It used to be unusual to be caught on tape, but today, cameras are everywhere, even in the palms of our hands. We use them to communicate with our family and friends, and more and more often, with our coworkers or customers. The reason for this is that video is immediate, impactful, and increasingly more accessible.

In this section, you will learn how communicating through a camera is becoming an essential business skill and why the barriers to doing it well are considerable. The section is divided into the following two chapters:

• Chapter 1: Why You Need to Read This Book
• Chapter 2: Why the Camera Changes Everything