Daniel Willingham is professor of psychology at the University of Virginia, where he has taught since 1992. Until about 2000, his research focused solely on the brain basis of learning and memory. Today, all of his research concerns the application of cognitive psychology to K–16 education. He writes the “Ask the Cognitive Scientist” column for American Educator magazine and is the author of Why Don’t Students Like School? (Jossey-Bass, 2009) and When Can You Trust the Experts? (Jossey-Bass, 2012). His writing on education has appeared in thirteen languages. He earned his BA from Duke University and his PhD in cognitive psychology from Harvard University. His website is www.danielwillingham.com.