OTHER TITLES IN DIGITAL AND SOCIAL MEDIA MARKETING AND ADVERTISING COLLECTION
Victoria L. Crittenden, Babson College, Editor
- • Social Content Marketing for Entrepreneurs by James M. Barry
- • Digital Privacy in the Marketplace: Perspectives on the Information Exchange by George Milne
- • This Note’s For You: Popular Music + Advertising = Marketing Excellence by David Allan
- • Digital Marketing Management: A Handbook for the Current (or Future) CEO by Debra Zahay
- • Corporate Branding in Facebook Fan Pages: Ideas for Improving Your Brand Value by Eliane Pereira Zamith Brito, Maria Carolina Zanette, Benjamin Rosenthal, Carla Caires Abdalla, and Mateus Ferreira
- • Presentation Skills: Educate, Inspire and Engage Your Audience by Michael Weiss
- • The Connected Consumer by Dinesh Kumar
- • Mobile Commerce: How It Contrasts, Challenges and Enhances Electronic Commerce by Esther Swilley
- • Email Marketing in a Digital World: The Basics and Beyond by Richard C. Hanna, Scott D. Swain and Jason Smith
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