CONTENTS

FOREWORD

ACKNOWLEDGMENTS

ABOUT THE AUTHOR

INTRODUCTION

PART ONE: STORYTELLING

CHAPTER ONE

Dream the Possible Dream

CHAPTER TWO

Defining and Testing the Story

CHAPTER THREE

Telling the Story to Your Investors

CHAPTER FOUR

Telling the Story to Your Team

CHAPTER FIVE

Revising the Story

CHAPTER SIX

Bringing the Story to Life

PART TWO: BUILDING THE COMPANY'S HUMAN CAPITAL

CHAPTER SEVEN

Fielding a Great Team

CHAPTER EIGHT

The CEO as Functional Supervisor

CHAPTER NINE

Crafting Your Company's Culture

CHAPTER TEN

The Hiring Challenge

CHAPTER ELEVEN

Every Day in Every Way, We Get a Little Better

CHAPTER TWELEVE

Compensation

CHAPTER THIRTEEN

Promoting

CHAPTER FOURTEEN

Rewarding: “It's the Little Things” That Matter

CHAPTER FIFTEEN

Managing Remote Offices and Employees

CHAPTER SIXTEEN

Firing: When It's Not Working

PART THREE: EXECUTION

CHAPTER SEVENTEEN

Creating a Company Operating System

CHAPTER EIGHTEEN

Creating Your Operating Plan and Setting Goals

CHAPTER NINETEEN

Making Sure There's Enough Money in the Bank

CHAPTER TWENTY

The Good, the Bad and the Ugly of Financing

CHAPTER TWENTY-ONE

When and How to Raise Money

CHAPTER TWENTY-TWO

Forecasting and Budgeting

CHAPTER TWENTY-THREE

Collecting Data

CHAPTER TWENTY-FOUR

Managing in Tough Times

CHAPTER TWENTY-FIVE

Meeting Routines

CHAPTER TWENTY-SIX

Driving Alignment

CHAPTER TWENTY-SEVEN

Have You Learned Your Lesson?

CHAPTER TWENTY-EIGHT

Going Global

CHAPTER TWENTY-NINE

The Role of M&A

CHAPTER THIRTY

Competition

CHAPTER THIRTY-ONE

Failure

PART FOUR: BUILDING AND LEADING A BOARD OF DIRECTORS

CHAPTER THIRTY-TWO

The Value of a Good Board

CHAPTER THIRTY-THREE

Building Your Board

CHAPTER THIRTY-FOUR

Board Meeting Materials

CHAPTER THIRTY-FIVE

Running Effective Board Meetings

CHAPTER THIRTY-SIX

Non–Board Meeting Time

CHAPTER THIRTY-SEVEN

Decision Making and the Board

CHAPTER THIRTY-EIGHT

Working with the Board on Your Compensation and Review

CHAPTER THIRTY-NINE

Serving on Other Boards

PART FIVE: MANAGING YOURSELF SO YOU CAN MANAGE OTHERS

CHAPTER FORTY

Creating a Personal Operating System

CHAPTER FORTY-ONE

Working with an Executive Assistant

CHAPTER FORTY-TWO

Working with a Coach

CHAPTER FORTY-THREE

The Importance of Peer Groups

CHAPTER FORTY-FOUR

Staying Fresh

CHAPTER FORTY-FIVE

Your Family

CHAPTER FORTY-SIX

Traveling

CHAPTER FORTY-SEVEN

Taking Stock

A NOTE ON EXITS

CONCLUSION

WHAT DID I MISS?

BIBLIOGRAPHY

ABOUT THE COMPANION WEB SITE

INDEX

EXCERPT FROM STARTUP BOARDS