peer evaluation system; it was developed by students, faculty, and staff to enable students to give one another anonymous feedback on their team skills. The method is simple and completely automated. At the end of each academic quarter, students sign on to a secure website and provide anonymous feedback to their teammates by rating each other on 12 key criteria related to improving team-based outcomes. The site then compiles mean and standard deviation scores for each student. After all responses are compiled, students automatically receive private feedback with their personal scores from each of their teams. To enable them to track their progress in building their team skills over time, students also can view their scores from prior terms.

The system allows students to get direct and timely feedback on their team skills. They can track their skill development in particular areas (e.g., leadership) over time and across different teams and projects to focus on skill development. What’s more, students learn how to use peer-based reviews. The automated process means that the information is collected and disseminated efficiently. The feedback is intended for personal growth and does not impact a student’s grades nor is it transmitted to employers. LeadNet also enables managers-in-training to practice giving feedback to team members.

Exhibit A4-1 illustrates how students using the LeadNet site can select the specific team and teammates they want to evaluate; Exhibit A4-2 illustrates a sample matrix for evaluating a teammate and lists all 12 items on the LeadNet questionnaire; and Exhibit A4-3 is a sample of the feedback that a student might receive from the LeadNet system.

Exhibit A4-1 Selecting a Team to Evaluate Using LeadNet

Source: Uzzi, B. (2012). LeadNet Demo. Kellogg School of Management.

Exhibit A4-2 LeadNet Questionnaire Items and Rating System

Source: Uzzi, B. (2012). LeadNet Demo. Kellogg School of Management.

Each teammate receives feedback in the matrix below (one matrix per question; one question per website frame):
Needs Improvement (bottom 10 percent of all students with whom you’ve worked in a group) Does not meet your expectations Meets your expectations Exceeds your expectations Exceptional contributor (top 10 percent of all students with whom you’ve worked in a group)
Teammate 1 2 3 4 5
Jane Doe O O O O O
John Doe O O O O O
Jan Smith O O O O O
John Smith O O O O O
Comments:
Jane Doe
John Doe
Jan Smith
Joe Smith

Items Rated:

Reconciles differences among teammates to keep team functioning optimally

Encouraged innovation among teammates by introducing new perspectives and information

Evenly contributed to the work load by coming to meetings prepared and consistently producing high-quality output

Maintained appropriate balance between talking and attentive listening

Changed his/her opinion when appropriate, considering entire range of factors

Communicated ideas effectively and confidently

Helped develop team goals and maintain focus on them

Collaboratively developed team norms and values with teammates

Consistently adhered to high ethical work practices

Effective in team’s time management: flexible in scheduling, on time to meetings, and used team time efficiently

Provided feedback effectively

Productively responded to feedback

Industrial Example of 360-Degree Evaluations

The questionnaire in Exhibit A4-4 from RHR International Company is designed to assess leadership behavior among senior employees. These behaviors encompass critical success factors in the company. The leaders choose at least nine people (one or two line managers, four or five peers, and four or five subordinates) to complete the questionnaire, which is processed confidentially.

Exhibit A4-3 Sample LeadNet Feedback

Source: Uzzi, B. (2012). LeadNet Demo. Kellogg School of Management.

John Doe

Note: The values for this demonstration do not reflect any student’s actual scores.

The mean and standard deviation of the evaluations you received for each class are listed below.

The aggregate statistics combine all of the peer evaluations you received for all your classes last term, including classes that lacked sufficient respondents to report individually; however, stats for sections in which you did not complete a LeadNet evaluation are not included and are omitted in the aggregate stats.

Scale: 1-needs serious improvement 5-exceptional Team: Reconcile differences Strategic: Encourage innovation Individual: Contribution and preparation Individual: Balanced talking and listening Operational: Changed own opinion as needed Individual: Communicated effectively Team: Focused on team goals Team: Collaborated on norms/ values Strategic: Ethical work practices Individual: Time management Individual: Gave effective feedback Individual: Receptive of feedback
Winter 14-15
Accounting 4.70.6 3.92.3 4.70.6 4.90.6 4.90.6 4.90.6 4.70.6 4.70.6 4.90.6 5.00 4.90.6 5.00
Economics Sorry. Since you did not complete a LeadNet evaluation for this section, you are unable to receive scores for this section.
Management and Strategy 4.51.7 4.42.3 4.51.7 4.4  2.3 4.51.7 4.71.2 4.51.7 4.71.2 4.51 4.7  1.2 4.51 4.71.2
Marketing Fewer than 3 responses; insufficient number to report for this section.
Org. Behavior 4.51.7 4.22.1 4.4  2.3 4.42.3 4.71.2 4.71.2 4.51.7 4.71.2 4.71.2 4.71.2 4.71.2 4.71.2
Aggregate 4.11.7 4.6  1.3 4.1  2 4.5  1.5 4.5  1.7 4.71.1 4.70.9 4.6  1.3 4.70.9 4.70.9 4.80.9 4.7 0.9
Comments for this term: Great team player! Strong listening and communication skills; responsible and creative.

Exhibit A4-4 360-Degree Leadership

Source: 360 Degree Leadership. RHR International Co., © 1998. Reprinted with permission from RHR International Co., Wood Dale, IL.

Key Leadership Quality Questions

Note: All questions answered on 4-point scale: 1 = almost never; 2 = sometimes; 3 = usually; 4 = almost always; CS = can’t say.

Provide Vision:

“Developing vision and demonstrating commitment to the company’s strategies, and inspiring a sense of direction”

  • Establishes initiatives that promote a global mind-set in the organization

  • Creates a compelling scenario of the future involvement with the team and inspires buy-in

  • Identifies and applies models and processes that will stimulate behaviors in support of the company’s vision

  • Puts the vision in practice by adopting desired behaviors and corresponding values

  • Actively gains information concerning markets and environment factors that can have an impact on strategies

  • Ensures that team and individual objectives support the company’s vision

  • Creates a sense of team purpose according to vision and strategies

  • Shares insights and facilitates understanding and open communication around vision

  • Is able to imagine scenarios that are in discontinuity with the existing processes or products

Show Entrepreneurship:

“Thinking ahead, seizing opportunities to develop new markets, products, or services and taking calculated risks to achieve growth”

  • Demonstrates passion and energy to move forward

  • Invents strategies using various sources of data and individual experiences

  • Encourages proactive behaviors resulting in business growth

  • Takes calculated risks, then decides

  • Supports and rewards self-starting behaviors of collaborators

  • Seeks solutions beyond current practices

  • Demonstrates an action-oriented attitude

  • Explores and optimizes the use of resources and expertise available within the team

  • Communicates information and personal perceptions on new business opportunities for the company

Influence and Convince:

“Persuading others to share a point of view, to adopt a specific position, or to take a course of action”

  • Determines appropriate strategies to influence people

  • Builds networks and uses authority or power to influence others

  • Develops propositions tailored to the interests of the different parties involved

  • Builds a climate of trust

  • Expresses perspective with courage and integrity

  • Listens to others’ viewpoints or objections and tests their ideas

  • Seeks to convince by underlining potential benefits of proposed solutions

  • Negotiates proposals to determine common course of action

  • Gains team adherence through effective communication

Achieve Results:

“Directing the activity of others by setting challenging goals for personal and team accomplishment and by controlling their achievements”

  • Sets the example by showing high performance

  • Sets challenging goals that require a “step change”

  • Develops strategies and facilitates actions to overcome barriers

  • Initiates corrective actions to address performance

  • Supports and works alongside others to help improve performance and results

  • Introduces and applies new methods within the company

  • Communicates performance expectations to others

  • Creates a performance-oriented spirit within the team

  • Provides regular feedback on achieved performance

  • Puts in place performance measurement tools

Focus on Customer:

“Managing proactively the various customer demands while maintaining a consistent level of effectiveness”

  • Demonstrates a “customer-first” attitude and meets with customers regularly

  • Is involved in the customer’s decision-making process

  • Identifies customer needs and communicates relevant customer-related information

  • Acts as an advocate by influencing the company on the customer’s behalf

  • Initiates actions that add value to the customer

  • Ensures team priorities and cooperation are in line with customer service requirements

  • Asks customers for feedback on service quality

  • Ensures that performance matches the customer’s needs

  • Keeps close to customers’ business evaluations

  • Is responsive to customer complaints and keeps word

Enhance Cooperation and Adaptation:

“Managing people and teams across businesses and cultures”

  • Creates an environment that fosters and rewards cooperation among diverse work teams

  • Identifies interdependencies and understands the dynamics of bringing different cultures together

  • Has gained credibility in managing outside home country

  • Challenges self and others to consider issues from a wider and more global perspective

  • Is sensitive and adaptable to other cultures

  • Understands the challenges and opportunities of doing business globally

  • Shares best practices, solutions, and a wide array of management processes across businesses

  • Explores diverse methods of learning and acting

  • Encourages relationships between people to enhance trust and communication across distances and differences

Empower:

“Allocating decision-making authority and creating sense of ownership of the job, missions, or project assignments”

  • Sets the example in creating a collaborative team spirit to stimulate initiative

  • Facilitates the free expression of ideas by showing tolerance such that others are willing to act

  • Approves and facilitates decision making among collaborators and is supportive in times of crisis

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