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by Emi Moriuchi
Social Media Marketing
Cover
Title
Copyright
Abstract
Content
Preface
Acknowledgments
Chapter 1: What Is Consumer-Generated Content?
Chapter 2: Consumer-Generated Content and Web 2.0
Chapter 3: Trustworthiness of Consumer-Generated Content
Chapter 4: A Cross-National Perspective on Consumer-Generated Content
Chapter 5: Optimizing Consumer-Generated Content
References and Bibliographies
Index
Adpage
Backcover
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Prev
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Abstract
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Preface
Contents
Preface
Acknowledgments
Chapter 1
What Is Consumer-Generated Content?
Chapter 2
Consumer-Generated Content and Web 2.0
Chapter 3
Trustworthiness of Consumer-Generated Content
Chapter 4
A Cross-National Perspective on Consumer-Generated Content
Chapter 5
Optimizing Consumer-Generated Content
References and Bibliographies
Index
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