Table of Contents
by: Gail Anderson
by: Denise Anderson
Create a visual identity that reveals your true and authentic brand.
1. Get Personal with Your Brand
Identifying your brand, its purpose, and the attributes that make it your own.
Finding key insights and forming the core of your brand and visual identity.
Translating your brand story into a visual identity.
Creating an integrated brand campaign.
5. Case Studies: Brand Identity
Exploring student brands that stand out.
Build a body of work that represents the style, type, and industry-specific work you want to do.
6. Prepare to Build Your Portfolio
Eleven things to know before creating your book of work.
7. Select Killer Work for Your Book
Choosing projects that reveal your skills, talents, and passions.
Adding work to complete your book.
9. Develop Your Presentation Layout
Designing a portfolio that communicates who you are and what you can do.
10. Make Images That Show Off Your Work
Composing visuals that support and enhance your project stories.
Understanding the technical aspects of portfolio production.
12. Case Studies: Student Portfolios
Exploring student portfolios that stand out.
Learn how to find a job and launch your career in the design field.
13. Prepare for Your Presentation
Initiating a conversation about your projects that reveals your story.
14. Employ the Tools for a Dynamic Job Search
Creating and maintaining your arsenal of resources.
Understanding trends, seeking opportunities, and creating a plan to find a job.
16. Manage Your Stand-out Career
Sharing personal career stories to inspire others.
17. Case Studies: Design Careers
Exploring student careers that stand out.