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What did you think of this book?
by Richard Hammond
Smart Retail, 4th Edition
Cover
Title page
Contents
Dedication
About the authors
Acknowledgments
Introduction to the fourth edition
Why retailing?
Part 1: The seven secrets of modern retail
Introduction: how customers have taken charge
1 Retail secret one: low friction and high reward
2 Retail secret two: what’s the Big Idea?
3 Retail secret three: want? Got. Need!
4 Retail secret four: “I’m just looking”
5 Retail secret five: I choose stories
6 Retail secret six: the everywhere store
7 Retail secret seven: “we love working here”
Part 2: A bit of doing it
Introduction: practical people
8 How to build great teams
9 How to get people to give a damn
10 A little better every time
11 Love shopping!
12 Price and value
13 Cutting through the marketing
14 Promote or die
15 The great big theatre of shop
16 Detail, detail, detail – the store environment
What did you think of this book?
Epilogue – And we’re done?
Appendix I Reading stores the practical way
Appendix II Street time
Appendix III Books for retailers
Index
Endorsements
Imprint
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