Title Page
by Michael Gibbert, Liisa VÄlikangas
Strategic Innovation: The Definitive Guide to Outlier Strategies
- About This eBook
- Title Page
- Copyright Page
- Praise for Strategic Innovation
- Dedication Page
- Contents
- 1. Introduction
- 2. Outliers from a Theoretical and Methodological Perspective
- 3. Workbook: The Strategic Novelty Tools and How to Use Them for Innovating and Amplifying Strategy
- Cases
- 4. Fondia: “We Law Your Business”
- 5. A Quirky Way to Product Innovation
- SO WHAT?—Why Should We Care About Quirky?
- WOW: What Is Unique About Quirky’s Inclusive Product Innovation
- Rewarding Community Engagement
- Manufacturing and Retail
- Alliance with GE
- WINK as New Stand-Alone Business of Quirky
- OOMPH: Extending Alliances Through “Powered-by-Quirky”
- Outlook: Quirky’s Inclusiveness Strategy
- From the Perspective of Inês Peixoto, a Member of the Quirky Inventor Community
- 6. Grow VC Group
- 7. Scoopshot: Pulling the Scoop on the Trendy Photo Crowdsourcing Platform
- 8. Made in the Future: Shapeways’ Manufacturing Model
- WOW: Affordable Manufacturing on Demand
- SO WHAT: Shorter Time to Market, Iteration on-the-Fly, and Customization
- Lowering Barriers for Independent Small Businesses
- OOMPH: Development and Growth
- Challenges
- Outlook: Shapeways as an Alternative to Mass Manufacturing
- From the Perspective of Pekka Salokannel, Designer and Entrepreneur
- 9. “One Size Does Not Need to Fit All”—Nor1 eStandby Upgrade Solution
- WOW: Nor1—How Did It All Start?
- OOMPH: Don’t Leave Money on the Table—Upsell!
- Nor1 eStandby Upgrade Technology—the Outstanding Effects of a Standby Buying Process
- Strategies—How Does It Work Exactly?
- OOMPH: Right Offer, for the Right Price, at the Right Time, and for the Right Person
- PRiME—the Right Offer for the Right Guest at the Right Price
- eStandby Upgrade—Benefits
- Challenges and Conclusion
- From the Perspective of Mario Bellinzona, Senior Vice President, EMEA, Nor1
- 10. Sculpteo: A Factory in the Cloud for the 3D Printing Revolution
- 11. BUG: Friendly Wasps for Pest Control in Farming
- Going Back and Toward the Future in Biological Pest Control
- WOW: How Parasitic Wasps Control Insect Pests Naturally
- OOMPH: BUG Scales Up Natural Processes for Pest Control
- SO WHAT? Radical Cost Reduction in Pest Control
- How BUG Is Different from Incumbents
- Challenges
- Outlook: BUG’s Biomimicry for Radical Cost Reduction
- From the Perspective of Heraldo Negri de Oliveira, Co-Founding Partner and Director of Production, BUG
- 12. BioCurious: The Curious Case of the Community Biotech Laboratory
- 13. TaskRabbit: Hop Online and Pull a Rabbit out of Your Service Network
- 14. Gengo: Winning in Translation Through Crowdsourcing
- 15. Microtask: Extreme Approach to Digital Work, Two-Second Tasks at a Time
- WOW: Human Intelligence in Digitizing Paper-Based Content
- SO WHAT: Breaking Down Routine Work into Distributed Microtasks
- Standardizing Microtasks Enables Quality Assurance and Scalability
- OOMPH: Microtask’s Turn-Key Crowdwork Services for Businesses
- DigiTalkoot: An Experiment in the Gamification of Crowd Labor
- Challenges
- Outlook
- 16. Kaggle: Getting Quant Brains to Play Data Games
- Context
- WOW: How Does Kaggle Handle the Boggle?
- SO WHAT Makes Kaggle a Positive Outlier?
- OOMPH: Kaggle as a Crowdsourcing Venue
- Challenges
- Outlook
- From the Perspective of Harikesh Nair, Professor of Marketing, Stanford Graduate School of Business
- From the Perspective of Milena Mend, a Student of Organization and Culture at the University of St. Gallen, on Imaginary Futures
- 17. MakieLab: Custom-Made, Born-Digital Toys
- 18. ZenRobotics: Riveting Robots to Reduce and Recycle
- 19. Spire: Launching Crowdfunding Beyond Earth
- 20. Organovo: Leaving 3D Bioprints for Others to Follow
- 21. Power to the People: Participant-Driven Health Research at Genomera
- 22. Robin Hood: The Merry Adventures of an Asset Management Cooperative
- 23. Bang & Olufsen: Modulating Strategic Renewal Through Innovation and Organizational Design
- 24. Outlook for the Strategist
- Reference Summary on Outliers
- Authors
- Contributors
- References
- Index
STRATEGIC INNOVATION
The Definitive Guide to
Outlier Strategies
LIISA VÄLIKANGAS
MICHAEL GIBBERT
WITH LAKSHMI B. NAIR,
MARKUS PAUKKU, AND INÊS PEIXOTO
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