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© Roland Berger Strategy Consultants GmbH and Rethink GmbH, 2014
© LID Publishing Ltd, 2014
Printed in Spain by Corfas S.A.
ISBN: 978-1-907794-56-8
Conception and Realisation
Rethink GmbH, Hegelplatz 1, 10117 Berlin
rethink
Creative Team
Brian O’Connor, Suvi Häring, Elisabeth Moch, Vera Müller,
Anne Schälike, Maria Thiele, Frank Zinsmeister
Editorial Team
Andrew Bulkeley, Kevin Cote, Axel Hansen, Anthony Heric,
Stefan Kesselhut, Jörn Kengelbach, Aimee Male, Dave Rimmer, Katrin Seegers,
Barbara Serfozo, Marlene Sørensen, Lisa Wicklund, Ralf Wildung
Project Management
Sarah Broßeder, Andrea Schumacher
Lithography
Twentyfour Seven GmbH