Cacioppo, J. T., 35, 112

Cadbury Schweppes, 38

Cadbury, Sir, Adrian, 38

Cadiz, D., 135, 136

Cagan, J., 202, 203

Cain, D., 65

Caldwell, D. F., 116, 254, 275

Caldwell, D., 249, 252

Calgon, 50

Callan, V., 127

Callan, V. J., 315

Camacho, L. M., 226, 227

Cambrosio, A., 333

Camerer, C., 68, 118

Camerer, C. F., 134

Cameron, David, 192

Campbell, D. T., 100, 126, 317

Campbell, E. M., 35

Campbell, Joseph, 222

Campbell, R. J., 109

Campbell, W. J., 117

Campbell, W. K., 116, 282

Campion, M. J., 26

Cannella, A. A., 333

Cannon-Bowers, J. A., 149

Cantril, H., 321

Caporael, L. R., 312

Cardello, A. V., 339

Carey, B., 23

Carey, C. J., 315

Carey, H. R., 168

Carini, B., 307

Carley, K., 150

Carley, K. M., 92

Carnevale, P., 168

Carnevale, P. J., 314

Carroll, A., 172

Carron, A. V., 116

Carson, J. B., 255, 289

Carter, N. M., 252

Carter-Sowell, A. R., 189

Cartwright, D., 296, 297

Caruso, E., 66

Caruso, E. M., 202, 214

Caruso, H. M., 202

Castelli, L., 321, 324

Castore, C. H., 171

Castro, Fidel, 173

catch-22, 56

Cathy, Dan, 322

Center for Creative Leadership, 251

Centers for Disease Control (CDC) and Prevention, 81, 137, 138

Challenger, space shuttle, 176

Chamberlain, Neville, 171

Chang, K. T. T., 271

Chang, S., 174

Chao, M. M., 356

Charbonnier, E., 35

Charles Schwab, 286

Chase, J., 314

Chasteen, A. L., 198

Chater, N., 166

Chatman, J., 96

Chatman, J. A., 92, 199, 200

Checknita, J., 50

Cheek, J. M., 309

Cheema, A., 235

Chen, C. -H., 239

Chen, G., 26, 35

Cheng, G. H. L., 127, 321

Chen, L. C., 309

Chen, S., 318

Chen, X. -P., 352

Chen, Z., 158

Chen, Z. X., 294

Chertkoff, J., 213

Chervany, N., 272

Cheshin, A., 338

Chevy Volt, 178

Chicago’s Second City, 220

Chick-fil-A, 322, 323

Children’s Memorial Hospital of Chicago, 130

Chiu, C. -Y., 355, 356

Choi, H. -S., 127, 128, 222, 274

Choi, J. N., 216

Chou, E. Y., 197

Chowdhury, S., 284

Christensen, C., 143, 144

Christensen, A. L., 294

Christian, M. S., 49

Christiansen, N. D., 26

Christie, Chris, 247, 248

Christie, A. M., 122

Chuang, A., 93

Chung, M.-H., 261

Churchill, Winston, 176

Cialdini, R. B., 151

Cichocka, A., 321

Cini, M., 86

Citibank, 63

City National Bank, 97

Clancy, M., 328

Clancy, S., 328

Clark, J., 345

Clark, K. B., 248

Clark, M. B., 287

Clark, M. S., 271

Clawson, D., 280

Clawson, J. C., 280

Claypool, H. M., 106

Clean Energy, 193

Clifford, S., 49, 182

Coca-Cola, 178

Cohen, D., 355

Cohen, G. L., 121, 328

Cohen, M. D., 275

Cohen, A. R., 325

Cohen, R. R., 261

Cohen, S. G., 270

Cohen, T. R., 190, 194, 199

Colbert, A. E., 83, 286

Coleman, D., 240

Coleman, J. S., 256

Cole, P., 331

Cole, R. E., 6

Collaros, P. A., 227

Collins, E. G., 43

Colquitt, J. A., 91, 115, 128

Columbia, space shuttle, 169

Columbia Sportswear Inc., 206, 207

Comb, D. B., 149

Comcast, 46

Computer Discount Warehouse (CDW), 228

Condor, F., 325

Conduit, 39

Conger, J., 300

Conger, J. A., 290

Conlon, D. E., 49, 181

Connell, J., 177

Connolly, T., 218, 228

Consalvi, C., 189

Consortium of behavioral scientists (COBS), 22

Continuum, 231

Conti, R., 232

Converse, S. A., 149

Conway, L. G., 297

Cooper, C. D., 290

Cooper, D. M., 95

Cooper, R. G., 216

Cooper, W. H., 242

Cornell University, 320

Cortez, M. F., 326

Coskun, H., 234, 243

Cote, S., 290

Cottle, J. L., 314

Cottone, K., 35

Cottrell, C., 118

Couch, A., 28

Courtright, S. H., 24, 36

Cowlin, R. A., 142

Coy, P., 199

Crandall, C. S., 99

Crano, W. D., 205

Crawford, M. T., 105

Cray, D., 200

Creelman, D., 46, 55

Crisp, R. J., 106, 291

Croak, M. R., 320

Crocker, J., 232, 314

Cronin, M. A., 118

Cronin, M., 118, 119, 202, 203

Crosson, S., 90

Cross, S. E., 108

Csikszentmihalyi, M., 29

Cuadrado, I., 326

Cummings, L. L., 62

Cummings, T. G., 25

Cunningham, J. A., 66

Cunningham, W. A., 321

Cuyahoga (training vessel), 149

Cwir, D., 121