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What did you think of this book?
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What did you think of this book?
by Kevin Doolan
Mastering Services Pricing
Cover
Title page
Contents
Dedication
About the author
Publisher’s acknowledgements
Author’s acknowledgements
Preface
Introduction
1 How clients buy services
2 Cost-plus pricing and beyond
3 Pitching for work
4 Negotiating price
5 The pricing lever
6 Alternative fees
7 Pricing tactics
8 Drivers of value
9 Learning from industry
10 Saving clients money
11 Pricing controls and capabilities
What did you think of this book?
Index
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Endorsement
Imprint
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