Television has undergone many changes. One of the things that hasn’t changed is the need for thorough preparation. A good director or producer goes to the control room prepared.
Roone Arledge, television sports pioneer, former President of ABC Sports
The planning process is always much more time-consuming than the actual production process. In fact, some have stated that 99 percent of a producer’s time is spent planning or in preproduction, leaving 1 percent for the actual production process.
While the production process is the most glamorous part of the business, the planning phase is where the majority of the decisions are made. The purpose of the planning process is to review the various available options and prepare a plan that will provide the best television coverage of the event. The plan has to include both technical and production components. Planning for a small local event may take only a few days, whereas planning for the coverage for an event the size of an Olympic Games may take four or five years.
Creating goals for the production is an important step in the planning process. Once goals are determined, they provide a benchmark that can be used to measure the success of your television program. Television net work ESPN created the following series of television sports coverage goals that are exemplary.
Accuracy: Be informative while never compromising accuracy.
Fairness: Be fair in the coverage. Get both sides of the issues. Be objective.
Preparing to Cover Sports
How to prepare to cover sports:
Decision areas:
How the production plan is created:
Adapted from Pedro Rozas, Head of Broadcast Production, multiple Olympics
Olympic Broadcast Production Goals
Broadcast Information Manual, Sydney Olympic Broadcasting
The primary goal of International Sports Broadcasting (ISB) is to produce a definitive story line in all broadcasts, meanwhile capturing the action unique to each sport using innovative camera angles teamed with dynamic replay sequences. This coverage is enhanced with a compelling audio plan designed with the express purpose of bringing the viewing audience as close to the action as possible. To meet this goal, ISB has aligned itself with an experienced television production team comprised of talented individuals who are passionate about their work and capable of producing exceptional TV coverage of these Games.
Broadcaster Handbook, Salt Lake Olympics
The 1956 Melbourne Olympic Coverage
For the Olympics we would often have three set-ups each day, and one of the problems was lack of camera cables. So we had a crew following behind to pullout cables and jump ahead to the next site. Because of the restriction on cable, production planning was a significant issue both for the ideal camera position and suitable link sites to get the signal back to the studio. Operationally, the van was packed with production and technical staff. Normally, the van functioned with seven crew, three CCU operators, an audio operator, technical director, producer and production assistant. As wellas this, during the Olympics extra staff—sporting personnel to identify the athletes—often stood at the back giving directions.
Barry Lambert, Technician, Van Out of Time
Analysis: Tell why and how things happened. Lend perspective to the events as they unfold.
Documentation: Capture the event, including the color, pageantry, and excitement. Help the viewer experience the event. Innovate in audio and video to show events from a new perspective.
Creativity: Develop storylines. Take the viewer beyond the obvious. Entertain and inform using a variety of methods (graphics, etc.).
Consistency: Maintain your level of ambition throughout the season. Do not become complacent. Do not fall victim to patterns that may diminish creativity.
Flexibility: Follow established formats, but treat every game as a new event.
(Condensed from ESPN/Catsis, Sports Broadcasting)
Coordination meetings are essential to the planning phase of a production. These meetings provide a forum for all parties involved in the production to share ideas, communicate issues, and ensure all details are in line for the production. Coordination meetings will involve applicable sports organizations, venue management, television production personnel, and any other party involved in the production. By organizing these precompetition meetings, each group begins to understand each other’s role and the issues confronted by each. The meetings allow the various groups to work together for the best remote coverage. Relationships that are helpful to the production crew, when something goes wrong during the event, can be forged in these meetings.
The International Amateur Athletic Federation created a series of guidelines for television coverage of athletic events. One guideline clearly states the importance of a coordination meeting: “A coordination session well in advance of the event is absolutely imperative. All parties that may take an active role in the meeting should be present—television with all departments involved, organizers, timing, computers, telecommunications. All demands and wishes should be voiced, discussed, and resolved at this early stage. A long report of the planning session keeps all the involved parties informed of decisions. However, even the most careful preparation of the coverage of a one-day event is no insurance for a trouble-free show. It is necessary to be ready to act or react if cameras fail, if the computer breaks down, because the show must go on.”
When discussing venue surveys I’m reminded of an old commercial that states: “You can pay me now, or you can pay me later,” meaning that while it seems expensive at the time, it will cost you more in the long run if you don’t do it. That’s the essence of surveys. .. sometimes they are expensive and seem a bit like a boondoggle, but they’re really the only way that your interests and costs can adequately be determined. You can learn more in an hour about the location and the organization than you could in a month of email and telephone calls.
Joe Sidoli, Director of Production Resources, multiple Olympics
The production team generally has a good idea of how the event will be covered. However, until the venue is visited by the survey team, final decisions cannot be made. The survey team is there to assess the venue and determine how, where, how many, who, what, and how much. The answers to these questions will provide the foundation for the production’s planning.
A remote survey, or venue survey, is generally completed far in advance of the event, especially for large-scale competitions. For an event such as the Olympic Games, remote surveys may occur four years in advance. A small, local event survey may occur as little as a week in advance. However, unless engineers are fully familiar with the facility, it is essential to complete a detailed survey (see Figures 6.1 and 6.2).
Leni Riefenstahl, on Filming the 1936 Olympic Games
After months of negotiating with different officials, Riefenstahl finally got permission to build two steel towers in the infield of the stadium. These enabled the cameramen to take good all-around panning shots and, with the telephoto lenses, some of the big close-ups Riefenstahl wanted. But wherever the cameras were put they seemed to block someone’s view and provide new objections. Eventually she was given permission to dig pits around the high jump and at the end of the 100 m sprint track. From these the cameramen could gain good low-angle images of the competitors without distracting anyone. The pit at the end of the 100 m track proved too close for comfort, and in one of the heats shown in the final film, Jessie Owens can be seen nearly running into it. The officials were furious and made the production team remove all the pits from around the track.
The shooting techniques used by Leni Riefenstahl have become standards for Olympic filmmaking and television coverage ever since.
Olympia, Broadcasting the Olympics
Horror stories abound about people who did not check the power supply or look at a venue at the correct time of day. The purpose of the remote survey is to determine:
Numerous people who may be involved in the remote survey include the producer, director, technical personnel from the remote truck company, site contacts, and, ideally, the lighting designer and audio engineer. It is important to visit the venue at the same time of day that the event will take place. This allows personnel to assess the lighting, hear the sounds at that time of day, and identify other possible distractions.
It is essential to establish who the event/venue contacts are early in the planning phase and how to reach them in case of an emergency. The crew may need access to additional power or restricted areas at any time. In this case, it is essential to be able to contact the appropriate personnel immediately to prevent a complete breakdown in the production (see Figure 6.3).
It is important to establish an alternative contact person as well. A contact list should be created identifying as many ways to reach the individuals as possible by office phone, fax, mobile phone, home phone, and email.
Also important is identifying the appropriate contacts for all aspects of the event—venue, hotel, credentials, catering, specialized equipment, mobile unit, electrician, generator company, security, golf carts, transportation, officials, satellite provider, phones, uplink truck, and possibly even the sanctioning body for the event. Contact lists can become long but are necessary, and should be distributed to everyone working on the production.
Without the correct access to the facility, the production can come to a grinding halt. The crew needs access to the venue so they can do their work before, during, and after the event. During the planning phase, the following access issues need to be addressed:
Every location has its unique costs. It is important to identify what those costs are in advance of the production:
Surveying the electrical power on location is essential. It is important to find out if there is sufficient electrical power for all the equipment being used and if anyone else is planning to share the power with you. Engineers should not take anything for granted and must make sure that all electrical outlets actually work (see Figure 6.4). During the electrical survey, it is important to determine the following:
Broadcasting an Olympics is like putting on a few Super Bowls every day for 17 days straight. It is an enormous logistical challenge and we have one chance to get it right. . .
John Fritsche, Vice President of Operations, NBC Sports
Food/Catering: Who is supplying the food, how many meals are required, and where are they going to set up the meals?
Lodging: How many rooms are needed and how close are they to the venue?
Parking: Is sufficient parking available for rental cars and golf carts? Parking should be marked on the location sketch.
Security: Where should guards be? Do they need special parking? Where will they be located in inclement weather?
Transmission: Who will provide transmission services and where will their equipment be located at the venue? Do they have any special needs?
Construction: Does anything need to be constructed? If so, is there space allocated for the construction crew to build the required elements? Does the construction have any special needs?
Video and Audio Feeds: Who needs video and audio feeds outside the mobile unit? Are additional cables needed to meet the requirements?
Internet and Telephones: How many lines are required? Where should the lines be installed? How many cellular phones are needed? Are any dedicated lines required?
Medical: Are there medical facilities at the venue? Is there a hospital within close proximity? Is there a first aid kit nearby for minor injuries? Does an ambulance need to be nearby? If so, where would it be located?
We seem to be at the end of baseband video as a way to move images and sound. As the signal flow becomes IP-based and trucks are connected to studios, they can move signals in a much different way.
Jerry Steinberg, Vice President, Operations and Technology, Fox Sports
Knowing how you are going to transmit the final production significantly impacts the planning process and survey of the venue. Line-of-sight transmissions may need to take place,
Roone Arledge, Production Innovation
In 1960, Roone Arledge (1932–2003), former president of ABC Sports, wrote a production plan for how he thought American football should be covered by television. His innovative plan included previously unheard of suggestions, such as directional microphones, handheld cameras, isolated cameras, game analysis, split screens, and the use of prerecorded interviews and stories. His ideas intrigued the network’s programming and sports directors, who allowed him to begin experimenting with his ideas. Since those early days, Arledge has been credited with transforming sports coverage. He introduced “instant replays, slow motion, advanced graphics, as well as the introduction of journalistic values and the personalization of athletes to sports broadcasting.” Dick Ebersol, an Arledge protégé who later became president of NBC Sports said, “Before Roone Arledge there were no replays. There were no slomo machines. There was absolutely no prime-time sports on any network. He encouraged others to see the unscripted drama in sports.”
When asked how he determined when to use “electronic wizardry” in his sports coverage, Roone’s response was, “The answer is simple: You must use the camera—and the microphone—to broadcast an image that approximates what the brain perceives, not merely what the eye sees. Only then can you create the illusion of reality.” His example was an auto race where, even though cars may be traveling over 200 mph, the perception of speed is absent when a camera with a long shot is used. However, when a POV camera is placed much closer to the track than spectators would normally be allowed, the close camera and microphone give the television viewer the sensation of speed and the roar that a live viewer would perceive by sitting in the stand. “That way, we are not creating something phony. It is an illusion but an illusion of reality.”
CBS Sports President, Sean McManus, says that Roone’s “greatest accomplishment was his ability to tell a story. He understood that to get someone interested in gymnastics, trackand-field, auto racing, and even the Olympics, the viewer had to care not just about the score, but perhaps more important, about the athletes themselves. It was Roone’s keen sense of storytelling and his ability to make even the most unknown athletes fascinating and compelling that truly separated Roone from all the other sports producers who came before him.”
satellite dishes may need to be installed, or special Internet access may be required. Today, there are quite a few ways to get the video image to the distribution point:
It is also possible to use multiple video and audio sources together. This could include any combination of the above. For example, someone could be using the Internet from one site, a microwave unit from another location, and wired cameras at the field of play (see Figure 6.12).
There are a number of areas that need to be considered for both the remote survey and planning the production. The next few chapters will deal with these areas, including cameras, lighting, audio, and graphics. All of these need to be thought through before completing the final production plan.
The location sketch is used to help staff identify camera, microphone, cabling, crew parking, and truck/office placement. As the name implies, the location sketch is not a refined drawing. Rather, it is a rough map of the remote telecast locale. The location sketch for an indoor remote production should include:
An outdoor remote location sketch should include:
It is imperative to have a thorough backup or redundancy plan in place in case something goes wrong with the production. Most production companies make sure that they have backup equipment, generators, graphics, and even a backup audio feed. When developing the backup plan, it is important to determine how the plan will impact space requirements—for example, where the additional generator will be parked.
302 disciplines / 38 sports + digital OB vans ×18 cameras + explosion of the cost of broadcasting facilities – best ever TV coverage + 40 billion viewers × global economic downturn + 40 venues / 3,500 employees – shared crews / venues / equipment + logistics expenses × 3,700 live transmission hours × less is more + quality = budgeting of the Athens Olympic Games.
Anna Chrysou, Deputy Producer, Athens Olympic Broadcasting
Joe Maar, Television Director, stated that: “Sometimes, it’s even important to have a backup for your backup plan. For example, some networks have one primary and two backup systems to get the game clock on the air during a sporting event. Their primary system is a direct cable connection to the stadium’s scoreboard clock, the secondary system is a visual recognition system that changes the character generator clock with the scoreboard clock. A dedicated camera shoots the scoreboard for the recognition software.”
It is not uncommon to have backup transmission equipment actually transmitting the same program on different systems. That way, if something happens with your primary transmitter, the production still gets to the intended distribution source. Although backup plans may seem like an unnecessary expense, if a problem occurs you will have saved yourself the cost of losing the production.
Interview: Tom Cavanough, Vice President Production, NASCAR
I’m responsible for content in all NASCAR on SPEED programming.
Creating and participating in a collaborative environment that promotes creativity, communication, and acknowledges the breadth of talent and experience of the people I work with. Focusing on the ability to fail and then recover rather than playing it safe or avoiding mistakes quite often delivers a very successful operation. In the broadcast business, the ultimate goal is to have that successful operation show up on the screen in the form of compelling content.
Habits are the toughest thing to break and they are even more difficult to change when people don’t even realize they have formed a habit. So, change can be a big challenge, but if you focus on giving feedback and developing a collaborative environment substantial change will take care of itself.
It is important to make sure the obvious questions are asked and that typical assumptions are addressed. Stepping back and identifying the big picture storytelling elements helps to set up. .. everything.
Productions really end up being quite simple because good stories are usually fairly simple, but we can get too “inside” and forget to tell the basic aspects of the story.
Follow your passion and let your ability develop because you will usually be surprised by the potential you have when you find yourself in “your element.” You will know when you find it and basically you should never stop looking for it.
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