Components of the Proposal

Title Page

Table of Contents Page

Executive Summary

Customer Applications—Situation Analysis or Needs Assessment (Don’t use the word problem, it’s negative and may suggest an insult to the customer.)

Your Company’s Capabilities and Solutions

Completed Project Samples (This is what the customer will have when done.)

Product Specifics: Use a great amount of detail for technical customers, more “what it can do” for business decision makers who are less technical.

Frequently Asked Questions

Recommendation: This is where you list the specifics of what the customer is buying. If you include a place to sign, the customer can send this part back to you as a purchase agreement.

References

Appendices: Here is where you put articles in industry publications about your company or its products, also more details of tables or test results, etc., than you had room for in your proposal body.