Section One: Design a Personal Brand
by Denise Anderson
Stand Out: Design a personal brand. Build a killer portfolio. Find a great design job.
- Title Page
- Copyright Page
- Dedication Page
- Acknowledgments
- Foreword
- Introduction
- Table of Contents
- Section One: Design a Personal Brand
- Section Two: Build a Killer Portfolio
- 6. Prepare to Build Your Portfolio
- 1. Organize yourself—right now.
- 2. Save up some money.
- 3. Assess your work’s strengths—and weaknesses.
- 4. Include five integrated campaigns. Eliminate two.
- 5. Showcase some personal projects.
- 6. Let your work speak for itself.
- 7. Focus on the work, not on how it’s presented.
- 8. Focus on how your work is presented.
- 9. Ask for advice. Take the advice.
- 10. Let a professional photograph your work.
- 11. Design every touchpoint.
- 7. Select Killer Work for Your Book
- 8. Create New Projects
- 9. Develop Your Presentation Layout
- 10. Make Images that Show Off Your Work
- 11. Produce Your Pieces
- 12. Case Studies: Student Portfolios
- 6. Prepare to Build Your Portfolio
- Section Three: Find a Great Design Job
- Resources
- Credits
- Index
Section One: Design a Personal Brand
Create a visual identity that reveals your true and authentic brand.
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