SOURCES
FOREWORD
P. 9
For companies such as Burberry, Burberry website, Leverage the Franchise, www.burberryplc.com/about_burberry/our_strategy/leverage-the-franchise.
Some Gucci handbags, “Gucci releases new eco leather handbags that come with ‘passports’ detailing each cow’s entire forest-friendly life”. Olivia Fleming, Daily Mail, Mail Online, March 5, 2013, http://www.dailymail.co.uk/femail/article-2288693/Gucci-releases-new-eco-leatherhandbags-come-passports-detailing-cows-entire-forest-friendly-life.html.
The United States, World Wealth Report 2013, Capgemini, RBC Wealth Management, p. 6.
China is the fastest, World Wealth Report 2013, p. 6.
And in India, World Wealth Report 2013, p. 6.
CHAPTER ONE
P. 15
“Some people think…”, Coco Chanel. BrainyQuote.com, Xplore Inc, 2013, www.brainyquote.com/quotes/quotes/c/cocochanel111195.html.
P. 16
The company’s history, Patek Phillipe website, company history timeline, www.patek.com/contents/default/en/history.html.
Jean Adrien Philippe joined, Patek Phillipe website, company history timeline, www.patek.com/contents/default/en/history.html.
Think of Hermès, “Hermès International S.A. History,” Funding Universe website, www.fundinguniverse.com/company-histories/hermès-international-s-a-history/.
And after having excelled, Montblanc website, Corporate, www.montblanc.com/en/flash/default.aspx#/corporate.
P. 17
Luxury is present, “Views of Wealth, a Wealth of Views: Grave Goods in Iron Age Attica”, Susan Langdon, in D. Lyons and R. Westbrook, eds., Women and Property in Ancient Near Eastern and Mediterranean Societies, Center for Hellenic Studies, 2005, http://chs.harvard.edu/wa/pageR?tn=ArticleWrapper&bdc=12&mn=1792.
Luxury was present, “The Two Faces of Greece: Athens and Sparta”, PBS Educational Series, PBS website, www.pbs.org/empires/thegreeks/educational/lesson1.html.
A couple of hundred years, “Lex Oppia”, Encyclopedia Brittanica website, www.britannica.com/EBchecked/topic/338333/Lex-Oppia.
However, John Calvin, “What Exactly did Jean Calvin (1509–1564) do for Geneva?”, Diva International website, http://divainternational.ch/spip.php?article90.
P. 18 – 1 9
Infographic: Roland Berger Strategy Consultants Vorlesung, Luxury Marketing.
P. 20
It is now widely, “John Calvin’s Austerity and the Birth of the Swiss Watch Industry”, Max E. Reddick, Monochrome online magazine, November 13, 2012, www.monochrome-watches.com/john-calvins-austerity-and-the-birth-of-the-swiss-watch-industry.
And, as more people, “Did living standards improve during the Industrial Revolution?”, C.W. London, The Economist website, September 13, 2013, www.economist.com/blogs/freeexchange/2013/09/economic-history-0.
P. 21
In the early 19th, Hermès website, history, http://lesailes.hermes.com/us/en/.
Three big luxury, “Taking Stock: An Inventory of Consolidation in the Luxury Industry”, Sophie Doran, Luxury Society website, September 27, 2013, http://luxurysociety.com/articles/2013/09/taking-stock-an-inventory-of-consolidation-in-the-luxury-industry.
LVMH also owns, LVMH website, LVMH companies and brands, www.lvmh.com/the-group/lvmh-companies-and-brands.
Richemont sells, Richemont website, our businesses, www.richemont.com/our-businesses.html.
Kering has, Kering website, brands, www.kering.com/en/brands.
But in the 1990s, “The 1990–91 Recession in Historical Perspective”, Stephen K. McNees, New England Economic Review, January/February 1992, www.bostonfed.org/economic/neer/neer1992/neer192a.pdf.
P. 23
In the past 15, 2012 Luxury Goods Worldwide Market Study (11th Edition), Altagamma Foundation, Bain & Company, p. 4.
The market stalled, 2012 Luxury Goods Worldwide Market Study (11th Edition), p. 4.
After catching its, 2012 Luxury Goods Worldwide Market Study (11th Edition), p. 4.
It contracted, 2012 Luxury Goods Worldwide Market Study (11th Edition), p. 4.
That market is worth, 2012 Luxury Goods Worldwide Market Study (11th Edition), p. 2.
Folding in those items, 2012 Luxury Goods Worldwide Market Study (11th Edition), p. 2.
And the overall, 2012 Luxury Goods Worldwide Market Study (11th Edition), p. 15.
Fresh millionaires, “China produces fewer millionaires as economy slows”, Agence France-Presse in Shanghai, South China Morning Post website, August 15, 2013, www.scmp.com/news/china/article/1296886/china-produces-fewer-millionaires-economy-slows.
P. 24
The United States remains, 2012 Luxury Goods Worldwide Market Study (11th Edition), p. 2.
Brazil is home, Worldwide Luxury Markets Monitor Spring 2013 Update, Altagamma Foundation, Bain & Company, p. 8.
Indian customers, “Luxury marketing in India: The Indian Touch”, Glyn Atwal, Branding Magazine website, October 15, 2012, www.brandingmagazine.com/2012/10/15/luxury-marketing-india/.
America’s luxury market, 2013 Luxury Goods Worldwide Market Study (12th Edition), October 2013, pp. 14 & 16.
Europe is a popular, 2013 Luxury Goods Worldwide Market Study (12th Edition), October 2013, Altagamma Foundation, Bain & Company, p. 15.
Using a yardstick, “Roland Berger Study On The Luxury Goods Market: Germany Has The Biggest Potential In Europe”, Roland Berger website press release, April 16, 2012, http://www.rolandberger.com/media/press_releases/512-pressarchive2012_sc_content/Roland_Berger_study_on_luxury_goods_market.html.
France and Italy, “Roland Berger Study On The Luxury Goods Market: Germany Has The Biggest Potential In Europe”, Roland Berger website press release, April 16, 2012.
It is not surprising, Worldwide Luxury Markets Monitor Spring 2013 Update, p. 12.
Coupled with, Worldwide Luxury Markets Monitor Spring 2013 Update, p. 12.
Despite recent problems, Worldwide Luxury Markets Monitor Spring 2013 Update, p. 8.
Japan is Asia’s, Worldwide Luxury Markets Monitor Spring 2013 Update, pp. 9 & 11.
P. 27
This Ming vase, BBC News, “Chinese Ming vase smashes auction record in Hong Kong”, BBC News website, October 5, 2011, www.bbc.co.uk/news/world-asia-pacific-15180781.
P. 28
Hans Waldmann, Encyclopædia Britannica website, 2013, www.britannica.com/EBchecked/topic/634438/Hans-Waldmann.
P. 30
Harpsichord, Music for the Harpsichord, Victoria and Albert Museum website, http://www.vam.ac.uk/content/articles/m/music-for-the-harpsichord/.
P. 31
Thierry Hermès, Hermès website, history, http://lesailes.hermes.com/us/en/.
P. 32
Patek Philippe, Patek Philippe website, http://www.patek.com.
P. 33
This Bentley, “Birkin Blower”, “1929 Blower Bentley – Auto Shows” Road & Track website, John Lamm, April 29, 2011, www.roadandtrack.com/car-shows/art-of-the-automobile/1929-blower-bentley.
P. 34
Bernard Arnault, LVMH website, executive committee, www.lvmh.com investor-relations/lvmh-at-a-glance/executive-committee/bernard-arnault.
CHAPTER TWO
P. 45
However, only small, “2. Kunden- und Produktstrategien” (in German), Philip Beil, Martin C. Wittig, Roland Berger/Uni St. Gallen Luxusmarketing Wintersemester 2012/2013.
P. 46
We are also seeing, “2011 – Der deutsche Luxusmarkt wächst Rasant” (in German), Roland Berger Strategy Consultants, Meisterkreis – Deutsches Forum für Luxus, market study, April 12, 2012, www.rolandberger.com/media/pdf/Roland_Berger_Luxusstudie_D_20120416.pdf.
P. 52
Most buyers of luxury, “Luxury Goods in the US”, Euromonitor Country Report, website summary, January 2013, www.euromonitor.com/luxury-goods-in-the-us/report.
Among the affluent, Richistan, Robert Frank, Three Rivers Press, 2007, p. 124.
P. 53
The demand for, 2012 Luxury Goods Worldwide Market Study (11th Edition), p. 36.
Another specific, 2013 Luxury Goods Worldwide Market Study (12th Edition), p. 29.
Russians are the world’s, “2012 was outstanding year for Global Blue Tax Free Shopping”, Global Blue website, 2012, http://business.globalblue.com/news-archive/2012-was-outstanding-year-for-global-blue-tax-free-shopping/.
P. 53 & 54
A new generation, Russian Millionaires: A New Generation, Dr Natalia Tikhonova, Ria Novosti, May 26, 2004, http://en.ria.ru/analysis/20040526/39917064.html.
P. 54
Luxury consumers in the Emirates focus, Eyewear in the United Arab Emirates Country Report, Euromonitor International, December 2012, www.euromonitor.com/eyewear-in-the-united-arab-emirates/report.
P. 54
Although an estimated, World Development Indicators India, The World Bank, 2013, http://povertydata.worldbank.org/poverty/country/IND.
Dollar millionaires increased, World Wealth Report 2013, Capgemini and RBC Wealth Management, 2013, p.6, www.capgemini.com/sites/default/files/resource/pdf/wwr_2013_0.pdf.
Only Hong Kong, World Wealth Report 2013, Capgemini and RBC Wealth Management, 2013, p.6, www.capgemini.com/sites/default/files/resource/pdf/wwr_2013_0.pdf.
Still, the luxury, “Big Brand Theories”, Debashish Mukerji, Business Today website, September 1, 2013, http://businesstoday.intoday.in/story/indian-luxury-market-book-authors-share-trends/1/197656.html.
As a result, the sales, 2012 Luxury Goods Worldwide Market Study (11th Edition), p. 16.
And since import taxes, “How Much Customs Duty You Have to Pay for Importing Goods into India”, Amit Agarwal, Digital Inspiration Website, May 30, 2013, http://www.labnol.org/india/custom-import-duties/.
CHAPTER THREE
P. 66
Peng Liyuan is collecting, “Peng Liyuan: the ‘Kate Middleton’ effect of China’s new first lady”, Malcolm Moore, Daily Telegraph website, Malcolm Moore, March 24, 2013, www.telegraph.co.uk/news/worldnews/asia/china/9951016/Peng-Liyuan-the-Kate-Middleton-effect-of-Chinas-new-first-lady.html.
P. 67
The ascension of China, “Hermès tests European appetite for its young Chinese brand”, Astrid Wendlandt, Pascale Denis, Reuters, September 11, 2013, www.reuters.com/article/2013/09/11/us-hermes-shangxia-idUSBRE98A11X20130911.
In 2012, the Chinese, 2012 Luxury Goods Worldwide Market Study (11th Edition), p. 2.
Wealthy Chinese from, Worldwide Luxury Goods Monitor Spring Update, 2013, p. 11.
The country is only, World Population Data Sheet 2012, Population Reference Bureau, Washington DC, www.prb.org/Publications/Datasheets/2012/worldpopulation-data-sheet/data-sheet.aspx.
&
“China produces fewer millionaires as economy slows”, Agence France-Presse in Shanghai, South China Morning Post website, August 15, 2013, www.scmp.com/news/china/article/1296886/china-produces-fewer-millionaireseconomy-slows.
The brand, Shang Xia, Shang Xia website, www.shang-xia.com/en/artistic-director.
“I believe that…”, Taken from the interview conducted with Jiang Qiong Er.
P. 68
In 2005, Japan, Roland Berger Strategy Consultants Vorlesung, Luxury Marketing.
Just seven years, Roland Berger Strategy Consultants Vorlesung, Luxury Marketing.
Although China lags Germany, Credit Suisse Global Wealth Report 2012, Giles Keating, Michael O’Sullivan, Anthony Shorrocks, James B. Davies, Rodrigo Lluberas, Antonios Koutsoukis, Credit Suisse, October 2012, p. 21.
The Chinese are transitioning, 2013 Luxury Goods Worldwide Market Study (12th Edition), pp. 18 & 31
P. 69
We discovered that, Roland Berger Strategy Consultants Vorlesung, Luxury Marketing, slide 29.
We also found, Roland Berger Strategy Consultants Vorlesung, Luxury Marketing Asia, slide 29.
And, above them, Roland Berger Strategy Consultants Vorlesung, Luxury Marketing Asia, slide 29.
“What they’re going…” , “A Creator Of Hulu Is Teaming Up With Yahoo’s Ex-CEO To Take On The China Market”, Owen Thomas, Business Insider website, July 18, 2012, www.businessinsider.com/brian-buchwald-terry-semel-bomoda-2012-7.
Chinese consumers prefer, “Understanding social media in China”, Cindy Chiu, Chris Ip, Ari Silverman, McKinsey Quarterly, April 2012.
The top three, The World luxury Index™ China 2013: The Most Sought-After Luxury Brands, Digital Luxury Group, Luxury Society, June 27, 2013, www.digital-luxury.com/#!/2013/06/the-world-luxury-index-china-2013-the-most-sought-after-luxury-brands/.
Initial purchases of a specific brand, 2013 Luxury Goods Worldwide Market Study (12th Edition), p. 17.
P. 69 & 71
Heavyweights such as, Hermès website: http://stores.hermes.com/Asia/China/Beijing/Hermes-China-World. Gucci website: www.gucci.com/cn-en/storelocator.
P. 70
Infographic: 2013 Luxury Goods Worldwide Market Study (12th Edition), pp. 9 & 11.
P. 71
When looking at China, “Luxury brands still reaping big rewards in China”, Ernest Kao, South China Morning Post website, February 18, 2013, www.scmp.com/news/china/article/1153131/luxury-brands-still-reaping-big-margins-china-market.
&
“China Rethinks Luxe Tariff Proposal to Reduce Import Duties on High-End Goods Faces Political Hurdles”, Laurie Burkitt, Wall Street Journal website, June 29, 2011, http://online.wsj.com/news/articles/SB10001424052702303627104576413400660267500.
Although the government, “Exporters Ready to Milk Chinese Tariff Cuts”, Scott Murdoch, The Australian website, December 20, 2012, www.theaustralian.com.au/business/exporters-ready-to-milk-chinese-tariff-cuts/story-e6frg8zx-1226540704397#.
Only a small, “Luxury Without Borders: China’s New Class of Shoppers Take on the World”, Yuval Atsmon, Diane Ducarme, Max Magni, Cathy Wu, McKinsey Consumer Survey, December 4, 2012, Exhibit 4: p. 21.
However, about half, “Luxury Without Borders: China’s New Class of Shoppers Take on the World”, McKinsey Consumer Survey, p. 21.
Although technically the Chinese, 2013 Luxury Goods Worldwide Market Study (12th Edition), pp. 18 & 20.
P. 72
Some analysts believe, “Mainland Chinese tourists help push up sales at Prada”, Anita Lam, South China Morning Post website, Feb. 20, 2013, www.scmp.com/business/companies/article/1154253/mainland-chinese-tourists-help-push-sales-prada.
That buying, “Mainland Chinese tourists help push up sales at Prada”, Anita Lam, South China Morning Post website, February 20, 2013, www.scmp.com/business/companies/article/1154253/mainland-chinese-tourists-help-push-sales-prada.
Places such as Singapore, “Korean Luxury Retailers See Surge In Chinese Tourist Spending”, Jing Daily, Jing Daily website, August 24, 2012, www.jingdaily.com/korean-luxury-retailers-see-surge-in-chinese-tourist-spending/20407/.
The intrusion of, “With Psy and currency swaps, South Korea grabs global influence”, Se Young Lee, Christine Kim, Reuters website, October 21, 2013, www.reuters.com/article/2013/10/21/us-korea-economy-diplomacy-idUSBRE99K11U20131021.
&
“South Korea eases visa rules to attract more Chinese tourists”, Audrey Yoo, South China Morning Post website, August 12, 2013, www.scmp.com/news/china-insider/article/1296120/south-korea-eases-visa-rules-attract-more-chinese-tourists.
In late 2012, “PPR Aims to Buy More Chinese Brands After Acquiring Qeelin”, Andrew Roberts, Vinicy Chan, Bloomberg.com, December 10, 2012, www.bloomberg.com/news/2012-12-09/ppr-acquires-chinese-jeweler-qeelin-for-undisclosed-price.html.
It did not say, “PPR Aims to Buy More Chinese Brands After Acquiring Qeelin”, Andrew Roberts, Vinicy Chan, Bloomberg.com, December 10, 2012.
Its jewellery, “PPR Aims to Buy More Chinese Brands After Acquiring Qeelin”, Andrew Roberts, Vinicy Chan, Bloomberg.com, December 10, 2012.
After a leadership, “China gift crackdown hits watches, booze but foreign brands hold on”, Adam Jourdan, Reuters website, January 15, 2013, www.reuters.com/article/2013/01/15/china-luxury-gifts-idUSL4N0AK2B820130115.
P. 73
infographic: 2012 Luxury Goods Worldwide Market Study (11th Edition), p. 28.
P. 72 & 74
While the anti-corruption, “Gift-Giving Crackdown Hits China Luxury Retailers”, Katie Holliday, CNBC website, February 8, 2013, www.cnbc.com/id/100445071.
P. 74
Officials have said, “Gift-Giving Crackdown Hits China Luxury Retailers”, Katie Holliday, CNBC website, February 8, 2013, www.cnbc.com/id/100445071.
The ads, it said, “China bans ads for pricey gifts in anti-corruption push”, Robert Birsel, Reuters website, February 6, 2013, http://uk.reuters.comarticle/2013/02/06/uk-china-tv-corruption-idUKBRE91505620130206.
It began blossoming, “Japan’s luxury shoppers move on”, Brian S. Salsberg, McKinsey & Company, August 2009, www.mckinsey.com/insights/consumer_and_retail/japans_luxury_shoppers_move_on.
Currently the world’s third-largest, “Consumer in 2050 – The rise of the EM middle class”, HSBC Global Research, Karen Ward, Frederic Neumann, October 2012, p. 29, www.hsbc.com.vn/1/PA_ES_Content_Mgmt/content/vietnam/abouthsbc/newsroom/attached_files/HSBC_report_Consumer_in_2050_EN.pdf.
Burberry, along; “Japan’s luxury shoppers move on”, Brian S. Salsberg, McKinsey & Company, August 2009.
P. 74 & 75
Japanese customers account, “Deluxe: How Luxury Lost Its Luster”, Dana Thomas, Penguin Press HC, 2007.
&
“The Devil Wears Hermès (He Bought It at the Caesars Palace Mall in Las Vegas)”, Michiko Kakutani, New York Times website, August 21, 2007, www.nytimes.com/2007/08/21/books/21kaku.html.
&
LVMH Interim Financial Report Six-Month Period Ended June 30, 2013, p. 11.
P. 75
Gucci built not just, Gucci website, www.gucci.com/us/worldofgucci/articles/japan-flagship.
Cosmetics company Shiseido, Shiseido website, parlour.shiseido.co.jp/ginza/e/index.html.
Versace abandoned the market, “Versace quits Japan after 30 years”, Michiyo Nakamoto, The Financial Times website, October 7, 2009, www.ft.com/intl/cms/s/0/e5e6a886-b325-11de-ac13-00144feab49a.html#axzz2gZe00O6s.
&
Versace website (list of shops in Japan, 2013), www.versace.com/en/find-a-boutique/Japan.
P. 78
Japan’s modern luxury consumers, 2013 Luxury Goods Worldwide Market Study (12th Edition), October 2013, Altagamma Foundation, Bain & Company, p. 16.
Burberry Black Label and Blue Label, “Burberry Blue Label – Tokyo, Japan”, 2007, Kineda website, www.kineda.com/burberry-blue-label-tokyo-japan/.
&
“Burberry Black Label – Tokyo, Japan”, 2007, Kineda website, www.kineda.com/burberry-black-label-tokyo-japan/.
Arguments can be made, “Lanvin en Bleu Designer Bio”, Styleon.com, http://styledon.com/brands/lanvin-en-bleu#. Lanvin Collection website, www.joix-corp.com/lanvin/.
Outlet malls are a common sight, “Outlet malls another American concept that may not work in Japan”, Philip Brasor, Masako Tsubuku, The Japan Times website, April 16, 2012, http://blog.japantimes.co.jp/yen-for-living/outlet-malls-another-american-concept-that-may-not-work-in-japan/.
Another Asian luxury market we note, Worldwide Luxury Markets Monitor Spring 2013 Update, p. 11.
P. 79
Even tourism is booming, “Foreign Tourists to South Korea Already Number Ten Million This Year”, November 27, 2013, Business Korea website, www.businesskorea.co.kr/article/2293/tourism-korea-foreign-tourists-south-korea-already-number-ten-million-year.
Luxury Hall West, “Where to Shop”, Korea Tourism Organisation website, http://english.visitkorea.or.kr/enu/SH/SH_EN_7_2.jsp?cid=273773.
One reason is, Annual Labour Force Statistics, OECD website, http://stats.oecd.org/Index.aspx?DataSetCode=ANHRS.
&
“Korea’s Luxury Market: Demanding Consumers but Room to Grow”, Aimee Kim and Martine Shin, McKinsey & Company, Consumer and Shopper Insights August 2011, p. 1.
“There is a remarkable…”, “S Korea luxury: beyond the obvious”, Christian Oliver, Financial Times website, September 13, 2011, http://blogs.ft.com/beyond-brics/2011/09/13/luxury-in-s-korea-look-beyond-the-obvious/#axzz2mEbQNHZe.
P. 80
Research into the buying habits, “Luxury Without Borders: China’s New Class of Shoppers Take on the World”, McKinsey Consumer Survey, p.27.
Thecorner.cn, Yoox Group, thecorner.com, www.yooxgroup.com/en/thecorner.asp.
P. 81
It was only in 2010, “Emporio Armani Launches Online Store in China”, Luisa Zargani, WWD, November, 25 2010, www.wwd.com/retail-news/designer-luxury/emporio-armani-launches-online-store-in-china-3390940.
But since then, “Luxury Without Borders: China’s New Class of Shoppers Take on the World”, McKinsey Consumer Survey, p.27.
&
2013 Luxury Goods Worldwide Market Study (12th Edition), October 2013, p. 18.
&
2012 Luxury Goods Worldwide Market Study (11th Edition), October 2012, p. 17.
In February 2013, “China’s 360Buy picks up $400m Series D funding led by Twitter investor Alwaleed bin Talal”, Josh Ong, The Next Web website, February 18, 2013, http://thenextweb.com/asia/2013/02/18/chinas-360buy-picks-up-400m-investment-led-by-saudi-prince-alwaleed-bin-talal/.
Because here is another number, “Chinese e-luxury market to grow to RMB 45.3 billion by 2015”, Noor Fathima Warsia Digital Market Asia, June 28, 2013, www.digitalmarket.asia/2013/06/chinese-e-luxury-market-to-grow-to-rmb-45-3-bln-by-2015/.
Social media, “The Importance of Social Media in China”, Simon O’Connell, Global Blue website, 2012, www.globalblue.com/corporate/news/the-importance-of-social-media-in-china/.
The country often, “Want To Capitalize On China? You Better Have Good Guanxi”, Languatica (Christopher Warren-Gash), Forbes website, March 15, 2012, www.forbes.com/sites/languatica/2012/03/15/want-to-capitalize-on-china-you-better-have-good-guanxi/.
RenRen appeals to those in their twenties, while Sina Weibo reaches people firmly in their careers, “Sina Weibo”, Gady Epstein, Forbes website, March 3, 2011, www.forbes.com/global/2011/0314/features-charles-chao-twitter-fanfou-china-sina-weibo.html.
CHAPTER FOUR
P. 90
Patrick-Louis Vuitton, “Patrick Louis Vuitton im WOMAN-Interview” (in German), Woman, Clara Bilek, November 26, 2012, www.woman.at/a/patrick-louis-vuitton-woman-interview-347232.
P. 91
“There will always…”, “Die Ära des Jetset ist vorbei” (in German), Thomas Bärnthaler, Süddeutsche Zeitung Magazin, Heft 16 2013, http://sz-magazin.sueddeutsche.de/texte/anzeigen/39827.
“But business travellers…”, “Die Ära des Jetset ist vorbei”, Thomas Bärnthaler.
“Among the customers…”, “Die Ära des Jetset ist vorbei”, Thomas Bärnthaler.
Vuitton receives, “Patrick Louis Vuitton im WOMAN-Interview”, Clara Bilek.
Men like, “John Thain’s $87,000 Rug”, Charlie Gasparino, The Daily Beast, January 22, 2009, www.thedailybeast.com/articles/2009/01/22/john-thains-87000-rug.html.
P. 91 & 92
Or the executives of Citigroup, “Citi Reverses Course on $50 Million Jet”, Cyrus Sanati, Dealbook/New York Times, January 27, 2009, http://dealbook.nytimes.com/2009/01/27/citi-reverses-course-on-50-million-jet/?_r=0.
P. 92
This habit of, The Theory of the Leisure Class: An Economic Study of Institutions, Thorstein Veblen, New York, The Macmillan Company, 1915 edition, p. 68.
Veblen wrote, The Theory of the Leisure Class: An Economic Study of Institutions, Thorstein Veblen, p. 103.
According to Veblen, The Theory of the Leisure Class: An Economic Study of Institutions, Thorstein Veblen, p. 103.
P. 93
In his 2000 book, Bobos in Paradise, Bobos in Paradise: The New Upper Class and How They Got There, David Brooks, Simon and Schuster, 2000.
Brooks writes, Bobos in Paradise: The New Upper Class and How They Got There, David Brooks, p. 84.
Furthermore, “The members . . . ”, Bobos in Paradise: The New Upper Class and How They Got There, David Brooks, p. 85.
P. 94
Of those questioned, Roland Berger Vorlesung Luxusmarketing (in German), 2012/2013, September 17, 2012, University St. Gallen, Martin C. Wittig, p. 7.
Yet 87 percent, Roland Berger Vorlesung Luxusmarketing, 2012/2013, p. 7.
The famous Hermès scarf, “Portrait of the Artist as a Postman”, Texas Monthly, Jason Sheeler, October 2012, www.texasmonthly.com/story/portrait-artist-postman. Some of the most popular, “Portrait of the Artist as a Postman”, Jason Sheeler.
P. 94 & 95
Kermit Oliver, “Portrait of the Artist as a Postman”, Jason Sheeler.
P. 95
Women like Jackie Onassis, “Portrait of the Artist as a Postman”, Jason Sheeler.
Under the banner, Manufactum website, www.manufactum.com/home.html.
At Manufactum, Manufactum website, http://www.manufactum.de.
Or the Danish, Manufactum website, http://www.manufactum.de.
Manufactum also has reeditioned, Manufactum website, http://www.manufactum.de.
Anderson & Sheppard, Anderson & Sheppard website, www.anderson-sheppard.co.uk.
P. 95 & 97
“You never actually own…”, Patek Phillipe website, 2013, www.patek.com/contents/default/en/advertising2013.html.
P. 97
In another ad, Patek Phillipe website, “Meeting Up”, 2013, www.patek.com/contents/default/en/advertising2013.html.
In 2012, two-thirds, “Luxury Without Borders: China’s New Class of Shoppers Take on the World”, p. 25.
In 2010, “Luxury Without Borders: China’s New Class of Shoppers Take on the World”, p. 25 .
Similarly, more than one-half, “Luxury Without Borders: China’s New Class of Shoppers Take on the World”, p. 24 .
This is now equal to, “Luxury Without Borders: China’s New Class of Shoppers Take on the World”, p. 24.
P. 98
Infographic: World Bank.
As an expert of, Mary Egan, quoted in: “The Luxury Market: Trying to Hit a Moving Target”, Wharton, March 30, 2005, http://knowledge.wharton.upenn.edu/article/the-luxury-market-trying-to-hit-a-moving-target/.
P. 99
Limited editions, “Dries Van Noten Will Let You Design Your Own Dress”, Susannah Edelbaum, Under Retail Trends, The High Low, July 14, 2011, http://thehighlow.com/2011/07/dries-van-noten-will-let-you-design-your-own-dress/.
&
“Montblanc On How To Be A Luxury Brand For Many”, Ariel Adams, Forbes, March 14, 2013, www.forbes.com/sites/arieladams/2013/03/14/montblanc-on-how-to-be-a-luxury-brand-for-many/.
But the person, “The Row’s $39,000 Alligator Backpack Sold Out”, Ellie Krupnick, The Huffington Post, October 3, 2011, www.huffingtonpost.com/2011/10/03/the-row-backpack-sold-out_n_992606.html.
The Row’s backpack, The Row’s $39,000 Alligator Backpack Sold Out”, Ellie Krupnick.
P. 100
But many were surprised, “The fall and rise of Victoria Beckham, fashion designer”, Ellis Cashmere, Staffordshire University blog, October 16, 2013, http://blogs.stafs.ac.uk/elliscashmore/2013/10/16/the-fall-and-rise-of-victoria-beckham-fashion-designer/.
The locations are understated, Victoria Beckham website, www.victoriabeckham.com/store-locator.
Her first London outlet, “Victoria Beckham set to open her own clothing store in London’s Mayfair”, Kirsty McCormack, Daily Express website October 14, 2013, www.express.co.uk/news/showbiz/436681/Victoria-Beckham-set-to-open-her-own-clothing-store-in-London-s-Mayfair.
Beckham said, “Victoria Beckham Launches Mainline Online”, Lauren Milligan, Vogue, September 27, 2013, www.vogue.co.uk/news/2013/09/27/victoria-beckham-mainline-launching-on-Website.
The brand’s success, “The Power List 2013”, BBC Radio 4 website, www.bbc.co.uk/programmes/b007qlvb/features/power-list-100.
CHAPTER FIVE
P. 110
The Internet changed everything, Taken from the video series “Pardon My French”, episode “Meeting Dries Van Noten”, Garance Doré, April 4, 2013, www.garancedore.fr/en/2013/04/04/pardon-my-french-dries-van-noten/.
P. 111
Dries Van Noten’s open-mindedness, The Fashion Trail – Alma Mater of the Antwerp Six Celebrates, Eugene Rabkin, The Business of Fashion, September 9, 2013, www.businessoffashion.com/2013/09/antwerp-royal-academy-ann-demeulemeester-dries-van-noten-dirk-bikkimbergs-walter-van-beirendonck.html.
Global online sales of luxury goods, 2012 Luxury Goods Worldwide Market Study (11th Edition), p. 10.
P. 112
Generation X and Y shoppers, “Meet The Millennial 1%: Young, Rich, And Redefining Luxury”, Forbes website, Larissa Faw, February 10, 2012, www.forbes.com/sites/larissafaw/2012/10/02/meet-the-millennial-1-young-rich-and-redefining-luxury/.
Research indicates that they are, “Meet The Millennial 1%: Young, Rich, And Redefining Luxury”, Larissa Faw.
Research among affluent consumers, “Introducing Putting the Luxe Back in Luxury”, (Pamela N. Danziger, Putting the Luxe Back in Luxury, 2011), Unity Marketing Online, December 14, 2012, www.unitymarketingonline.com/cms/Home/Luxury_Press_Releases/12-14-2012_AffluentsOnline_Intro.php.
Interestingly, nearly half, “Introducing Putting the Luxe Back in Luxury”, (Pamela N. Danziger, Putting the Luxe Back in Luxury), Unity Marketing Online.
Some 2.4 billion PCs, laptops, Gartner Market Research, April 2013, www.gartner.com/newsroom/id/2408515.
P. 113:
Vacheron Constantin, Vacheron Constantin, The Hour Lounge website, www.thehourlounge.com/index.php?module=Thread&action=listAll.
Research suggests that wealthy shoppers, “Luxus im Netz”, TextilWirtschaft, Sabine Spieler, Ausgabe 14, April 7, 2011, www.textilwirtschaft.de.
Another study found, “72pc affluent consumers have no spending limit in apps: study”, by Rachel Lamb, Luxury Daily website, April 25, 2012, www.luxurydaily.com/affluent-consumers-favor-brands-with-apps-study/.
P. 114 :
Jaeger-LeCoultre, Jaeger-LeCoultre website: News, November 25, 2010, www.jaeger-lecoultre.com/WW/en/content/the-jaeger-lecoultre-iphone-application-rewarded.html.
P. 115 :
Girard-Perregaux, “Girard-Perregaux Releases iPhone and iPad App”, Mike Disher WatchTime.com, November 16, 2010, www.watchtime.com/wristwatch-industry-news/technology/girard-perregaux-releases-iphone-and-ipad-app/#.
Linde Werdelin, Linde Werdelin website, “Another New Year, Another New Season”, posted on January 21, 2010, www.lindewerdelin.com/thelab/another-new-year-another-new-season.
P. 116:
Net-A-Porter, “Natalie Massenet sells Net-a-Porter stake to Richemont for £50m”, Alexandra Topping, The Guardian website, April 1, 2010, www.theguardian.com/business/2010/apr/01/net-porter-massenet-richemont.
Net-A-Porter’s unrivaled selection, Net-A-Porter website, www.net-a-porter.com/intl/home.nap?channel=INTL&country=DE.
The basics of Net-A-Porter’s service, Net-A-Porter website, www.net-a-porter.com/intl/home.nap?channel=INTL&country=DE.
There is a stylist on hand, “Personal Shopping Kicked Up a Notch”, Katherine Rosman, The Wall Street Journal, December 3, 2013, http://online.wsj.com/news/articles/SB10001424052702304854804579236223551507130.
From the start, Net-A-Porter, “Net-a-Porter in campaign tie-up with Stella McCartney”, Jenni Baker, M&M Global website, September 19, 2012, www.mandmglobal.com/news/19-09-12/net-a-porter-in-campaign-tie-up-with-stella-m.aspx.
&
“McQ Alexander McQueen Exclusive to Net-a-Porter”, Reem and Natalya Kanj, Five Five Fabulous blog, May 17, 2012, www.fivefivefabulous.com/2012/05/17/mcq-alexander-mcqueen-exclusive-to-net-a-porter/.
The site gets around 6 million, “Net-a-Porter Names Magazine”, Julia Neel, Women’s Wear Daily, September 5, 2013, www.wwd.com/media-news/print/net-a-porter-names-magazine-7115095.
P. 117:
The expenditure on “off-price”, Luxury Goods Worldwide Market Study 2011 (10th Edition), October 2011, Altagamma Foundation, Bain & Company, p. 11.
Some Balmain jeans sell out, Author’s personal observation.
Multi-brand online shops such as Germany’s, “Luxus im Netz”, TextilWirtschaft, Sabine Spieler, www.textilwirtschaft.de.
The e-commerce site was launched, “About Us”, Moda Operandi website, www.modaoperandi.com.
After only its first year, “Fashion Web Start-Up Raises $36 Million”, Evelyn M. Rusli, Dealbook/ New York Times website, June 8, 2012, http://dealbook.nytimes.com/2012/06/08/fashion-web-start-up-raises-36-million/?_r=0.
P. 118
Under the guidance of, “Burberry’s Angela Ahrendts: High tech’s fashion model”, Beth Kowitt, Fortune, CNN Money website, June 5, 2012, http://tech.fortune.cnn.com/2012/06/05/burberry-angela-ahrendts/.
Burberry was founded, Burberry website, “Heritage”, http://uk.burberry.com/heritage/#/heritage/heritage-1800-1.
When Ahrendts took over in 2006, “Burberry’s Angela Ahrendts: High tech’s fashion model”, Beth Kowitt.
To supplement the new direction, “Burberry’s Angela Ahrendts: High tech’s fashion model”, Beth Kowitt.
It was one of the first, “Burberry launches commerce-enabled iPad application”, Luxury Daily, Kaitlyn Bonneville, September 15, 2010, www.luxurydaily.com/burberry-streams-fashion-week-live-enables-ecommerce-via-ipad-app/.
Starting with its autumn 2010, “Fall 2010 Ready-To-wear Burberry Prorsum”, Sarah Mower, Style.com/, February 22, 2010, www.style.com/fashionshows/review/F2010RTW-BURBERRY.
Customers were also encouraged, “Burberry’s Angela Ahrendts: High tech’s fashion model”, Beth Kowitt.
The site also featured images, Art Of The Trench website, collaborations, http://artofthetrench.com/#.
Burberry’s new business strategy, “Burberry Opens an Innovative London Flagship”, Tina Gaudoin, Architectural Digest, December 2012 issue, www.architecturaldigest.com/shop/2012-12/burberry-london-flagship-store-regent-street-article.
Salespeople carry iPads, “Burberry Opens an Innovative London Flagship”, Tina Gaudoin.
Customers can also order items, “Burberry Opens an Innovative London Flagship”, Tina Gaudoin.
P. 118 & 121:
Barbara Rybka, who spent, “Would You Buy Gucci Off Your Smartphone?”, Kelsey Campbell-Dollaghan, Fast Company website, March 8, 2013, www.fastcodesign.com/1672019/would-you-buy-gucci-off-your-smartphone.
P. 121
Half of Gucci.com’s traffic, “Would You Buy Gucci Off Your Smartphone?”, Kelsey Campbell-Dollaghan.
After the launch of a new mobile site in early 2013, Gucci’s shoppers have proven her right.
Their mobile conversion rates have increased by 70 percent, and mobile revenue has quadrupled.
Says Mark Lee, former CEO of Gucci, Erste Deutsche High End Fashion Studie (in German), Roland Berger Strategy Consultants, 2008, p. 96.
In fact, more than one-quarter, 2013 Digital Influence Report, Technorati Media, 2013, slide 16, http://de.slideshare.net/truthdefender/technorati-2013-digital-influence-report.
That number is even higher in China, where online shoppers put their trust in blogs, “Luxury Without Borders: China’s New Class of Shoppers Take on the World”, McKinsey & Company, p. 28.
Promoting a brand through personality, OscarPRGirl, http://oscarprgirl.tumblr.com.
Under the moniker OscarPRGirl, “Behind the Tweets: Learning from the Best of the Fashion Twitterati”, Imran Amed, The Business of Fashion, January 12, 2011, www.businessoffashion.com/2011/01/bof-exclusive-behind-the-tweets-learning-from-the-best-of-the-fashion-twitterati.html.
P. 121 & 125
She quickly accumulated a six-figure, OscarPRGirl, Twitter, https://twitter.com/OscarPRGirl.
P. 125
It was launched by Christopher Parr, “Luxury Marketing and Social Media”, Alison Rebecca, Pursuitist website, http://pursuitist.com/luxury-marketing-and-social-media/.
“There is a shortage of online…”, “Luxury Marketing and Social Media”, Alison Rebecca.
“Plenty of cold bling sites…”, “Luxury Marketing and Social Media”, Alison Rebecca.
“That’s the void,…”, “Luxury Marketing and Social Media”, Alison Rebecca.
Followers of the website get, Pursuitist website, http://pursuitist.com.
CHAPTER SIX
P. 136
“Smaller streets boast…” , “Luxury’s New Destination: Neighborhood Streets Beckon Retailers And Investors”, Laura Pomerantz, Forbes, December 4, 2012, www.forbes.com/sites/laurapomerantz/2012/12/04/luxurys-new-destination-neighborhood-streets-beckon-retailers-and-investors/.
“The stores have more…” , “Luxury’s New Destination: Neighborhood Streets Beckon Retailers And Investors”, Laura Pomerantz.
Tom Ford’s second Paris store, “Second Parisian store for Tom Ford”, Di Marta Casadei, Vogue Italia website, December 19, 2012, http://www.vogue.it/en/trends/shop-in-the-shops/2012/12/tom-ford-opens-in-paris.
Luxury-store architect Peter Marino, “Fashion’s shadow art world”, The Financial Times, Vanessa Friedman, January 25, 2013, http://blogs.ft.com/material-world/2013/01/25/fashions-shadow-art-world/?.
P. 137
Says Piaget CEO Philippe Leopold-Metzger, “Piaget Sees China Sales Slowing as Stronger Yuan Boosts Travel”, Bloomberg News, April 28, 2013, http://www.bloomberg.com/news/2013-04-28/piaget-sees-china-sales-slowing-as-stronger-yuan-boosts-travel.html.
Above its Bond Street store, “Louis Vuitton New Bond Street Maison”, Ilvoelv.com, May 2010, www.ilvoelv.com/2010/05/louis-vuitton-new-bond-street-maison.html.
The concept of a private shopping apartment, “Louis Vuitton Elevates Exclusivity for Top Customers”, Red Luxury, Red Luxury website, November 28, 2011, http://red-luxury.com/brands-retail/louis-vuitton-elevates-exclusivity-for-top-customers.
Although the exclusive spaces, “Louis Vuitton Elevates Exclusivity for Top Customers”, Red Luxury.
P. 138
Infographic: Colliers Global Retail Highlights Report 2013, www.colliers.com/en-gb/uk/insights/property-news/2013/1008-global-retail-highlights-report-2013.
P. 139
Vuitton has perfected, Louis Vuitton website, store locator, www.louisvuitton.eu/front/#/eng_E1/Stores/Store-Locator/Point-of-sale/Louis-Vuitton-Singapore-Marina-Bay.
P. 142
A number of brands, “Luxury stores pop up in hotels for inauguration”, Hadley Malcolm, USA Today, January 17, 2013, http://www.usatoday.com/story/money/business/2013/01/17/inauguration-pop-up-stores-hotels/1839787/.
Consider the The Mall at Short Hills, “Luxury Shopping Malls Thriving: Taubman Sees Rising Sales, While Kmart, Sears Cut Back”, Alice Hines, Huffington Post, February 13, 2012, www.huffingtonpost.com/2012/02/13/luxury-shopping-malls-taubman_n_1272882.html.
There is also the Beverly Center, “Luxury Shopping Malls Thriving: Taubman Sees Rising Sales, While Kmart, Sears Cut Back”, Alice Hines.
P. 142 & 143
Hermès itself only recently opened, “Luxury Shopping Malls Thriving: Taubman Sees Rising Sales, While Kmart, Sears Cut Back”, Alice Hines.
&
Short Hills Mall website, store directory, www.shopshorthills.com/directory.
P. 143
“High-quality regional malls…”, “Luxury Shopping Malls Thriving: Taubman Sees Rising Sales, While Kmart, Sears Cut Back”, Alice Hines.
P. 144
“Location-based services must be…”, PSFK Future of Retail Report 2011, summary slide 31, PSFK, July 31, 2011, http://de.slideshare.net/PSFK/psfk-future-of-retail-report-2011-preview.
Statistics show that 67 per cent; “Why are fitting rooms so awful”, Elizabeth Holmes, Ray A. Smith, Wall Street Journal website, April 6, 2011, http://online.wsj.com/news/articles/SB10001424052748703806304576243184005228532.
Restaurants are trying out flat-screen tables, E-Table website, E-Table™, www.e-table-interactive.com/benefits/benefits-overview.html.
P. 145
It must be noted that the future of tax-free; “Online sales tax bill moving ahead in U.S. House”, Reuters, Reuters website, September 12, 2013, www.reuters.com/article/2013/09/12/usa-tax-online-idUSL2N0H820Q20130912.
&
“Foreign tax collectors threaten to ensnare internet sellers with “virtual” nexus”, Alistair M. Nevius, J.D., CGMA Magazine website, September 25, 2013, www.cgma.org/Magazine/News/Pages/20138804.aspx.
Certainly, the rapid growth of online, “Online retail sales continue to soar”, StockMarketWire.com, Stock Market Wire website, October 8, 2013, www.stockmarketwire.com/article/4683290/Online-retail-sales-continue-to-soar.html.
“As the Internet creates…”, “Temples Of Luxury: How Premium Brands are Using Brick and Mortar to Maintain Exclusivity”, Laura Pomerantz, Forbes website, June 18, 2012, www.forbes.com/sites/laurapomerantz/2012/06/18/temples-of-luxury-how-premium-brands-are-using-brick-and-mortar-to-maintain-exclusivity/.
“Bricks-and-mortar has become…”, “Temples Of Luxury: How Premium Brands are Using Brick and Mortar to Maintain Exclusivity”, Laura Pomerantz.
P. 146
The accent on the “e”, “On The Wings Of Céline”, Suleman Anaya, The Business of Fashion, March 27, 2013, www.businessoffashion.com/2013/03/on-the-wings-of-celine.html.
The brand, acquired by LVMH, “Phoebe Philo and Her Disciples”, Benjamin Seidler, New York Times website, March 1, 2012, www.nytimes.com/2012/03/02/fashion/02iht-rphoebe02.html?adxnnl=1&pagewanted=all&adxnnlx=1386337389-glKU3JVaHraoH/cK9CCHUA.
Philo had been pursued , “On The Wings Of Céline”, Suleman Anaya.
Philo, previously successful as, “On The Wings Of Fashion”, Suleman Anaya.
Next, LVMH shut down 20 of the 100, “LVMH Wipes Céline Slate Clean, Opening Way for ‘Phoebe Effect’”, Rachel Dodes, Christina Passariello, March 9, 2010, http://online.wsj.com/news/articles/SB10001424052748703954904575110010639056770.
Furthermore, the company pulled, “LVMH Wipes Céline Slate Clean, Opening Way for ‘Phoebe Effect’”, Rachel Dodes, Christina Passariello.
Her sleek, simple and refined aesthetic, “Phoebe Philo and Her Disciples”, Benjamin Seidler.
Philo introduced recognisable designs, “On The Wings Of Fashion”, Suleman Anaya.
“I felt it was necessary…”, “LVMH Wipes Céline Slate Clean, Opening Way for ‘Phoebe Effect’”, Rachel Dodes, Christina Passariello.
“Now that we are establishing…” “LVMH Wipes Céline Slate Clean, Opening Way for ‘Phoebe Effect’”, Rachel Dodes, Christina Passariello.
The efforts to recreate Céline’s image, “LVMH Wipes Céline Slate Clean, Opening Way for ‘Phoebe Effect’”, Rachel Dodes, Christina Passariello.
Trousers for €1,000, “LVMH Wipes Céline Slate Clean, Opening Way for ‘Phoebe Effect’”, Opening Way for ‘Phoebe Effect’ “, Rachel Dodes, Christina Passariello.
P. 147:
This combination enamoured shoppers to the brand, even as the company decided to forego branching out into the lucrative e-commerce sector, “On The Wings Of Céline”, Suleman Anaya.
In fact, since Philo arrived, “On The Wings Of Céline”, Suleman Anaya.
Following the opening of a Céline flagship, “On The Wings Of Céline”, Suleman Anaya.
While LVMH does not reveal, “On The Wings Of Céline”, Suleman Anaya.
Confirming his decision to hire her, “On The Wings Of Céline”, Suleman Anaya.
CHAPTER SEVEN
P. 156
In the desert of New Mexico, Virgin Galactic website, www.virgingalactic.com.
For $250,000: Virgin Galactic website, vehicles, www.virgingalactic.com/overview/spaceships/.
The extravagant suborbital flight, Virgin Galactic website, http://www.virgingalactic.com.
P. 157:
According to one study, about half, “Well-Heeled Shoppers Speeding Up Shift from Products to Experiences in the Global Luxury Market”, press release, Boston Consulting Group, June 5, 2012, www.bcg.com/media/PressReleaseDetails.aspx?id=tcm:12-107201.
And that spending is growing, “Well-Heeled Shoppers Speeding Up Shift from Products to Experiences in the Global Luxury Market”, press release, Boston Consulting Group.
The future of luxury marketing, “Climbing Mount Everest is Work for Supermen”, New York Times, March 18, 1923, http://select.nytimes.com/gst/abstract.html?res=FA0717F83D5416738DDDA10994DB405B838EF1D3.
P. 158:
Infographic: The Peninsula Hotels website, www.peninsula.com.
Rolls-Royce fleet, www.peninsula.com/moments/en/Hong_Kong/short_films.html.
Peninsula Signal 8 yacht, “The Peninsula Hotels Takes to the Ocean Waves with ‘Peninsula Signal 8’ Racing Yacht”, Hospitality & Tourism website, The Peninsula Hotels, September 1, 2012, www.hospitalityandtourismdaily.com/news/asia-pacific/the-peninsula-hotels-takes-to-the-ocean-waves-with-peninsula-signal-8-racing-yacht.php.
F. Bigler: Peninsula Hotels website, hotel executives, www.peninsula.com/New_York/en/About_Us/Hotel_Executives/default.aspx?p=1.
P. 159 :
The Peninsula Hotel chain, The Penninsula Hotels website, Penninsula Hotels press release, http://news.peninsula.com/EN/the-peninsula-hotels-takes-to-the-ocean-waves--with-peninsula-signal-8-racing-yacht/s/44af4d2b-f1d0-4c50-9be8-131a204efdaa.
For instance, Coldwell Banker Previews International, “How Agents Market And Sell Multi-Million Dollar Homes”, Zillow, contributor, Forbes website, June 28, 2013, www.forbes.com/sites/zillow/2013/06/28/how-agents-market-and-sell-multi-million-dollar-homes/.
Bugatti, for example, www.bugatti.com/en.
Travel on every level, Visa Global Travel Intentions Study 2013, Visa, pp. 5 & 18.
That discrepancy is likely to, Visa Global Travel Intentions Study 2013, Visa, p. 5 & 18.
Those on a budget prefer booking online, Visa Global Travel Intentions Study 2013, Visa, p. 13 & 18.
P. 160:
National Geographic also taps its experts, National Geographic Expeditions, why travel with us?, www.nationalgeographicexpeditions.com/why.
&
National Geographic Expeditions, sustainable travel, www.nationalgeographicexpeditions.com/why/sustainable-travel.
Como Shambhala resorts play up the eco, Como Hotels and Resorts website, environments & community, www.comohotels.com/environments-community.
“Hotels today must know…”, “Einchecken und wohlfühlen”, Klaus Sendlinger interview, Markus Albers, (translated from the German) Brand Eins, August 2013, p. 119, www.brandeins.de/archiv/2012/nichtstun/einchecken-und-wohlfuehlen.html.
“Our goal is to actually make…”, “Einchecken und wohlfühlen”, Markus Albers.
P. 161:
Infographic: Visa Global Travel Intentions Study 2013, Visa, pp. 5, 18 & 21.
LVMH has kicked off its new ultra-luxury hotel, Cheval Blanc Clourcheval website, www.courchevel.chevalblanc.com/en/travel-diary/history.html.
&
Cheval Blanc Maldives website, http://randheli.chevalblanc.com/en.
The Italian luxury company operates, Bulgari Hotels & Resorts website, Bali, Bulgari Hotels & Resorts Bali, www.bulgarihotels.com/en-us/bali/the-resort/overview.
Bulgari also owns, Bulgari Hotels & Resorts website, http://www.bulgarihotels.com.
P. 162:
“We’ve now got a psychic…”, “Einchecken und wohlfühlen”, Markus Albers.
“Of course, you can only…”, “Einchecken und wohlfühlen”, Markus Albers.
“There are plenty of…”, “Einchecken und wohlfühlen”, Markus Albers.
Companies such as Docastaway, Docastaway website, what do we offer?, www.docastaway.com/pages/whatweoffer.
Four Seasons hotels cater to children, Four Seasons Hotels and Resorts, Maui at Wilea website, www.fourseasons.com/maui/services_and_amenities/family_at_four_seasons/family_travel/.
The Waldorf Astoria in Naples, Waldorf Astoria Naples website, www.waldorfastorianaples.com/Resort-Activities/Kids-Club.
And there are the Atlantis resorts, Atlantis Bahamas website, kids activites, www.atlantis.com/kids/kidactivities.aspx.
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Atlantis Dubai website, things to do, www.atlantisthepalm.com/thingstodo.aspx.
P. 163:
Red Carpet Kids in Manhattan, Red Carpet Kids website, http://redcarpetkidsnyc.com/party.php.
The philosophy behind their parties, Red Carpet Kids website, http://redcarpetkidsnyc.com/party.php.
The content varies – improvisation lessons, Red Carpet Kids website, http://redcarpetkidsnyc.com/party.php.
All come with a customised cake, Red Carpet Kids website, http://redcarpetkidsnyc.com/party.php.
Alfred Dunhill has embraced, Alfred Dunhill London website, the homes, http://www.dunhill.com/the-homes/london/.
The label finds extraordinary, Alfred Dunhill Shanghai website, the homes, www.dunhill.com/the-homes/shanghai/.
P. 163 & 164
The company schedules themed, Alfred Dunhill website, day 8, http://www.dunhill.com/day8/.
P. 164
Several stores such as Merci, Merci website, about Merci, www.merci-merci.com/en/the-company.html.
“There is a marketing goal ultimately,” says Patrizio di Marco, “Gucci CEO claims philanthropy gives meaning to luxury product”, Tricia Carr, Luxury Daily website, June 6, 2013, www.luxurydaily.com/gucci-ceo-philanthropy-gives-meaning-to-luxury-products/.
“Definitely the long-term goal, …”, “Gucci CEO claims philanthropy gives meaning to luxury product”, Tricia Carr.
HON Circle members, Lufthansa Miles and More website, Hon Circle virtual tour, www.miles-and-more-promotion.com/honcircle.com/tour/index.html.
Members get a special luggage tag, Lufthansa Miles and More website, Hon Circle virtual tour.
To qualify, customers must, Lufthansa Miles and More website, Hon Circle virtual tour.
The scheme surrounds members, Lufthansa Miles and More website, Hon Circle virtual tour.
P. 165
“I want to be recognised …”, “Einchecken und wohlfühlen”, Klaus Sendlinger interview, Markus Albers, Brand Eins, p. 118.
“And when I come back, …”, “Einchecken und wohlfühlen”, Markus Albers.
“I do not need …”, “Einchecken und wohlfühlen”, Markus Albers.
“Most people …”, “Einchecken und wohlfühlen”, Markus Albers.
“But if I arrive with my dog …”, “Einchecken und wohlfühlen”, Markus Albers.
American auto enthusiasts, BMW website, European delivery, www.bmwusa.com/Standard/Content/Explore/Experience/EuropeanDelivery/default.aspx?from=/Standard/Content/Explore/ Experience/EuropeanDelivery.aspx&return=/Standard/Content/Explore/Experience/ EuropeanDelivery.aspx.
After ordering a Porsche, Porsche website, European delivery, www.porsche.com/usa/eventsandracing/europeandelivery/.
Porsche is also now building, “Porsche Breaks Ground On New U.S. Headquarters, Includes Test Track”, Kurt Ernst, Motor Authority, November 28, 2012, www.motorauthority.com/news/1080725_porsche-breaks-ground-on-its-new-american-headquarters.
Bugatti does this with its “atelier”, Bugatti website, www.bugatti.com/en/tradition/history/molsheim.html.
P. 168
When Nick Jones opened the first Soho, “Soho House refinances”, James Quinn, The Telegraph website, October 19, 2013, www.telegraph.co.uk/finance/newsbysector/retailandconsumer/leisure/10391169/Soho-House-refinances.html.
There are branches in, Soho House website, houses, www.sohohouse.com/venues/houses.
CHAPTER EIGHT
P. 178
When LVMH announced plans in 2001, “Code of Conduct”, Group Communications Department, LVMH, January 2001, LVMH website, pp. 4 & 11, www.lvmh.com/uploads/assets/Le-groupe/Documents/CodeofConductDEF.pdf.
By signing up for the UN initiative, United Nations website, United Nations Global Compact, www.unglobalcompact.org/aboutthegc/thetenprinciples/.
P. 179
In 2012, PR house Edelman discovered that 63 per cent, Edelman good purpose study 2012 (in German), Edelman, slide 13, www.slideshare.net/EdelmanInsights/zusammenfassung-ergebnisse-der-5-edelman-goodpurpose-studie-2012?smtNoRedir=1s.
That is a steep jump, Edelman good purpose study 2009, Edelman, slide 16, http://de.slideshare.net/EdelmanInsights/2009-goodpurpose-global-findings?from_search=4
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Edelman good purpose study 2010, Edelman, slide 15, www.slideshare.net/edelmanireland/good-purpose2010globalppt-webversion?from_search=5.
And 63 per cent are willing, Edelman good purpose study 2012, Edelman, slide 7.
Nearly half of all people surveyed, Greendex 2012: Consumer Choice and the Environment – A Worldwide Tracking Survey, National Geographic & Global Scan, July 2012, p. 180, http://images.nationalgeographic.com/wpf/media-content/file/NGS_2012_Final_Global_report_Jul20-cb1343059672.pdf.
In 2004, Gucci began, “Gucci announces the launch of worldwide eco-friendly initiative aimed at reducing paper consumption and Co2 emissions”, press release, June 5, 2010, Kering website, www.kering.com/en/press-releases/gucci_announces_the_launch_of_worldwide_eco-friendly_initiative_aimed_at_reducing#sthash.aryXgocU.dpuf.
In 2010, it not only introduced, “Gucci announces the launch of worldwide eco-friendly initiative aimed at reducing paper consumption and Co2 emissions”, Kering press release.
It eliminated plastic, “Gucci announces the launch of worldwide eco-friendly initiative aimed at reducing paper consumption and Co2 emissions”, Kering press release.
It has the Forest Stewardship Council certify, “Gucci announces the launch of worldwide eco-friendly initiative aimed at reducing paper consumption and Co2 emissions”, Kering press release.
Its mannequins are made, “Gucci announces the launch of worldwide eco-friendly initiative aimed at reducing paper consumption and Co2 emissions”, Kering press release.
P. 179 & 180
There are its Green Carpet Challenge handbags, Eco-Age website, Green Carpet Challenge, www.eco-age.com/green-carpet-challenge/.
P. 180
The handbags now, “A New Frontier for Sustainable Style”, Jenny Greenwell, August 6, 2013, Eco-Age website, www.eco-age.com/a-new-frontier-for-sustainble-style/.
The company also has sunglasses, “Gucci biodegradable liquid wood sunglasses”, Andrea Chin, Designboom, www.designboom.com/design/gucci-biodegradable-liquid-wood-sunglasses/.
Then there is its Sustainable Soles, Gucci website, Gucci sustainable soles, www.gucci.com/us/worldofgucci/articles/sustainable-soles-marona-green-ballerinas-california-sneakers.
“We have done a lot…, “Gucci: Sustainable Luxury at its Finest,” Urbantimes.com, Elizabeth Keach, May 21, 2012, http://urbantimes.co/magazine/2012/05/gucci-sustainable-luxury-at-its-fnest/.
In 2009, Gucci parent company Kering (formerly PPR), “Yves Saint Laurent announces its participation in PPR Group’s Home project”, Kering press release, April 2009, www.kering.com/sites/default/files/sites/default/files/press-release/YSL.pdf.
The company financed showings of the film “Home”, “Yves Saint Laurent announces its participation in PPR Group’s Home project”, Kering.
P. 180 & 182
The succesful “vegan” company, Stella McCartney website, sustainability questions and answers, www.stellamccartney.com/experience/en/stellas-world/sustainability/sustainability-questions-and-answers/.
P. 182
But they also admit, Stella McCartney website, company statement, www.stellamccartney.com/experience/en/stellas-world/sustainability/company-statement/.
The demand has also created opportunities, Eco-Age website, Green Carpet Challenge, www.eco-age.com/green-carpet-challenge/.
Loro Piana, the 200-year-old Italian, Loro Piana, who we are, www.loropiana.com/flash.html#/lang:en/our_story.
The company has set up shop in Ulan Bator to monitor its wool production and make sure that it follows ethical animal husbandry rules among tribal herdsmen, Loro Piana, what we do, www.loropiana.com/flash.html#/lang:en/our_story.
P. 183 & 184
Nanai takes the skins left over, Nanai website, product, www.salmo-leather.de/en/produkt/manufakur/.
P. 184
The company uses exclusively organic, Nanai website, product, www.salmo-leather.de/en/produkt/manufakur/.
Nanai takes its name from, Nanai website, manufacture, http://www.salmo-leather.de/en/produkt/manufakur/
Watches were (and are), Patek Philippe website, values, www.patek.com/contents/default/en/values.html.
Porsche is happy to proclaim, “Porsche: every day sporty driving fun”, Porsche press release, Porsche website, May 16, 2012, www.porsche.com/usa/aboutporsche/pressreleases/pag/archive2012/quarter2/?pool=international-de&id=2012-05-16.
P. 184 & 185
“People read something in The New York Times…”, “New Year’s Resolutions”, Lucie Greene, Sphere website, 2013, www.spherelife.com/future-trends/.
P. 185
“They read the wallets…”, “New Year’s Resolutions”, Lucie Greene.
“They think it is all made in China.”, “New Year’s Resolutions”, Lucie Greene.
“It’s in the interest of…”, “New Year’s Resolutions”, Lucie Greene.
“From a business perspective, …”, “Green: The New Color of Luxury”, Grail Research, December 2010, p. 14, www.grailresearch.com/pdf/ContenPodsPdf/2010-Dec-Grail-Research-Green-The-New-Color-of-Luxury.pdf.
“For example, energy conservation…”, Green: The New Color of Luxury”, Grail Research.
“Our business has grown…”, Green: The New Color of Luxury”, Grail Research.
“We are able to achieve…”, Green: The New Color of Luxury”, Grail Research.
Along with the rise of sustainable products, 1.618 Sustainable Luxury website, http://guide.1618-paris.com/home.
One of the most high profile, Tesla Motors website, about, www.teslamotors.com/about.
P. 186 & 187
The International Organisation for Standardisation, ISO website, http://www.iso.org/iso/home.html.
P. 187
ISO has developed the 14000 family of, ISO website, ISO 14000, www.iso.org/iso/home/standards/management-standards/iso14000.htm.
ISO then has other standards under the 14000 heading, ISO website, ISO 14000.
Most companies would help, Forest Stewardship Council website, https://ic.fsc.org/.
Tourism companies, Global Sustainable Tourism Council website, www.gstcouncil.org
&
Sustainable Travel International website, http://sustainabletravel.org.
Restaurants can also look for, Marine Stewardship Council website, www.msc.org/?set_language=en
&
LEED website, www.usgbc.org/leed.
P. 188
Founded in 1997, SAI website, who we are, www.sa-intl.org/index.cfm?fuseaction=Page.ViewPage&pageId=490.
The organisation says, “About SAI”, SAI PDF download, http://sa-intl.org/_data/n_0001/resources/live/SAI_brochure_2012.pdf.
Compliance should be, “About SAI”, SAI PDF download.
P. 189
And he comes with a serious pedigree, Honest By website, Bruno Pieters www.honestby.com/en/page/92/bruno-pieters.html.
The experience affected him so profoundly, Honest By website, Bruno Pieters.
Next to Pieters’ designs, Honest By website, designers, http://www.honestby.com.
Consumers can not only choose among, Honest By website, http://www.honestby.com.
Besides, the company only, Honest By website, about, www.honestby.com/en/page/16/about.html.
It is an all-round concept, Honest By website, about.
CHAPTER NINE
P. 199
“You need to be trustworthy.”, Interview with Milton Pedraza, Markus Albers.
“You need to be caring.”, Interview with Milton Pedraza, Markus Albers.
“That is very hard to do but that is the differentiator…”, Interview with Milton Pedraza, Markus Albers.
P. 199 & 200
“You can measure it in customer…”, Interview with Milton Pedraza, Markus Albers.
P. 201
“Luxury Brand Marketing to Wealthy Millennials”, The Luxury Institute, 2011.
P. 202
Especially in the bricks-and-mortar, Luxury Retail Management: How the World’s Top Brands Provide Quality Product and Service Support, Michel Chevalier, Michel Gutsatz, John Wiley & Sons, March 2012, chapter 3.
“The competitive advantage is…”, “Luxury Institute exec: Humanize first, mobilize second”, Rimma Kats, Mobile Marketeer website, October 16, 2012, www.mobilemarketer.com/cms/news/strategy/13998.html.
The company recently discovered, “Audi boosted brand loyalty 7.5pc by redefining employee experience”, Erin Shea, Luxury Daily website, June 26, 2013, www.luxurydaily.com/audi-boosted-brand-loyalty-7-5pc-via-redefining-employee-experience/.
Audi based the dealership programme, “Audi boosted brand loyalty 7.5pc by redefining employee experience”, Erin Shea.
It then invited more than, “Forrester’s Harley Manning: Audi of America Revs Up the Customer Experience”, Harley Manning, 1to1 Media website, June 21, 2013, www.1to1media.com/weblog/2013/06/audi_of_america_revs_up_the_cu.html.
The company’s strong US sales, “Audi sets 4th straight U.S. sales record with a month to spare on November 2013 gains”, Audi website, news, December 3, 2013, www.audiusanews.com/pressrelease/3631/98/audi-sets-4th-straight-u.s-sales-record-month.
“Our goal was to redefine…” , “Audi boosted brand loyalty 7.5pc by redefining employee experience”, Erin Shea.
P. 202 & 203
“We had to redefine the employee experience…” , “Audi boosted brand loyalty 7.5pc by redefining employee experience”, Erin Shea.
P. 203
Audi’s customer loyalty, “Audi boosted brand loyalty 7.5pc by redefining employee experience”, Erin Shea.
Robbie Williams once sang, “Something Beautiful”, Williams Robert Peter, Guy Anthony Chambers, published by Lyrics © Universal Music Publishing Group, EMI Music Publishing.
P. 206
Again, it is not rocket science, “7 steps to inspiring luxury customers’ loyalty”, Richard Dixon, Luxury Daily website, October 9, 2012, www.luxurydaily.com/7-steps-to-inspiring-luxury-customers’-loyalty/.
“Recognition of their loyalty…” , “7 steps to inspiring luxury customers’ loyalty”, Richard Dixon.
P. 209
The Ritz-Carlton only, The Ritz Carlton website, exclusive partnerships, www.ritzcarlton.com/en/Rewards/RedeemingRewards/ExclusivePartnerships/Default.htm.
Customers can even gain points, The Ritz Carlton website, earning rewards, www.ritzcarlton.com/en/Rewards/EarningRewards/Default.htm.
The programme has also introduced, The Ritz Carlton website, elite benefits, www.ritzcarlton.com/en/Rewards/EliteBenefits/Default.htm.
P. 211
Link only works through Google, Tiffany created a “True Love” campaign “Tiffany What Makes Love True”, Rebecca Thomson, Retail Week website, February 3, 2012, www.retail-week.com/tiffany-what-makes-love-true/5033260.article.
This created an emotional bond, Tiffany & Co., Facebook, https://www.facebook.com/Tiffany.
“I challenge the luxury brands…” , “Luxury Customer Experience Needs To Evolve”, Jeannie Walters, 360 Connext website, November 29, 2012, http://360connext.com/luxury-experiences-up-luxury-goods-down/.
“Create intimacy. Reward the…” , “Luxury Customer Experience Needs To Evolve”, Jeannie Walters.
P. 212
Within the automotive sector, 2012 New Luxury Vehicle Loyalty Study, Polk/Auto Trader.com, p. 2, PDF download, www.weworkforyou.com/files/insights/pdf/2012NewLuxuryVehicleLoyaltyStudy-NADASINGLEPAGES.pdf.
With cars, two things are vital, 2012 New Luxury Vehicle Loyalty Study, Polk/Auto Trader.com, p. 3.
P. 214
Mercedes-Benz buyers, 2012 New Luxury Vehicle Loyalty Study, Polk/Auto Trader.com, pp. 3 & 4.
BMW drivers appreciate the company’s image but also want performance from their sedans, 2012 New Luxury Vehicle Loyalty Study, Polk/Auto Trader.com, pp. 3 & 4.
It was mostly for brand reasons, “The Volkswagen Phaeton to Attempt Successful Rebirth in U.S. Market”, Joseph Choi, NADA website, July 30, 2013, www.nada.com/b2b/NADAOutlook/UsedCarTruckBlog/tabid/96/entryid/280/The-Volkswagen-Phaeton-to-Attempt-Successful-Rebirth-in-U-S-Market.aspx.
Women remain loyal, “New Study from Polk and Autotrader.Com Reveals Top Reasons Luxury Buyers Stay Loyal”, Polk website, February 3, 2012, www.caranddriver.com/features/2014-volkswagen-phaeton-future-cars.
For Bugatti this is all in sync, “After a Brief Revival Maybach Brand Falls Back Into Retiremant”, Noah Joseph, JustLuxe website, August 20, 2012, www.justluxe.com/lifestyle/luxury-cars/ feature-1811979.php.
P. 214 & 215
And the 24/7 concierge service, “Notruf für Luxuskunden”, Peter Weyer, Stern.de website, November 8, 2002, www.stern.de/auto/autowelt/maybach-notruf-fuer-luxuskunden-338611.html.
P. 216
Lufthansa’s elite, Hon Circle web tour, www.miles-and-more-promotion.com/honcircle.com/tour/index.html.
Fashion house Lanvin, “Valentino Sells VIP Perks With Handbags Amid Slowdown”, Andrew Roberts, Bloomberg News, January 24, 2013, www.businessweek.com/news/2013-01-24/gucci-sells-vip-perks-with-handbags-to-counter-slowdown.
A handbag made from, “Valentino Sells VIP Perks With Handbags Amid Slowdown”, Andrew Roberts.
Only 14 were made – a number that says, “You, the customer, are special to us”, “Valentino Sells VIP Perks With Handbags Amid Slowdown”, Andrew Roberts.
For instance, a select handful of, “My Gucci Addiction”, Buzz Bissinger, GQ website, April 2013, www.gq.com/news-politics/newsmakers/201304/buzz-bissinger-shopaholic-gucci-addiction.
A fitting for a custom-made. “My Gucci Addiction”, Buzz Bissinger.
Smaller tokens of, “My Gucci Addiction”, Buzz Bissinger.
P. 217
The brother of, Mr Porter website, www.mrporter.com.