PRAISE FOR MASTERING SERVICES PRICING

‘Kevin is a highly engaging teacher. His innovative approach to Value Engineering shows service providers how to collaborate with their clients to positively shape the relationship and make it more valuable, thereby justifying higher prices and delighting the client at the same time.’ Heidi K. Gardner, PhD, Distinguished Scholar, The Center on the Legal Profession, Harvard Law School

‘This comprehensive guide to services pricing will help those in every size and type of practice develop effective strategies and tactics for negotiating and setting prices in the new market. Kevin’s focus on strengthening the client relationship through the identification and provision of client value will prove especially important for those seeking to price their services fairly and effectively.’ Jordan Furlong, Principal, Edge International

‘Kevin Doolan has written a lively and practical guide to a problem that bedevils law firms: how they price their services. As important, the book will help lawyers get closer to their clients, the key task at every firm that plans to succeed in this difficult market.’ Aric Press, Partner, Bernero & Press and former editor-in-chief, The American Lawyer

‘Contains valuable new ideas and strategies that can be used by anyone looking to address the price versus value conflict: how exactly to price professional services so that they reflect the value that clients receive, and not just the time that has been taken. Above all, it is a practical and pragmatic guidebook which goes beyond just theory and into easily implementable steps that anyone can take to see real returns on their pricing strategy.’ Steven G. Manton, Strategic Pricing Leader, Debevoise & Plimpton LLP

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