How you construct your content can be just as important as how you perform it. Whether you are working off a script or speaking extemporaneously, what you say should be shaped by the medium through which you are communicating.

This section focuses on techniques for structuring your content for the spoken word so your message is heard and retained. It offers guidance on organizing for the ear as well as best practices for writing a script that will sing, not force you to perform verbal jujitsu. The section is divided into the following chapters:

• Chapter 8: Organizing for the Ear
• Chapter 9: Writing for the Spoken Word